How To Staff for Salesforce Innovation


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How to Staff for Salesforce Innovation from Dreamforce 2012 - Jesse Endo, Chris Drake, Allen Cheon

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How To Staff for Salesforce Innovation

  1. 1. How to Staff for SalesforceInnovationJesse Endo – Director, Center of Innovation @ BluewolfChris Drake – Account Manager – Consulting @ BluewolfAllen Cheon – Sales Manager – Technology Staffing @ Bluewolf
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward- looking statements.
  3. 3. As Salesforce solidifies its place in the suite of coreenterprise applications, a strategic approach tostaffing that leverages the elastic workforce is keyto delivering on the business value the technologymakes possible.
  4. 4. Why Now? – A Strategic ShiftIsolated business units à Organization-wideSales à Sales/Service/Marketing/PlatformMinimal IT involvement à IT stakeholdersStandalone à Complex integrationsProjects  Program
  5. 5. How do you get fromhere to there?•  Executive vision•  Prioritization model•  Iterative release process•  Cloud governance•  Elastic workforce Source: The State of Salesforce
  6. 6. Cloud Governance•  Designing a cloud governance board•  Ticketing systems•  Master data management•  Development rules•  Testing•  Change management•  Talent•  Release process
  7. 7. In Real Life…Prior system•  3 requests per year•  … 0 delivered
  8. 8. Strategic Thinking•  Cloud Governance•  Enhancement team •  Internal resources •  Consultants •  Managed Services •  Offshore
  9. 9. Results•  90 days…•  100+ enhancements delivered
  10. 10. Leverage the Elastic Workforce•  New headcount•  Consulting firms•  Managed services•  Contractors/Staff Augmentation•  Repurpose existing team members Source: The State of Salesforce
  11. 11. What is the Elastic Workforce?•  Overall cost to the organization•  Measurable impact of resourcing strategy•  Ability to control/customize resources quickly•  Ability to turn on/off resources Source: The State of IT Resourcing
  12. 12. Multi-sourcing is the key“…not simply outsourcing improved, but aninnovative discipline that takes organizationsbeyond “quick-fix” cost cutting to enable capabilitybuilding, global expansion, increased agility andprofitability, and competitive advantage”
  13. 13. 5 Questions•  Who will field day-to-day questions from your users?•  Who will make changes to your system once live?•  Who will prioritize which changes to make?•  Who will communicate changes to your users?•  Who will train new users on YOUR Salesforce instance?
  14. 14. Jesse Endo Chris Drake Allen CheonDirector, Center of Account Manager – Sales Manager – Technology Innovation Consulting Staffing @jesseendo @chrisdrakebw @akcheon