Falmouth lecture - It's all in the BoogiePresentation Transcript
Ready for part 2?
The communication world is constantly changing – so it makes sense that the approach to advertising is changing too
The world of press, poster, tv has remained pretty unchanged since the advent of colour, digital meanwhile…
And now for a bit of a BOOGIE…
Is for Discovery
It’s easier than ever to find out what people are interested in.. Discovery
It’s easier than ever to find out what people are interetedin.. Look everywhere..
and learn It’s easier than ever to find out what people are interetedin..
Is for Interaction Give people something to do, online, on TV, in life
Is for Sharing
Make it spreadable.. But remember..
Calling something viral doesn’t make it viral. Think about why people would tell others – and be honest!
Facts don’t spread.. ..but stories do..
So give people a story
Is for Connection..
Find your fans..
Connect with fans, give them a reason to invest.. ..and you’ll always win.. NIN’s Ghosts I-IV was the best selling album on Amazon.com, when it was being given away for free by NIN themselves. Why? NIN were giving fans chance to pay for things that money couldn’t buy before, personal concerts, studio notes etc
Is for On-point
Be relevant (Context is everything)
Be true, someone will find out.. (This is the Internet)
Be.. to new ideas, to your babies growing up as you’d never imagined
A reminder of the 5 steps
Discovery Interaction Sharing Connection On-Point
Which can only lead to..
(Boogie Marketing is Awesome)
Twitter: BeckyMcBBecky.email@example.com Thanks to: Leo Reynolds – flikr photo stream Sam Ismail – Slide sanity check and resident BOOGIE expertCreative strategist, Geronimo Eaon Prichard – the father of BOOGIE marketing Head of Digital, Geronimo http://eaonpritchard.blogspot.com/