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The State of Salesforce
For over a decade Bluewolf has been delivering on the promise of cloud technology, bringing agility and innovation to companies around the world. Our work spans a wide variety of industries, company sizes, and geographies. As a salesforce.com Platinum Consulting Partner we have completed thousands of projects globally and innovate on hundreds of live Salesforce instances every day.
Bluewolf sourced data from two locations. The first was a survey directed at Salesforce users and the second was data from Bluewolf’s proprietary knowledge database.
Our first survey included the insight from 300 global Salesforce customers. A wide variety of roles, titles, and companies from SME to enterprise were represented.
Using Bluewolf’s proprietary knowledge database we focused on distilling insights from project managers, as well as data from projects completed in 2011 and 2012.
Salesforce, Sales Cloud, Service Cloud, AppExchange, Force.com, Chatter, Site.com and Radian6 are all registered trademarks of salesforce.com Inc.
Table of Contents
The Rise of Social
Salesforce.com’s Growth and Budget Trends
Current Priorities Bluewolf’s Perspective
Current and Planned Integrations
Salesforce Customers React to the Social Enterprise
The True Cost of Cloud
How Much Value Are You Getting from Salesforce?
The Case for Cloud Governance
8 Key Elements of Cloud Governance
5 Post Launch Mistakes How to Measure Adoption
Staffing for Salesforce Innovation
The Elastic Workforce
The Rise of Social
Lou Fox CTO
Since Dreamforce 2009, salesforce.com has been focused on driving
a new market: social. What does social mean? A social organization embraces change and supports collaboration, understanding that its most valuable asset is people and human interaction. Becoming social involves leveraging technology to unlock the collective brainpower of people in order to drive productivity.
Before becoming social an organization must first become agile. An agile enterprise establishes processes that promote continuous innovation, leaves room for a little chaos, trains ongoing, leverages elastic resources, and embraces flexible technology.
Many of the companies with which Bluewolf interacts aspire to become more social. Beyond this aspiration we also see clients challenged with: keeping Salesforce aligned with their changing business needs, understanding how to budget and staff resources dedicated to innovating Salesforce, and how to best serve diverse constituents. The rate of change that Salesforce enables requires a new and continuously evolving strategy.
Bluewolf has built a fast growing global consulting organization and we believe in the promise of social. But creating a new market is different than measuring success within the current market. This report aims to separate