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Web Strategy

by Bluewire Media on Apr 27, 2010

Toby Jenkins "Web Strategy" presentation at the Bluewire Media workshop on 27th April 2010.

Toby Jenkins "Web Strategy" presentation at the Bluewire Media workshop on 27th April 2010.

http://www.bluewiremedia.com.au	56
http://www.slideshare.net	3

1 trillion+ URLs25.21 Billion public pages1.8 Billion people online400 million+ facebook users112 million + blogs
Checked onlineTalked to friends8 mins in the sales yard
10 sec delay exercise?

Web Strategy
6 mistakes +
The one page web strategy plan
Toby Jenkins, General Manager
@Toby_Jenkins
@Bluewire_Media
#bluewire
Activity: Write down your web strategy problem and pass it to your right.
Poor planning
Technology focus
Too much information
Not enough information
Enough information
Poor visual design
Human error
Purpose?
Who?
Customers
Problems?
Actions?
Case Study
www.BluewireMedia.com.au/workshop
Toby Jenkins - Bluewire Media
www.BluewireMedia.com.au
Toby.Jenkins@BluewireMedia.com.au
@Toby_Jenkins
BluewireMedia
BluewireMedia
LinkedIn.com/in/TobyJenkins
If you’d like me to speak your event, call Bluewire Media on
1300 258 394