Web Strategy

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Toby Jenkins "Web Strategy" presentation at the Bluewire Media workshop on 27th April 2010.

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  • 1 trillion+ URLs25.21 Billion public pages1.8 Billion people online400 million+ facebook users112 million + blogs
  • Checked onlineTalked to friends8 mins in the sales yard
  • 10 sec delay exercise?
  • Web Strategy

    1. 1. Web Strategy<br />6 mistakes + <br />The one page web strategy plan<br />Toby Jenkins, General Manager<br />
    2. 2. @Toby_Jenkins<br />@Bluewire_Media<br /> #bluewire<br />
    3. 3. Activity: Write down your web strategy problem and pass it to your right.<br />
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    6. 6.
    7. 7. Poor planning<br />
    8. 8. Technology focus<br />
    9. 9. Too much information<br />
    10. 10. Not enough information<br />
    11. 11. Enough information<br />
    12. 12. Poor visual design<br />
    13. 13. Human error<br />
    14. 14. Purpose?<br />
    15. 15. Who?<br />
    16. 16. Customers<br />
    17. 17. Problems?<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21. Actions?<br />
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    27. 27.
    28. 28. Case Study<br />
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    40. 40. www.BluewireMedia.com.au/workshop<br />
    41. 41. Toby Jenkins - Bluewire Media<br />www.BluewireMedia.com.au<br />Toby.Jenkins@BluewireMedia.com.au<br />@Toby_Jenkins<br />BluewireMedia<br />BluewireMedia<br />LinkedIn.com/in/TobyJenkins<br />If you’d like me to speak your event, call Bluewire Media on<br />1300 258 394<br />

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