Blyk Enables
Effective solutions for a range of objectives
Blyk
1 © Blyk Tuesday, March 3, 2009

Satisfying advertiser needs
Awareness Reach a relevant, targeted audience using mobile messaging
Include response & interaction to build dialogue
Engagement
Add a call to action
Sales
Insight Analyse interactions with your core audience group or ask them directly
Blyk
2 © Blyk Tuesday, March 3, 2009

Blyk tools
• Message • Text Message Banner
Awareness
• Send-to-a-friend
• Dialogue
Engagement
• Super group creation
• Click-through (Blyk)
• Click-to-call
• Click-through (Mobile Internet)
Sales
• Digital voucher
• Questionnaire
• Reporting
Insight
• Super group analysis
• Data analysis
Blyk
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Example: L’Oreal spokesmodel dialogue
Blyk
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Blyk
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Blyk
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Blyk
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Blyk
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Blyk
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Blyk
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Research Tools
• SMS polling (max 3 questions)
• WAP surveys (max 20 questions)
QUANT
• Online surveys
• Mobile CATI
• Text dialogues
• MMS voxpops (max 50 sample)
QUAL
• Focus groups (every 2nd Thursday)
• Deliberative research
Blyk
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On Blyk content services
Increases engagement
^
Align you brand with relevant content messages
^
Sponsor content to build association with interests and passions
^
Leverage your existing mobile content or WAP site
^
• Message members about your content or mobile site
Develop long-term relationships with members
^
• Delivering multiple messages
• Tactical brand campaigns
Extend your brand message to fit around entertaining and informative
^
messages to engage members
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Blyk Delivers
Key USPs of Blyk
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Blyk delivers
• Trusted relationship
• Direct access to 16-24s
• Based on understanding
• 100% opted in
Access Relationship
• Built on WOM
• Proprietary delivery systems
• Intuitive response mechanic
• Familiar messaging format
• Your own mobile customer domain
• 100% profiled • Unbeatable results
• Unique handset recognition • Cost-effective engagement
Relevance Results
• Implicit behaviour • Full accountability
• Day of week and daypart • Proprietary reporting systems
• True value exchange • Data analysis
Blyk
16 © Blyk Tuesday, March 3, 2009

Blyk delivers
• Trusted relationship
• Direct access to 16-24s
• Based on understanding
• 100% opted in
• Built on WOM
• Proprietary delivery systems
• Intuitive response mechanic
• Familiar messaging format
• Your own mobile customer domain
• 100% profiled • Unbeatable results
• Unique handset recognition • Cost-effective engagement
• Implicit behaviour • Full accountability
• Day of week and daypart • Proprietary reporting systems
• True value exchange • Data analysis
Blyk
17 © Blyk Tuesday, March 3, 2009

Delivering against a range of marketing needs
Awareness
Branding
Outdoor Radio
Cinema Image
TV
Press
Affinity
DM
Online (Prospect)
Interaction
Consideration
Email
POS Events
Purchase DM
(Customer)
Loyalty
£
Blyk
18 © Blyk Tuesday, March 3, 2009

Delivering against a range of marketing needs
Complement
Outdoor Radio
Cinema
TV
Press
DM
Online (Prospect)
Email
POS Events
DM
(Customer)
£
Blyk
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Integrating Blyk with your other media activity
Complement Amplify
From a consumer-centric position
Timing Insight
Blyk
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