Blyk Messaging
Targeted relevant effective
Blyk
1 © Blyk Tuesday, March 3, 2009

Targeted Relevant Messaging
Sent directly to the handsets of 16-24s

Messaging
The dominant mobile behaviour for young people
Inbuilt and instinctive conversation mechanic
Familiar user experience
Blyk
3 © Blyk Tuesday, March 3, 2009

Messaging underpins global growth of mobile
CAGR
114%
87%
%
8
R: 4
G
CA
41%
Blyk
4 © Blyk Tuesday, March 3, 2009
Source: eMarketer, March 2008

Blyk Targeting Capabilities
Delivering relevance, insight & value
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Explicit data from demographics to interests
Interests
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6 © Blyk Tuesday, March 3, 2009
Source: Blyk BSS 07/10/08

^ Interaction
Provides implicit profile data
Creates audience groups based on behaviour
Delivers understanding
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Combination delivers relevance and insight
Explicit Profiles Implicit Profiles
Super Groups
Broad targeting
^
Behavioural targeting
^
Strategy
Scheduling
^
Segmentation
^
Group analysis Efficiency
^
Group creation
^
Insight Value
^
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Build your own Blyk audience super groups
Segment members based on response and interaction
^
A
Select broad
Send interactive
target audience Engaged member groups
^
(Explicit profile) message
Apply relevant strategies for each
^
B
Message Recapture non-responders
^
1
Non-
response
Delivers proprietary mobile audience
Minimises wastage
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Relevance ensures two-way value exchange
Young
People
Value
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Relevance ensures two-way value exchange
Young
Free communication
^
Cost-effective
^
People
Useful information
^
communication
Entertainment
^
Hard-to-reach audience
^
Value Exclusive content
^
Minimised wastage
^
Priority Access
^
Feedback
^
Social currency
^
Understanding
^
Opportunity to give
^
Trusted relationship
^
opinion
Blyk
11 © Blyk Tuesday, March 3, 2009