Wynnum chamber - Truth about social media for business


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Adam Franklin delivered this presentation at Wynnum Chamber of Commerce on Wed 18th Aug 2010.

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  • Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. Tweet away
  • Uses Social Media? Success with Social Media? Move country? WHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card. STAND UP: Who uses Facebook? Blogs? YouTube? Twitter? LinkedIn?
  • Don’t have enough time, employees might waste time, it’s often banned.
  • Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. #1 on google for DELL. Share price dropped. Then they realised. Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Met @RichardatDELL
  • 5 years ago: Twitter & Facebook didn’t exist, so faster now.
  • Free. Social Media monitoring tool? LINK on landing page!
  • Done properly can have a positive effect IF you know & follow the rules!
  • Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT
  • Authentic + Honest
  • WHAT STEPS did you do with last marketing effort to make it “sharable?” We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
  • Customer Service
  • All marketers are for these 1-on-1 convos.
  • Hypothetical – Robert Scoble – mega blogger - dines & his daughter gets sick. He tweets about it, blogs & causes huge reputational damage.
  • How to get on the front foot using social media Might have seen Play video
  • 4,859,919 followers! Question: think back to the last marketing activity you did... How did you personalise it???
  • 180 videos in 48 hours. Ashton Kutcher, Demi Moore, Christina Appelgate, Twitter founder, high profile bloggers, Starbucks (10m facebook fans) Twitter followers increase 1000% Facebook “LIKED” by 600,000
  • Not SOCIAL bc POPULAR It’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.
  • Wynnum chamber - Truth about social media for business

    1. 1. The Truth About Social Media for Business <ul><li>Is it a Fad? </li></ul><ul><li>Your worst fears </li></ul><ul><li>Twitter, Facebook, Blogs & YouTube </li></ul><ul><li>Your Social Strategy </li></ul><ul><li>Q&A </li></ul>Adam Franklin , Marketing Manger
    2. 3. <ul><ul><li> </li></ul></ul><ul><ul><li> @Franklin_Adam </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> @Bluewire_Media </li></ul></ul>
    3. 4. Show of hands show of hands?
    4. 5. Fears?
    5. 6. Don’t have time? No time?
    6. 9. Monitor
    7. 10. RELAX…
    8. 11. It’s just like real life!
    9. 14. Speaker RTs
    10. 15. Delegate tweets
    11. 16. Win
    12. 21. Will It Blend? <ul><li>Cost? $50 </li></ul><ul><li>Views: 7,803,123 </li></ul><ul><li>Total Channel Views: 94,945,499 </li></ul><ul><li>700% </li></ul>
    13. 22. Social Strategy - Beginner <ul><li>Set up company pages </li></ul><ul><li>Secure your URL </li></ul><ul><li>Good content & enable sharing </li></ul><ul><li>Watch, monitor & listen </li></ul><ul><li>Join in </li></ul>
    14. 23. Social Strategy - Intermediate Build (genuine) Relationships & share Drive visitors to website Good content to Inform, Entertain Persuade & Influence
    15. 29. Enjoy yourself!
    16. 30. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin
    17. 31. www.BluewireMedia.com.au/wynnum