Glasgow - Inventing the Future

by Brian Newman on Mar 18, 2010

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A talk I gave in Glasgow for BAFTA Scotland at the CCA - for Scottish Students on Screen. The attendees were mainly students graduating from University. This presentation combines a few things from other presentations, but I always upload them so people can follow links, etc. The end of this one is pretty new.

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Glasgow - Inventing the Future — Presentation Transcript

Inventing the Future

Disruptive Innovation

Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.

Clayton Christensen via Wikipedia

The Internet

Future

Arapanet 1969

First use of term Internet 1974

Internet opened to commercial interests 1988

Facebook 2004

Google YouTube 2006

Twitter, etc

Future Today

Orality

Orality Literacy

Orality Literacy Electracy

Electracy

electronic enabled thought, processes, writing, storytelling, business practices - all based on electronic, visual, motion media communication.

Greg Ulmer, Teletheory, 1989

Orality

Poetry & Discourse

Writing

Printing Press

Photos

Film

Video Games

Internet

Cross-Media

Future

Future Thanks Jenny Toomey

Future Potential Roadblocks: Policy - need Net Neutrality Lack of Vision & Creativity Lack of Business Models Established Players Thanks Jenny Toomey

Future The best way to predict the future is to invent it Alan Kay

Participatory Culture

A Conversation

Langworthy & Henein Vanishing of the Bees

LanceWeiler.com

Usage by Age Group US and Int’l Growth Twitter

US and Int’l Growth thanks to Oprah Source: ComScore

Zoe Keating @ZoeCello 1.38 million followers on Twitter

Building Community

Friends & Fans

www.foureyedmonsters.com

crowdcontrols.cc

CrowdSourcing

Turning Community into Funders

$10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released.

$25 - Polished Rock Level : An advance copy of the CD. Weeks before the masses.

$2,500 - Emerald Level : Mentioned as an executive producer of the album -- whoop-di-doo!

$ 5,000 - Diamond Level : I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you.

$10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell.

Details from Jill’s Next Record website

$500 (limited edition of 15) -- 5 Sold! Only 10 left!

Signed CD/DVD and digital download

T-shirt

Signed Cymbal and sticks

Meet me in Venice, CA and we go floating in a Sensory

Deprivation Tank (filmed and posted on youtube).

*Dinner at Sizzler (get your $8.99 Steak and "all you can eat"

Shrimp on)

Details from Josh Freese website

www.indiegogo.com

www.kickstarter.com

Participatory II.

A Viral Video Conversation

Remix Culture

Mash-Ups and Sampling – Participatory Cinema

Kuitman: Thru-You

Gaylor: RIP! A Remix Manifesto

Multi-Platform

Agnostic, Viral & Mobile

Sally Potter’s Rage

Free

(Plus Fee)

Generatives

Immediacy

Give them something now

Personalization

To their needs

Interpretation

With study guide, or commentary

Authenticity

From you directly, signed by you

Embodiment

Speaking fees

Patronage

Support the artist; Radiohead model

Accessibility

Make it easy to get; convenient

Findability

Work with partners who make you findable

From Kevin Kelly’s: Better Than Free

CwF + RtB = $$$ Mike Masnick, TechDirt

CwF + RtB = $$$ Mike Masnick, TechDirt Connect with fans, give them a reason to buy and make money.

Cross-Platform

Cross-Media, Transmedia

Transmedia Develop the story across multiple entry points Multi-platform Types/examples: Audience can become immersed in experience Events Deep audience engagement Games/ARG Encourages participatory audiences Interactive components Each element a distinctive experience Graphic Novels Story flows & builds rev streams Online & viral content Think Outside the norms - experiences

Transmedia Keep a mind towards audience dev. components from the beginning Some Experts: Think beyond marketing Christy Dena It’s not all about the film - extend the experience Stephen Dinehart (coined) Think about impact & social change Jeff Gomez Not just games.... events, gallery shows, etc. Henry Jenkins Some projects may not need to be a film Mike Monello ...or can become one if successful John Threat Transmedia can be simple Lance Weiler Many more

Thomas Allen Harris: Through a Lens Darkly

New Forms of Story-based Media

Cross-Media

Next? Augmented Reality Electronic translation Touch technology Virtual worlds Geo-location Open source Controller-less games Tagging metadata to clip level Robotics Collaborative “cloud” editing Online/Offline social networks Application Program Interface (API) Film/Video/Animation Micro-projectors Visual Search Quick-Response (QR) Codes 3D Brain-computer Interface (BCI)

Future ?

Blog: www.springboardmedia.blogspot.com Email: bnewman001@gmail.com Twitter: @bnewman01

Glasgow - Inventing the Future

by Brian Newman on Mar 18, 2010

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Glasgow - Inventing the Future — Presentation Transcript