0
16/04/14Version6.0
Web Strategy
Back Links Outcomes
SEO
Search
GOOGLE
PURCHASEBlogs ⇢
News Websites ⇢
Guest Blog Posts ⇢
T...
GOAL RESULT
Web Strategy Planning Template COMPANY:
PRODUCT/SERVICE:
WHO
Buyer Persona 1: 2:
Description
Who is this perso...
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Web Strategy Planning Template

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The Web Strategy Planning Template helps you make the most of the web. It will help you define who your buyers are and the best way to communicate with them directly.

It was co-created with David Meerman Scott and helps you actually implement your web strategy.

Transcript of "Web Strategy Planning Template"

  1. 1. 16/04/14Version6.0 Web Strategy Back Links Outcomes SEO Search GOOGLE PURCHASEBlogs ⇢ News Websites ⇢ Guest Blog Posts ⇢ Testimonials ⇢ Speaker Bios ⇢ Expert Articles ⇢ Industry Partners ⇢ Blog Directories ⇢ News Releases ⇢ Affiliates ⇢ Awards ⇢ Galleries ⇢ Infographics ⇢ Events ⇢ Reddit ⇢ StumbleUpon ⇢ Digg ⇢ ⇢ ⇢ ⇢ Buy ⇢ Donate ⇢ Renew Mobile & Tablet Friendly Site Landing Pages Organic Searches SEM Google Adwords ENQUIRE ⇢ Contact Us Form ⇢ Questionnaires ⇢ Apply Now CONNECT ⇢ Follow on Twitter ⇢ Subscribe to Emails ⇢ ‘Like’ on Facebook ⇢ Subscribe to Blog ⇢ Connect on LinkedIn DOWNLOAD ⇢ Flagship Content ⇢ Premium Content ⇢ E-books ⇢ Templates SOCIAL MEDIA & CONTENT MARKETING WEBSITE ⇢ ⇢ ⇢Blog Facebook LinkedIn YouTube Vine Email Marketing Google + Pinterest Twitter Instagram Apps Podcasts & Webinars Free Download at www.bluewiremedia.com.au/web-strategy-planning-template Bluewire Media www.bluewiremedia.com.au 1300 258 394 (BLUEWIRE) @Bluewire_Media David Meerman Scott www.webinknow.com @dmscott © 2014 by Bluewire Media and David Meerman Scott Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to post this on your blog or email, tweet & share it with whomever.
  2. 2. GOAL RESULT Web Strategy Planning Template COMPANY: PRODUCT/SERVICE: WHO Buyer Persona 1: 2: Description Who is this person? WHAT Problems you solve for this buyer? Why are they buying from you? Actions you'd like them to take: Purchase Enquire Connect Download WHY How are you remarkable? Proof Guarantees, testimonials, press etc WHERE Where are they? Google, blogs, Facebook, Twitter etc Who do they trust? HOW Content is King (Strategy) What will you publish? Keywords buyers type into Google. Marketing is Queen (Tactics) Blog, Twitter, YouTube, email, newsletter, e-books, Facebook, podcasts etc WHEN Things to do this week: SCORECARD No. of Purchases: ... this month: No. of Enquiries: ... this quarter: No. of Connections: ... this year: No. of Downloads: Free Download at www.bluewiremedia.com.au/web-strategy-planning-template Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE) @Bluewire_Media © 2014 by Bluewire Media v5.9 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to post this on your blog or email, tweet & share it with whomever. Free Download at www.bluewiremedia.com.au/web-strategy-planning-template Bluewire Media www.bluewiremedia.com.au 1300 258 394 (BLUEWIRE) @Bluewire_Media David Meerman Scott www.webinknow.com @dmscott © 2014 by Bluewire Media and David Meerman Scott Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to post this on your blog or email, tweet & share it with whomever.
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