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Welcome To Blyk
Welcome To Blyk
Welcome To Blyk
Welcome To Blyk
Welcome To Blyk
Welcome To Blyk
Welcome To Blyk
Welcome To Blyk
Welcome To Blyk
Welcome To Blyk
Welcome To Blyk
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Welcome To Blyk

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http://media.blyk.com Blyk is the free mobile service for young people funded by advertising.

http://media.blyk.com Blyk is the free mobile service for young people funded by advertising.

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  • 1. Say Hello to Blyk Youth Media that Works Blyk 1 © Blyk Tuesday, March 3, 2009
  • 2. Blyk is a targeted, effective & efficient way to reach young people, using the best medium for them Blyk is the free mobile network for 16-24's that sends members messages from great brands, which pays for their free phone usage every month
  • 3. Blyk’s Vision To create the most effective youth medium Number 1 complementary medium Number 1 for understanding young people Blyk 3 © Blyk Tuesday, March 3, 2009
  • 4. Built on Insight 18 months of research pre-launch Continued understanding through analysis Preferences, attitudes & behaviour of 16-24s Effective Communications Blyk 4 © Blyk Tuesday, March 3, 2009
  • 5. Top 3 key mobile applications for 16-24s Text 69% of 16-24s send over 60 texts per month. 20% send over 450 Voice 52% of 16-24s spend more than 90 minutes per month making calls Alarm clock 68% of 16-24s access the internet through their mobiles once a month or less Most use the clock several times a day Blyk 5 © Blyk Tuesday, March 3, 2009 Source: Blyk European Research, 2006 - 2007
  • 6. Blyk’s Solution The primary need to communicate should drive everything in mobile Blyk 6 © Blyk Tuesday, March 3, 2009
  • 7. Blyk member proposition Unbeatable flexible value Blyk 7 © Blyk Tuesday, March 3, 2009
  • 8. £15 of free credit every month… £15 free credit every month Free Can be used on calls / texts / data / photo messages Improved Results WAP Interaction Premium content Top-up £5 – get £5 free Viral campaigns Top-up Top-up £10 – get £10 free Free benefit applied in the refill after topping-up …and the flexibility to use it how they want Blyk 8 © Blyk Tuesday, March 3, 2009
  • 9. Invitation only: word-of-mouth network
  • 10. Complete a profile online
  • 11. Insert your free SIM... ... enjoy your free texts and minutes... ...and receive relevant messages, offers & news Blyk 11 © Blyk Tuesday, March 3, 2009

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