Web Strategies for Events

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Bluewire Media General Manager Toby Jenkins goes through the web strategies available for event and conference organisers to help them plan, promote and execute events. Go to http://www.bluewiremedia.com.au/webstrategiesforevents to find out more.

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  • Who’d like to be in this pool right now? Perhaps sipping a cocktail and deciding whether you should have a second serving of those garlic prawns... Have you got that feeling? Got it? Good. Now. How many of you feel like this before your event is about to start? I know I don’t when we run our Bluewire Media events! And I certainly can’t promise to have you feeling like that at the end of this session, but I can promise to show you web tools that might help you in the planning, promotion and execution of your events!
  • But this is a bit more how we felt!
  • No people
  • No cash
  • Trying to figure out how to do the ticketing
  • How do I get our attendees to speak? Hate those awkward moments!!!
  • So this is the end game right? This is what we wanted too! Full house, time and time again.
  • In your events how do you use the web? Stay standing if you: Use your website to promote your event? Email marketing? Facebook? You tube? To receive registrations? To process payments? To manage the tasks involved in your event?
  • Free. Social Media monitoring tool? LINK on landing page!
  • We understand the web and picked the best bits from everyone else and put them together according to the one page web strategy Ebook – application of one page plan to events – make suggestions for how to use the plan eg: speaker interviews for YouTube.
  • First step: Set up event as a project in Basecamp ($24USD/mnth) Checklists Allows multiple users Delegate tasks Google docs
  • Eventbrite: Ticketing (inc early bird) Payment processing Registrations Email reminders discount tracking codes integrate with your website
  • Eventbrite: Ticketing (inc early bird) Payment processing Registrations Email reminders discount tracking codes integrate with your website
  • DMSCott – Tattoo example
  • Free. Social Media monitoring tool? LINK on landing page!
  • Content Social media Discussion Competitions
  • Adtech example Speakers Delegates Exhibitors Videos Articles Audios Testimonials/photos from previous events
  • Content Social media Discussion Competitions
  • WHAT STEPS did you do with last marketing effort to make it “sharable?” We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
  • Content Social media Discussion Competitions
  • Content Social media Discussion Competitions
  • Hash tags Videos Photos Speaker interviews Ask for tweeted questions
  • Send follow up email with survey monkey or request feedback on the #stream
  • So this is the end game right? This is what we wanted too! Full house, time and time again.
  • Web Strategies for Events

    1. 1. <ul><ul><li>Web strategies for events </li></ul></ul><ul><ul><li>@Toby_Jenkins </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> @Bluewire_Media </li></ul></ul>Toby Jenkins , General Manager
    2. 2. <ul><ul><li>How to improve your cash flow, fill a room and reduce your stress using the web </li></ul></ul>Toby Jenkins , General Manager
    3. 3. RELAX…?
    4. 11. Reinvent the wheel
    5. 12. Stand up PRIZE!
    6. 13. Plan
    7. 15. Today <ul><li>Plan </li></ul><ul><li>Promote </li></ul><ul><li>Execute </li></ul>
    8. 16. Eventbrite slide payment page on our website
    9. 18. Facebook Event page
    10. 19. Linked In Event page
    11. 20. Promote
    12. 21. Content
    13. 23. Group or Fan Page
    14. 24. Register
    15. 25. Photos
    16. 26. YouTube Interviews
    17. 27. Speaker RTs
    18. 28. Delegate tweets
    19. 29. Win
    20. 31. Event Blog
    21. 32. Partners + affiliates -Eventbrite highlight discount codes
    22. 33. Email to database
    23. 34. PRnewswire
    24. 35. Execute
    25. 39. Feedback
    26. 43. Toby Jenkins , General Manager Toby Jenkins - Bluewire Media www.BluewireMedia.com.au [email_address] @Toby_Jenkins BluewireMedia BluewireMedia LinkedIn.com/in/TobyJenkins Resources link: www.bluewiremedia.com.au/pco2010

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