PTTP London Film Forum Speech

Better Than Free New Notions of Value New Notions of Value

Old World $

Old World $
Play Festival

Old World $
Play Festival
Sell to Distributor/Broadcaster (s)
advance
percentage of revenues

Old World $
Play Festival
advance
They sell to audience
Who pays for film

Old World $
Play Festival
advance
Who pays for film
$ to distributor
$ to filmmakers
$ to investors

Old World $
Play Festival
advance
Who pays for film
$ to distributor
$ to filmmakers
$ to investors
Everyone is happy

Old World $
Play Festival
advance
Who pays for film
$ to distributor
$ to filmmakers
$ to investors
Everyone is happy
MYTH

Old World $
Play Festival
advance
Who pays for film
$ to distributor
$ to filmmakers
$ to investors
Everyone is happy

Old World $ -- Reality
Play Festival Maybe
Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere
advance $0 - $15,000 avg
percentage of revenues 30% - 60% after expenses
They sell to audience Hopefully
Who pays for film If theaters book it or buyers buy
$ to distributor But,
$ to filmmakers
$ to investors
Everyone is happy

Play Festival Maybe
Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere
advance $0 - $15,000 avg
percentage of revenues 30% - 60% after expenses
They sell to audience Hopefully
Who pays for film If theaters book it or buyers buy
$ to distributor But,
Marketing, P& A, staffing,
cross-collateralization,
fees, delivery,

$0 to filmmakers
$0 to investors
No one is happy…and you don’t even own your film anymore

“ On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.” Stewart Brand at the first Hackers ' Conf erence in 1984

Free
(Plus fee)

Why Pay?

Value has Changed

Old Media World Value: Scarcity New Media World Value: Overabundance

When Copies are free, you need to sell things that can’t be copied. Kevin Kelly, Better Than Free

Like What?

IMMEDIACY

PERSONALIZATION

INTERPRETATION

AUTHENTICITY

AUTHENTICITY $500 (limited edition of 15) 5 Sold! Only 10 left! * -Signed CD/DVD and digital download. * -T-shirt* * -Signed Cymbal and sticks. * -Meet me in Venice, CA and we go floating in a Sensory Deprivation Tank (filmed and posted on youtube). * -Dinner at Sizzler (get your $8.99 Steak and "all you can eat" Shrimp on)

AUTHENTICITY Text

EMBODIMENT

PATRONAGE

PATRONAGE * $10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released. * $25 - Polished Rock Level: An advance copy of the CD. Weeks before the masses. … * $2,500 - Emerald Level: Mentioned as an executive producer of the album -- whoop-di-doo! * $5,000 — Diamond Level: I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you. * $10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell.

PATRONAGE

ACCESSIBILITY

Accessibility also equals Convenience

FINDABILITY

Generatives
Immediacy
Give them something now
Personalization
To their needs
Interpretation
with study guide, or commentary
Authenticity
From you directly, signed by you
Embodiment
Speaking Fees
Patronage
Support the artist; Radiohead model
Accessibility
Make it easy to get
Convenient
Findability
Work with partners who make you findable

CwF + RtB = $$$ Mike Masnick, TechDirt

CwF + RtB = $$$ Mike Masnick, TechDirt Connect with fans, give them a reason to buy and make money.

Blog: www.springboardmedia.blogspot.com Email: [email_address] Twitter: @b newman01

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PTTP London Film Forum Speech

by Brian Newman on Oct 09, 2009

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PTTP London Film Forum Speech — Presentation Transcript