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HTC OneLaunch CampaignFinal Report
Campaign Brief & Objectives^   Brief    •       To Promote HTC One on Blyk Platform which included:            •      Mobi...
Blyk Campaign – Plan^   Execution    •       The activity was spread over 7 days (a week) starting Saturday (28th         ...
Blyk Campaign – HTC One Calendar on Blyk                               Content Calendar for HTC One Campaign              ...
Blyk Campaign – Home Page Branding5   © Blyk Sunday, August 26, 2012   Blyk
Blyk Campaign – Home Page Branding6   © Blyk Sunday, August 26, 2012   Blyk
Blyk Campaign – MCA on Aircel                                     29 april, 30 April, 1 May                               ...
Saturday Campaign - 1                                      9%                                     Users responded to      ...
Campaign Response Analysis Male-                                         Age Female                                       ...
Saturday Campaign - 2                                      17%                                      Users responded to    ...
Campaign Response Analysis Male-                                          Age Female                                      ...
Sunday Campaign - 1                                      11%                                      Users responded to      ...
Campaign Response Analysis Male-                                          Age Female                                      ...
Sunday Campaign - 2                                      21%                                      Users responded to      ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Sunday Campaign - 316   © Blyk Sunday, August 26, 2012   Blyk
Sunday Campaign - 4                                      15%                                      Users responded to      ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Monday Campaign - 1                                      13%                                      Users responded to      ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Monday Campaign - 2                                      14%                                      Users responded to      ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Tuesday Campaign - 1                                      13%                                      Users responded to     ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Tuesday Campaign - 2                                      19%                                      Users responded to     ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Wednesday Campaign - 1                                      11%                                      Users responded to   ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Wednesday Campaign - 2                                        9%                                      Users responded to  ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Thursday Campaign - 1                                      12%                                      Users responded to    ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Thursday Campaign - 2                                      8%  Users                                      responded to    ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Friday Campaign - 1                                      14%                                      Users responded to      ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Friday Campaign - 2                                       16                                       %Users                 ...
Campaign Response Analysis: Consolidated Report Male-                                                      Age Female     ...
Result – Till 14th May’1239   © Blyk Sunday, August 26, 2012   Blyk
Result – Till 14th May’1240   © Blyk Sunday, August 26, 2012   Blyk
Blyk on Aircel^    India’s First Interactive Youth Mobile Service That Connects You     With Your Favorite Brands, Offers ...
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Htc one campaign final report

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The Final Report of the HTC One Launch Bonanza

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Transcript of "Htc one campaign final report "

  1. 1. HTC OneLaunch CampaignFinal Report
  2. 2. Campaign Brief & Objectives^ Brief • To Promote HTC One on Blyk Platform which included: • Mobile Platform • Blyk Home Page • MCA on Aircel^ Objective • To create buzz around HTC One by highlighting its amazing features • To generate traffic in tune of 50000+ on their Facebook page • Engage audiences through HTC One contest on Blyk • Create TOM for the brand among Smart Phone users • Targeted all the members across India2 © Blyk Sunday, August 26, 2012 Blyk
  3. 3. Blyk Campaign – Plan^ Execution • The activity was spread over 7 days (a week) starting Saturday (28th Apr’12) • Saturday: It was a teaser day. We scheduled two programs to generate excitement about the product and contest around the corner • Sunday: Road Block. We had a road block on Sunday where we had all the programs around HTC One • Weekdays (Monday to Friday): Scheduled the contest where members need to reply to 3 different questions to qualify. Also had content channel with HTC One branding • Gratification: One HTC One phone is being offered to the winner of the contest • MCA (Missed Call Alert): Targeted 5 million unique users on Aircel across major cities/circles promoting HTC Facebook Link. 65 character message was created.3 • Blyk India Home Page: Branded the page with HTC One phone. © Blyk Sunday, August 26, 2012 Blyk
  4. 4. Blyk Campaign – HTC One Calendar on Blyk Content Calendar for HTC One Campaign 28 29 10 am- Fashion Poll SIZE 10 am Fatboy Slim ZERO 2 pm- Adventure Sports 12 pm AVENGERS SKYDIVING 2 pm TEASER for HTC Ouiz 4 pm Temple Run 30 1 2 3 4 5 6 12 pm Ouiz-1 12 pm Ouiz-2 12 pm Quiz-3 12 pm Quiz-4 12 pm Quiz 2 pm Bold Lips In or 2 pm SPORTS. Link it to 2 pm Photography. Link it 2 pm Bollywood Eye 2 pm Jannat-2 Movie. LinkOut. Link it to HTC One HTC One Video+Photo to HTC One Burst Photo Candy. Link it to HTC it to HTC One Screen scree resolution Click Freature Ones slim looks 4 © Blyk Sunday, August 26, 2012 Blyk
  5. 5. Blyk Campaign – Home Page Branding5 © Blyk Sunday, August 26, 2012 Blyk
  6. 6. Blyk Campaign – Home Page Branding6 © Blyk Sunday, August 26, 2012 Blyk
  7. 7. Blyk Campaign – MCA on Aircel 29 april, 30 April, 1 May 2 May, 3 May 2012City/circle Message City/circle Message · Delhi/NCR Take 99pics in a min. Check out http://on.fb.me/IgQsck · Delhi/NCR What is ‘Quietly Brilliant’? Check out www.htc.com · Mumbai Take 99pics in a min. Check out http://on.fb.me/IgQsck · Mumbai What is ‘Quietly Brilliant’? Check out www.htc.com · Chennai Take 99pics in a min. Check out http://on.fb.me/IgQsck · Chennai What is ‘Quietly Brilliant’? Check out www.htc.com · Bangalore/Karnatak · Bangalore/Karnatak a Take 99pics in a min. Check out http://on.fb.me/IgQsck a What is ‘Quietly Brilliant’? Check out www.htc.com · Kolkata Take 99pics in a min. Check out http://on.fb.me/IgQsck · Kolkata What is ‘Quietly Brilliant’? Check out www.htc.com · Hyderabad/AP Take 99pics in a min. Check out http://on.fb.me/IgQsck · Hyderabad/AP What is ‘Quietly Brilliant’? Check out www.htc.com · Pune/Mah Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Pune/Mah Visit HTC at www.htc.com. Its Quietly Brilliant! · Gujarat Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Gujarat Visit HTC at www.htc.com. Its Quietly Brilliant! · Rajasthan Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Rajasthan Visit HTC at www.htc.com. Its Quietly Brilliant! · Punjab Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Punjab Visit HTC at www.htc.com. Its Quietly Brilliant! · EUP Watch HTC’s superhero phone on http://on.fb.me/IgQsck · EUP Visit HTC at www.htc.com. Its Quietly Brilliant! 4 May 2012 , 5 May 2012 City/circle Message · Delhi/NCR Watch photography at 12000 ft. on http://bit.ly/TheHTCone · Mumbai Watch photography at 12000 ft. on http://bit.ly/TheHTCone · Chennai Watch photography at 12000 ft. on http://bit.ly/TheHTCone · Bangalore/Karnatak a Watch photography at 12000 ft. on http://bit.ly/TheHTCone · Kolkata Watch photography at 12000 ft. on http://bit.ly/TheHTCone · Hyderabad/AP Watch photography at 12000 ft. on http://bit.ly/TheHTCone · Pune/Mah Watch photography at 12000 ft. on http://bit.ly/TheHTCone · Gujarat Watch photography at 12000 ft. on http://bit.ly/TheHTCone · Rajasthan Watch photography at 12000 ft. on http://bit.ly/TheHTCone · Punjab Watch photography at 12000 ft. on http://bit.ly/TheHTCone Watch photography at 12000 ft. on http://bit.ly/TheHTCone 7 © Blyk Sunday, August 26, 2012 · EUP Blyk
  8. 8. Saturday Campaign - 1 9% Users responded to the first SMS8 © Blyk Sunday, August 26, 2012 Blyk
  9. 9. Campaign Response Analysis Male- Age Female Dispersion RatioGeographic TopDispersion Circles 9 © Blyk Sunday, August 26, 2012 Blyk
  10. 10. Saturday Campaign - 2 17% Users responded to the first SMS10 © Blyk Sunday, August 26, 2012 Blyk
  11. 11. Campaign Response Analysis Male- Age Female Dispersion RatioGeographic TopDispersion Circles 11 © Blyk Sunday, August 26, 2012 Blyk
  12. 12. Sunday Campaign - 1 11% Users responded to the first SMS12 © Blyk Sunday, August 26, 2012 Blyk
  13. 13. Campaign Response Analysis Male- Age Female Dispersion RatioGeographic TopDispersion Circles 13 © Blyk Sunday, August 26, 2012 Blyk
  14. 14. Sunday Campaign - 2 21% Users responded to the first SMS14 © Blyk Sunday, August 26, 2012 Blyk
  15. 15. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 15 © Blyk Sunday, August 26, 2012 Blyk
  16. 16. Sunday Campaign - 316 © Blyk Sunday, August 26, 2012 Blyk
  17. 17. Sunday Campaign - 4 15% Users responded to the first SMS17 © Blyk Sunday, August 26, 2012 Blyk
  18. 18. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 18 © Blyk Sunday, August 26, 2012 Blyk
  19. 19. Monday Campaign - 1 13% Users responded to the first SMS19 © Blyk Sunday, August 26, 2012 Blyk
  20. 20. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 20 © Blyk Sunday, August 26, 2012 Blyk
  21. 21. Monday Campaign - 2 14% Users responded to the first SMS21 © Blyk Sunday, August 26, 2012 Blyk
  22. 22. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 22 © Blyk Sunday, August 26, 2012 Blyk
  23. 23. Tuesday Campaign - 1 13% Users responded to the first SMS23 © Blyk Sunday, August 26, 2012 Blyk
  24. 24. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 24 © Blyk Sunday, August 26, 2012 Blyk
  25. 25. Tuesday Campaign - 2 19% Users responded to the first SMS25 © Blyk Sunday, August 26, 2012 Blyk
  26. 26. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 26 © Blyk Sunday, August 26, 2012 Blyk
  27. 27. Wednesday Campaign - 1 11% Users responded to the first SMS27 © Blyk Sunday, August 26, 2012 Blyk
  28. 28. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 28 © Blyk Sunday, August 26, 2012 Blyk
  29. 29. Wednesday Campaign - 2 9% Users responded to the first SMS29 © Blyk Sunday, August 26, 2012 Blyk
  30. 30. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 30 © Blyk Sunday, August 26, 2012 Blyk
  31. 31. Thursday Campaign - 1 12% Users responded to the first SMS31 © Blyk Sunday, August 26, 2012 Blyk
  32. 32. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 32 © Blyk Sunday, August 26, 2012 Blyk
  33. 33. Thursday Campaign - 2 8% Users responded to the first SMS33 © Blyk Sunday, August 26, 2012 Blyk
  34. 34. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 34 © Blyk Sunday, August 26, 2012 Blyk
  35. 35. Friday Campaign - 1 14% Users responded to the first SMS35 © Blyk Sunday, August 26, 2012 Blyk
  36. 36. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 36 © Blyk Sunday, August 26, 2012 Blyk
  37. 37. Friday Campaign - 2 16 %Users responde d to the first SMS37 © Blyk Sunday, August 26, 2012 Blyk
  38. 38. Campaign Response Analysis: Consolidated Report Male- Age Female Dispersion RatioGeographic TopDispersion Circles 38 © Blyk Sunday, August 26, 2012 Blyk
  39. 39. Result – Till 14th May’1239 © Blyk Sunday, August 26, 2012 Blyk
  40. 40. Result – Till 14th May’1240 © Blyk Sunday, August 26, 2012 Blyk
  41. 41. Blyk on Aircel^ India’s First Interactive Youth Mobile Service That Connects You With Your Favorite Brands, Offers & Updates, and Brings To You Stuff That You Like.41 © Blyk Sunday, August 26, 2012 Blyk
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