Webcast: Gamifying Social Collaboration


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Twice as much potential value lies in using these technologies to increase cross-enterprise knowledge sharing and collaboration.

Bluewolf’s #GoingSocial program is about getting employees to use social platforms for both internal and external collaboration. This presentation is taken from a webcast we held around 'Gamifying Social Collaboration.' We share our innovative #GoingSocial story to spark fresh ideas around:

-How to increase internal collaboration
-How to use gamification to motivate employee engagement
-How employee engagement can drive customer value

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  • NORAM: 85% of revenues and headcount (including 45 corporate)EMEA: 10% of revenues and headcountAPAC: 5% of revenues and headcount
  • Our goal atBluewolf with #GoingSocial program
  • In the chart you’ll see that from January through July 2012 we had a fairly steady number of active users per week on the site, despite the fact that our number of registered users grows by about 30% per month. You’ll even notice the summer lull that started in June and continued through mid-July that we experience each year. But check out the 55% spike in average active users in mid-July: that was the week that we launched the gamification changes on our community. Since then we’ve seen continued excellent growth in activity and engagement on our site.http://topliners.eloqua.com/community/see_it/blog/2012/10/05/eloquas-chart-of-the-week-are-community-members-motivated-by-gamification
  • These initiatives engaged the fans on a deeper level, provided them with tools to help spread the word and it resulted in a Ratings Lift.For a Content Development company in the multiplatform Entertainment space, this initiative is a huge win across the board.
  • for Outstanding Creative Achievement in Interactive Media - Original Interactive Television Programming Category.
  • 95MM page views from 300,000 unique users. 288,000 shares on Facebook's platform leading to 38 Million exposures of the PSYCH brand to user’s friends and families. Over 14 Million minutes spent in HTKNominated for an Emmy
  • Webcast: Gamifying Social Collaboration

    1. 1. Gamifying Social CollaborationHow to Drive Employee & Customer Engagement
    2. 2. Agenda1. #GoingSocial2. Gamification3. Social Strategy #GoingSocial
    3. 3. Introductions….
    4. 4. Key Takeaways› How to increase internal and external collaboration› How to use gamification to motivate employee and customer engagement› How employee engagement can drive customer value
    5. 5. Tweet it! What does Social mean to your business? @Bluewolf #GoingSocial
    6. 6. 2x as much potential valuelies in using social tools to enhancecommunications, knowledge sharing, andcollaboration within and across companies.—
    7. 7. Bluewolf #GoingSocial
    8. 8. Employee Productivity Reading and responding to email28% Tracking down information19%+25% ……
    9. 9. Build a Culture of Collaboration
    10. 10. Bluewolf #GoingSocial1. #GoingSocial Portal2. Pack Profiles3. Gamification
    11. 11. #GoingSocial Internal Success57% Increase in average Chatter activity in Q1 2012 compared to Q4 2011
    12. 12. 68% Increase in Social Traffic to WebsiteThis graph from Google Analytics represents the increase in websitetraffic from all social media platforms from January-August 2012.
    13. 13. 153% Increase in Blog TrafficThis graph from Google Analytics represents website traffic to our blogfrom January-August 2012.
    14. 14. 8-Fold increase in Bluewolf Blogger Community
    15. 15. Our Services• Tweet us @Bluewolf• http://www.bluewolf.com/contact
    16. 16. Rajat PahariaFounder, Chief Product Officer – Bunchball @bunchball @rajatrocks #goingsocial
    17. 17. Customer CommunityTopliners by Eloqua
    18. 18. Results!
    19. 19. Learning & OnboardingAdobe – Level Up for Photoshop
    20. 20. 35
    21. 21. Results!63% > Level 151% > Level 237% > Level 384-90% Positive Sentiment400% Increase in Conversion
    22. 22. Digital LoyaltyUSA Network’s Club Psych
    23. 23. 38
    24. 24. 39
    25. 25. 40
    26. 26. Results!Page Views: 9M > 16MVisits/Month: 2 > 4.5Time on Site: 14m > 22m40% increase in viewership in 18-34
    27. 27. A transmedia campaign, where over the course of 7 weeks, fans usedmultiple platforms to chat with Shawn and Gus and help crack the case ofthe Hashtag Killer.
    28. 28. Results!95MM page views from 300,000unique users.288,000 shares on Facebooksplatform leading to 38 Millionexposures of the PSYCH brand touser’s friends and families.Over 14 Million minutes spent in HTKNominated for an Emmy
    29. 29. Health & WellnessHopeLab’s Zamzee
    30. 30. 45
    31. 31. 46
    32. 32. Results!59% increase in physical activity › Doing push-ups non-stop for 45 min/week › Scrubbing floors for 3 hrs/month › Chasing wild pigs for 6 min/dayImpact persisted for at least 6 mthsSlowed gain in “bad” cholesterolHelped control blood sugar levels
    33. 33. Well hello there. @marcusnelson Founder of Addvocate marcus@addvocate.com48 @marcusnelson #GoingSocial 1
    34. 34. ConfessionI was a Director of Social Media › Organic dialogue works. › Constant marketing doesn’t. › People don’t like talking to logos. › Also, I don’t have all the answers.49 @marcusnelson #GoingSocial 2
    35. 35. You Have An Incentivized WorkforceWorkers want to talk about their company, only...50 @marcusnelson #GoingSocial 3
    36. 36. But You’re Not Helping Them1. They dont know what to say.2. Theyre afraid to say the wrongthing.So, they do nothing.51 @marcusnelson #GoingSocial 4
    37. 37. Customers WANT to Talk to Employeeshttp://trust.edelman.com/ 52 @marcusnelson #GoingSocial 5
    38. 38. So let’s change that. Build Social Proficiency Among Employees ›Every Employee is responsible for reading and adhering to the rules.http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2012/04/23/dell-engaging-channel-partners-with-new-social-media-training-campaign.aspx 53 @marcusnelson #GoingSocial 6
    39. 39. Establish Social Media Guidelines public facing youtube video What’s in bounds? What’s out of bounds? Who to escalate things to? Every Employee is responsible for reading and adhering to the rules. salesforce.com/socialmediapolicy54 @marcusnelson #GoingSocial 7
    40. 40. Communicate Clear Objectives55 @marcusnelson #GoingSocial 8
    41. 41. Create A Content Sharing SystemMake it easier to share: › Product releases or information › Mainstream news articles › Industry-related blog posts › Press or announcements › Infographics & statistics56 @marcusnelson #GoingSocial 9
    42. 42. Operationalize Content & DistributionAttribute Actions To Individuals57 @marcusnelson #GoingSocial 10
    43. 43. Create Collaboration Infrastructure58 @marcusnelson #GoingSocial 11
    44. 44. Gamify Employees’ Participation In Socialhttp://newyork.kred.com/ 59 @marcusnelson #GoingSocial 12
    45. 45. Thank You @marcusnelson Founder of Addvocate marcus@addvocate.com60 13