Falmouth 2 Tips

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Quick fire tips for creatives entering the industry

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Falmouth 2 Tips

  1. 1. And now a few quick tips...<br />
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  3. 3. AKA: Idea is everything<br />• And a good idea can go anywhere<br />Be your own harshest critic<br />Don’t be too seduced by technologyIf your idea needs the smoke and mirrors is it really a good idea? Or an average idea hiding behind great techniques?<br />A good idea shines through without the need for whistles and bells<br />
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  5. 5. Comes with experience but a useful approach<br />Don’t fight at every point<br />What is integral to the idea? If it won’t kill the idea be prepared to find a suitable compromise <br />Ideas change as they evolve – roll with them but stay true to your original purpose<br />Show ‘bigger picture thinking’ - insight and understanding and ultimately will mean your skills will be more highly valued<br />
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  7. 7. Follows from the last point…<br />When presenting or selling an idea in, be aware of what is essential to the communication - protect that for all it’s worth but allow negotiation on the not so important areas<br />Often a minor concession will ease the passage of the idea as a whole - be aware and play the game to your advantage<br />
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  10. 10. Stay hungry<br />Never stop learning<br />Current changing climate means more ‘specialists’ are collaborating as teams, each owning and adding to the idea - cross platform thinking<br />Don’t be precious, share and learn as much as you can, be open to new directions<br />Great ideas are produced through great teams all adding their own skill and experience<br />
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  12. 12. Don’t be afraid to try<br />…don’t be afraid to fail<br />You can learn as much from a project that didn’t go as well as planned as from a soaringly successful one Just make sure you learn<br />Recognise what went wrong, evaluate and adapt the idea to try again!<br />Safe ideas never changed the world<br />
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  14. 14. Twitter: BeckyMcBBecky.mcw@geronimo.co.uk<br />Thanks to:<br />Leo Reynolds – flikr photo stream<br />

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