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Falmouth lecture - It's all in the Boogie
 

Falmouth lecture - It's all in the Boogie

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Boogie marketing

Boogie marketing

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    Falmouth lecture - It's all in the Boogie Falmouth lecture - It's all in the Boogie Presentation Transcript

    • Ready for part 2?
    • The communication world is constantly changing – so it makes sense that the approach to advertising is changing too
    • The world of press, poster, tv has remained pretty unchanged since the advent of colour, digital meanwhile…
    • And now for a bit of a BOOGIE…
    • Is for Discovery
    • It’s easier than ever to find out what people are interested in..
      Discovery
    • It’s easier than ever to find out what people are interetedin..
      Look everywhere..
    • and learn
      It’s easier than ever to find out what people are interetedin..
    • Is for Interaction
      Give people something to do, online, on TV, in life
    • Is for Sharing
    • Make it spreadable..
      But remember..
    • Calling something viral
      doesn’t make it viral.
      Think about why people would tell others – and be honest!
    • Facts don’t spread..
      ..but stories do..
    • So give people a story
    • Is for Connection..
    • Find your fans..
    • Connect with fans, give them a reason to invest..
      ..and you’ll always win..
      NIN’s Ghosts I-IV was the best selling album on Amazon.com, when it was being given away for free by NIN themselves.
      Why? NIN were giving fans chance to pay for things that money couldn’t buy before, personal concerts, studio notes etc
    • Is for On-point
    • Be relevant
      (Context is everything)
    • Be true,
      someone will find out..
      (This is the Internet)
    • Be..
      to new ideas, to your babies growing up as you’d never imagined
    • A reminder of the 5 steps
    • Discovery
      Interaction
      Sharing
      Connection
      On-Point
    • Which can only lead to..
    • (Boogie Marketing is Awesome)
    • Twitter: BeckyMcBBecky.mcw@geronimo.co.uk
      Thanks to:
      Leo Reynolds – flikr photo stream
      Sam Ismail – Slide sanity check and resident BOOGIE expertCreative strategist, Geronimo
      Eaon Prichard – the father of BOOGIE marketing Head of Digital, Geronimo
      http://eaonpritchard.blogspot.com/