A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
2. What is SEO?
It is the way of writing online to ensure your website comes as
high as possible in Google (or any other search engine) rankings.
Your Website Here
3. SEO Benefits
It means when people are actively looking for you or something
relevant to your company you will appear in their results
ā¢ Targeted/Contextual
ā¢ Pull advertising
ā¢ On 24/7
ā¢ Indefinite shelf life
ā¢ Time is the only cost
ā¢ Active customers
ā¢ Nimble
4. SEO isnāt magic or voodooā¦
Customers are searching,
Pain relief?
SEO directs themā¦
ā¢ SEO is visibility for your website through a few simple,
disciplined practicesā¦..
7. Can see
ā¦your website?
Flash sites are not āvisibleā to Google ā websites need to be built
with searchable content in mind from the start.
If they are beautiful but not searchable there is a much less
chance of new people finding you.
13. Search Engines read keywords
Behind the words and pictures Google reads the tags and copy.
You can see from the example before, CNN uses itās brand site
(CNN.com) as high currency ensuring that anyone who searches
for CNN would be served the correct page.
Again the example shows that ānewsā is the next most valued
word for CNN being used 11 times in the copy shown above ā
and not just as a single word but covering off variants and so a
multiple of news searches ā breaking news. Video news, U.S.
news, world news etc etc
14. How does Google work out who comes
where in the natural search listings?
4/10
Google grades your web pages and displays them in grade order
ā¢ āPageā ā not website
ā¢ āRankā ā not score
ā¢ Higher Rank beats quantity and brings you higher in the search
results list
15. How do I get a higher ranking?
Create Content
ā¢ Demonstrate expertise
ā¢ Solve buyer problems
ā¢ Generate yourself
ā¢ Targeted Then turn your content
ā¢ Syndicate Material into Links
ā¢ Be relevant ā¢ The lifeblood of SEO
ā¢ Keywords ā¢ Links āvouchā for your website
ā¢ Quality over quantity
ā¢ Increase Pagerank
ā¢ Drives traffic
16. Essential tips and tricks:
Use keyword-rich anchor text, these are read by Google so make
them relevant and work for you
Incorrect:
ā¢ Would you like to buy a pain reliever? Click Here
Correct:
ā¢ Would you like to buy pain reliever?
17. Essential tips and tricks:
ā¢ Create fresh, original content - regularly
ā¢ Easy to navigate and treat every page as a landing page
ā¢ Make it easy for people to find everything from everywhere
(not only one path through the site)
ā¢ Find other where people are discussing your product/service
and join the conversation. Comment, discuss, question ā get involved
18. Create ownable
search terms
Rather than buying or creating generic search terms,
create urls that are specific to you and your product.
Gives a much higher probability that someone
searching would have your name and site right at the
top of their results
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22. What is Search Engine Marketing?
It is the process of paying to be listed on certain search terms (as
opposed to natural search which is what we were discussing
before).
This can either happen as keywords payment or through
sponsored links.
Sponsored links appear at the top of the search results pages in
the tinted area above natural search results.
Keywords are displayed to the right of the results page (we will
cover this later in the presentation)