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Wynnum chamber - Truth about social media for business

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Adam Franklin delivered this presentation at Wynnum Chamber of Commerce on Wed 18th Aug 2010.

Adam Franklin delivered this presentation at Wynnum Chamber of Commerce on Wed 18th Aug 2010.

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  • Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. Tweet away
  • Uses Social Media? Success with Social Media? Move country? WHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card. STAND UP: Who uses Facebook? Blogs? YouTube? Twitter? LinkedIn?
  • Don’t have enough time, employees might waste time, it’s often banned.
  • Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. #1 on google for DELL. Share price dropped. Then they realised. Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Met @RichardatDELL
  • 5 years ago: Twitter & Facebook didn’t exist, so faster now.
  • Free. Social Media monitoring tool? LINK on landing page!
  • Done properly can have a positive effect IF you know & follow the rules!
  • Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT
  • Authentic + Honest
  • WHAT STEPS did you do with last marketing effort to make it “sharable?” We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
  • Customer Service
  • All marketers are for these 1-on-1 convos.
  • Hypothetical – Robert Scoble – mega blogger - dines & his daughter gets sick. He tweets about it, blogs & causes huge reputational damage.
  • How to get on the front foot using social media Might have seen Play video
  • 4,859,919 followers! Question: think back to the last marketing activity you did... How did you personalise it???
  • 180 videos in 48 hours. Ashton Kutcher, Demi Moore, Christina Appelgate, Twitter founder, high profile bloggers, Starbucks (10m facebook fans) Twitter followers increase 1000% Facebook “LIKED” by 600,000
  • Not SOCIAL bc POPULAR It’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.

Transcript

  • 1. The Truth About Social Media for Business
    • Is it a Fad?
    • Your worst fears
    • Twitter, Facebook, Blogs & YouTube
    • Your Social Strategy
    • Q&A
    Adam Franklin , Marketing Manger
  • 2.  
  • 3.
      • @Franklin_Adam
      • @Bluewire_Media
  • 4. Show of hands show of hands?
  • 5. Fears?
  • 6. Don’t have time? No time?
  • 7.  
  • 8.  
  • 9. Monitor
  • 10. RELAX…
  • 11. It’s just like real life!
  • 12.  
  • 13.  
  • 14. Speaker RTs
  • 15. Delegate tweets
  • 16. Win
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. Will It Blend?
    • Cost? $50
    • Views: 7,803,123
    • Total Channel Views: 94,945,499
    • 700%
  • 22. Social Strategy - Beginner
    • Set up company pages
    • Secure your URL
    • Good content & enable sharing
    • Watch, monitor & listen
    • Join in
  • 23. Social Strategy - Intermediate Build (genuine) Relationships & share Drive visitors to website Good content to Inform, Entertain Persuade & Influence
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. Enjoy yourself!
  • 30. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin
  • 31. www.BluewireMedia.com.au/wynnum