ATL-PushPush Audience Engagement

by Brian Newman on Jun 07, 2010

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The second half of the Atlanta, PushPush weekend seminar was on audience engagement strategies. This includes everything from social media to transmedia and ended with a workshop on planning the distribution and outreach for six local films. I don’t know why SlideShare duplicates the word distribution three times.....

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ATL-PushPush Audience Engagement — Presentation Transcript

Engage 101: Audience Building & Distribution & Distribution & Distribution Part Three: Audience Engagement

Photo Credit: FFFFound

CwF + RtB = $$$ Mike Masnick, TechDirt

CwF + RtB = $$$ Mike Masnick, TechDirt Connect with fans, give them a reason to buy, and make money.

How?

Participatory Culture

A Conversation

Langworthy & Henein Vanishing of the Bees

Twitter Stats (via Twitter)

105,779,710 registered users

1,500% growth over the last three years

300,000 new sign-ups per day

60% of new accounts were from outside the U.S.

600 million search queries per day

A NY Times story gets tweeted every 4 seconds

Usage by Age Group US Growth Twitter

Zoe Keating @ZoeCello 1.38 million followers on Twitter

Building Community

Friends & Fans

www.ironsky.net

crowdcontrols.cc

CrowdSourcing

Turning Community into Funders

$10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released.

$25 - Polished Rock Level : An advance copy of the CD. Weeks before the masses.

$2,500 - Emerald Level : Mentioned as an executive producer of the album -- whoop-di-doo!

$ 5,000 - Diamond Level : I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you.

$10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell.

Details from Jill’s Next Record website

thecosmonaut.org

TheAgeofStupid.Net

www.indiegogo.com

www.kickstarter.com

CrowdFunding

The old fashioned way

Participatory II.

A Viral Video Conversation

Remix Culture

Mash-Ups and Sampling – Participatory Cinema

Kuitman: Thru-You

Gaylor: RIP! A Remix Manifesto

Red Letter Media , Mr. Plinkett: The Phantom Menace Review (s)

CrowdSourcing 2:

Turning Community into Producers

www.wreckamovie.com

www.massanimation.com

Multi-Platform

Agnostic, Viral & Mobile

McAbee: Stingray Sam

Sally Potter’s Rage First Movie Premiering Day/Date at a Festival and on Mobile

Free

(Plus Fee)

Generatives

Immediacy

Give them something now

Personalization

To their needs

Interpretation

With study guide, or commentary

Authenticity

From you directly, signed by you

Embodiment

Speaking fees

Patronage

Support the artist; Radiohead model

Accessibility

Make it easy to get; convenient

Findability

Work with partners who make you findable

From Kevin Kelly’s: Better Than Free

Cross-Platform

Cross-Media, Transmedia

Transmedia What it is: Types/examples: Develop the story across multiple entry points Events Multi-platform Games/ARG Audience can become immersed in experience Interactive components Deep audience engagement Graphic Novels Encourages participatory audiences Online & viral content Each element a distinctive experience Mobile Story flows & builds rev streams Think Outside the norms - experiences

Transmedia Quick thoughts: Some Experts: Keep a mind towards audience dev. components from the beginning Christy Dena Think beyond marketing Stephen Dinehart (coined) It’s not all about the film - extend the experience Jeff Gomez Think about impact & social change Henry Jenkins Not just games.... events, gallery shows, etc. Mike Monello Some projects may not need to be a film John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...

Thomas Allen Harris: Through a Lens Darkly

Olds & Scott: Occupation Dreamland

Quick Summary Identify Core audience & build fan base Use social media & new tools Engage in the conversation - make it participatory and real Start early - and have a team Build your Plan A CWF + RtB Engage audience - transmedia

Engage 101: Audience Building & Distribution & Distribution & Distribution Part Four: Pitch Session/Workshop

Fitting it Together

Blog: www.springboardmedia.blogspot.com Email: bnewman001@gmail.com Twitter: @bnewman01

ATL-PushPush Audience Engagement

by Brian Newman on Jun 07, 2010

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ATL-PushPush Audience Engagement — Presentation Transcript