Making our visual heritage accessible to all.

Losing our visual heritage Disappearing media Archival and Preservation Issues Rights – expiring, tangled, confusing “ stuck on the shelf” Media not accessible Less than ideal even for the best researchers Not transitioning well to digital paradigm VHS is dead DVD not dying soon, but More demand for online delivery Costs to transition are enormous Problems to Address

Losing our visual heritage

Disappearing media

Archival and Preservation Issues

Rights – expiring, tangled, confusing

“ stuck on the shelf”

Media not accessible

Less than ideal even for the best researchers

Not transitioning well to digital paradigm

VHS is dead

DVD not dying soon, but

More demand for online delivery

Costs to transition are enormous

Multiple Platforms People want their content when, where, how and on what device they want it, and yesterday. Content should be accessible on multiple sites, for multiple devices and technologies These platforms are multiplying almost weekly Each one is a different negotiation, and independents and small entities are at a disadvantage Current Internet & User Realities

Multiple Platforms

People want their content when, where, how and on what device they want it, and yesterday.

Content should be accessible on multiple sites, for multiple devices and technologies

These platforms are multiplying almost weekly

Each one is a different negotiation, and independents and small entities are at a disadvantage

Search vs. Find Recommender Systems Lists The Long Tail Google, Digg, Del.icio.us, etc. Visual Search – coming; audience expects to see previews (at minimum) Trusted Source and Curation – becoming more important as content grows online Current Internet & User Realities

Search vs. Find

Recommender Systems

Lists

The Long Tail

Google, Digg, Del.icio.us, etc.

Visual Search – coming; audience expects to see previews (at minimum)

Trusted Source and Curation – becoming more important as content grows online

Participatory Culture UGC, Pro-Am and Amateur Comments, Friends, Blogs Social Networking Viral Audience curation and recommendations Second Life, Twitter, Kaneva Current Internet & User Realities

Participatory Culture

UGC, Pro-Am and Amateur

Comments, Friends, Blogs

Social Networking

Viral

Audience curation and recommendations

Second Life, Twitter, Kaneva

Partnership with Amazon – Customflix, Unbox Aggregate Content Nonexclusive basis Digitize and make available our visual heritage through old and new platforms Curated, trusted source website with robust social networking and find features Negotiate other platforms on group’s behalf Field-wide Solutions – rights, archival, public media, etc. Convenings and Education Reframe Snapshot

Partnership with Amazon – Customflix, Unbox

Aggregate Content

Nonexclusive basis

Digitize and make available our visual heritage through old and new platforms

Curated, trusted source website with robust social networking and find features

Negotiate other platforms on group’s behalf

Field-wide Solutions – rights, archival, public media, etc.

Convenings and Education

Reframe Content Holder (Distributors, Archives, Private Collections) Analog Content Film / Video Digitization Digital Content (returns) Social Networking Curated Collections Blogs / Groups Key Benefits Become part of Reframe’s online community Help with additional marketplace Nonexclusive, Set your own price and “variable splits” Additional format (DVD, download for purchase and download for rent) Future Proof Archive Collective bargaining power and solutions Own rights, and digitize collection Digital format for existing markets and other uses Non-exclusive Field-Wide Solutions: Rights, Public Media, Archival Issues, etc. On Demand DVD Purchase Online digital rental and purchase Non-exclusive multiple marketplace Open Content Initiatives

Key Benefits

Become part of Reframe’s online community

Help with additional marketplace

Nonexclusive, Set your own price and “variable splits”

Additional format (DVD, download for purchase and download for rent)

Future Proof Archive

Collective bargaining power and solutions

Own rights, and digitize collection

CustomFlix and Unbox Digitize video for free; film at cost New methods of delivery and old: DVD on Demand - no inventory needed Digital Download To Own or Rent Variable time, users, prices Ingest on Demand Future Proof Archive & Digital Copy Reframe and Amazon

CustomFlix and Unbox

Digitize video for free; film at cost

New methods of delivery and old:

DVD on Demand - no inventory needed

Digital Download To Own or Rent

Variable time, users, prices

Ingest on Demand

Future Proof Archive & Digital Copy

Negotiated fair split for rights-holder Good rates for bulk and FPA file Variable Pricing and Variable Splits Nonexclusive in every way Opt-in for all options Reframe and Amazon

Negotiated fair split for rights-holder

Good rates for bulk and FPA file

Variable Pricing and Variable Splits

Nonexclusive in every way

Opt-in for all options

Digital Download To Own Digital Download To Rent Variable time, users, prices Fair revenue split DRM and “Digital Locker” TiVO Unbox and Digital Download

Digital Download To Own

Digital Download To Rent

Variable time, users, prices

Fair revenue split

DRM and “Digital Locker”

TiVO

Negotiate on behalf of all partners Mobile Other platforms Better terms because more titles Nonexclusive and Opt-In Doesn’t work – we’ll work towards a solution together Can accommodate free and fee – for those wanting open content Other Platforms

Negotiate on behalf of all partners

Mobile

Other platforms

Better terms because more titles

Nonexclusive and Opt-In

Doesn’t work – we’ll work towards a solution together

Can accommodate free and fee – for those wanting open content

Reframe Website Educational Focus Curated – top down, bottom up Branded Participatory Recommender systems Widgets – for use on content-holder site or others

Educational Focus

Curated – top down, bottom up

Branded

Participatory

Recommender systems

Widgets – for use on content-holder site or others

Field-Wide Solutions Rights Issues DRM and Interoperability Archival and Preservation Public Media Convenings Education

Rights Issues

DRM and Interoperability

Archival and Preservation

Public Media

Convenings

Education

Reframe Sustainability Start-up funding – MacArthur Foundation Mix of long-term support foundation, corporate, sales, advertising, sublicensing With Profit Solution A mix of for profit and nonprofit models to serve social good with profit .

Start-up funding – MacArthur Foundation

Mix of long-term support

foundation,

corporate,

sales,

advertising,

sublicensing

With Profit Solution

A mix of for profit and nonprofit models to serve social good with profit .

Reframe Content Holder (Distributors, Archives, Private Collections) Analog Content Film / Video Digitization Digital Content (returns) Social Networking Curated Collections Blogs / Groups Key Benefits Become part of Reframe’s online community Help with additional marketplaces Nonexclusive, Set your own price and “variable splits” Additional format (DVD, download for purchase and download for rent) Future Proof Archive Collective bargaining power and solutions Own rights, and digitize collection Digital format for existing markets and other uses Non-exclusive Field-Wide Solutions: Rights, Public Media, Archival Issues, etc. On Demand DVD Purchase Online digital rental and purchase Non-exclusive multiple marketplace Open Content Initiatives

Key Benefits

Become part of Reframe’s online community

Help with additional marketplaces

Nonexclusive, Set your own price and “variable splits”

Additional format (DVD, download for purchase and download for rent)

Future Proof Archive

Collective bargaining power and solutions

Own rights, and digitize collection

Making our visual heritage accessible to all. reframecollection.com