Say Hello to Blyk
Youth Media that Works
Blyk
1 © Blyk Tuesday, March 3, 2009

Blyk is a targeted, effective
& efficient way to reach
young people, using the best
medium for them
Blyk is the free mobile network
for 16-24's that sends
members messages from great
brands, which pays for their
free phone usage every month

Blyk’s Vision
To create the most effective youth medium
Number 1 complementary medium
Number 1 for understanding young people
Blyk
3 © Blyk Tuesday, March 3, 2009

Built on Insight
18 months of research pre-launch
Continued understanding through analysis
Preferences, attitudes & behaviour of 16-24s
Effective Communications
Blyk
4 © Blyk Tuesday, March 3, 2009

Top 3 key mobile applications for 16-24s
Text
69% of 16-24s send over 60 texts per month. 20% send over 450
Voice
52% of 16-24s spend more than 90 minutes per month making calls
Alarm clock
68% of 16-24s access the internet through their mobiles once a month or less
Most use the clock several times a day
Blyk
5 © Blyk Tuesday, March 3, 2009
Source: Blyk European Research, 2006 - 2007

Blyk’s Solution
The primary need to communicate should
drive everything in mobile
Blyk
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Blyk member proposition
Unbeatable
flexible value
Blyk
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£15 of free credit every month…
£15 free credit every month
Free
Can be used on calls / texts / data / photo messages
Improved Results
WAP Interaction
Premium content
Top-up £5 – get £5 free Viral campaigns
Top-up Top-up £10 – get £10 free
Free benefit applied in the refill after topping-up
…and the flexibility to use it how they want
Blyk
8 © Blyk Tuesday, March 3, 2009

Invitation only: word-of-mouth network

Complete a profile online

Insert your free SIM...
... enjoy your free texts
and minutes...
...and receive relevant messages, offers & news
Blyk
11 © Blyk Tuesday, March 3, 2009