Your Digital Presence
What Makes People Click
Adam Franklin (Bluewire Media)
Blogging
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33%
CTR
@Franklin_Adam
40% OR
25% CTR
@Franklin_Adam
Tailored
1 call
to action
Personal
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only!
@Franklin_Adam
28-35% open rate
$7,000 sales
@Franklin_Adam
Email marketing
• Battle of the Subject Lines and From
Names
@Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
27%
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
7%
(10% higher
open rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim2014canberra
www.bluewiremedia.com.au/speaking/
aim2014canberra
@Franklin_Adam
!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
CONNECT
Your Digital Presence: What Makes People Click (Canberra)
Your Digital Presence: What Makes People Click (Canberra)
Your Digital Presence: What Makes People Click (Canberra)
Your Digital Presence: What Makes People Click (Canberra)
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Your Digital Presence: What Makes People Click (Canberra)

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Adam Franklin gave this presentation at AIM Open House in Canberra 2014.

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Your Digital Presence: What Makes People Click (Canberra)

  1. 1. Your Digital Presence What Makes People Click Adam Franklin (Bluewire Media)
  2. 2. Blogging @Franklin_Adam
  3. 3. @Franklin_Adam
  4. 4. @Franklin_Adam
  5. 5. @Franklin_Adam
  6. 6. @Franklin_Adam
  7. 7. @Franklin_Adam
  8. 8. @Franklin_Adam
  9. 9. @Franklin_Adam
  10. 10. @Franklin_Adam
  11. 11. @Franklin_Adam
  12. 12. @Franklin_Adam
  13. 13. @Franklin_Adam
  14. 14. 33% CTR @Franklin_Adam
  15. 15. 40% OR 25% CTR @Franklin_Adam
  16. 16. Tailored 1 call to action Personal @Franklin_Adam
  17. 17. @Franklin_Adam
  18. 18. @Franklin_Adam
  19. 19. @Franklin_Adam
  20. 20. Best performing emails - text only! @Franklin_Adam
  21. 21. 28-35% open rate $7,000 sales @Franklin_Adam
  22. 22. Email marketing • Battle of the Subject Lines and From Names @Franklin_Adam
  23. 23. • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
  24. 24. 10% 6% 31% • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
  25. 25. • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
  26. 26. 34% • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
  27. 27. • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
  28. 28. 13% • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
  29. 29. [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
  30. 30. 27% [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
  31. 31. • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
  32. 32. 7% (10% higher open rate) • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
  33. 33. @Franklin_Adam
  34. 34. @Franklin_Adam
  35. 35. @Franklin_Adam www.bluewiremedia.com.au/speaking/aim2014canberra
  36. 36. www.bluewiremedia.com.au/speaking/ aim2014canberra @Franklin_Adam
  37. 37. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam CONNECT

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