Email
Like
Liked ×
Save
Private Content
Embed
Loading embed code…
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.
Loading

+ Follow

Web Strategies for Events

by Bluewire Media

381 views

Bluewire Media General Manager Toby Jenkins goes through the web strategies available for event and conference organisers to help them plan, promote and execute events. Go to ...

Bluewire Media General Manager Toby Jenkins goes through the web strategies available for event and conference organisers to help them plan, promote and execute events. Go to http://www.bluewiremedia.com.au/webstrategiesforevents to find out more.

Accessibility

View text version

Categories

Business & Mgmt

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

File a copyright complaint

2 Embeds 15

http://www.bluewiremedia.com.au	12
http://marcbreidbach.posterous.com	3

Statistics

Likes: 0
Downloads: 8
Comments: 0
Embed Views: 15
Views on SlideShare: 366
Total Views: 381

Who’d like to be in this pool right now? Perhaps sipping a cocktail and deciding whether you should have a second serving of those garlic prawns... Have you got that feeling? Got it? Good. Now. How many of you feel like this before your event is about to start? I know I don’t when we run our Bluewire Media events! And I certainly can’t promise to have you feeling like that at the end of this session, but I can promise to show you web tools that might help you in the planning, promotion and execution of your events!
But this is a bit more how we felt!
No people
No cash
Trying to figure out how to do the ticketing
How do I get our attendees to speak? Hate those awkward moments!!!
So this is the end game right? This is what we wanted too! Full house, time and time again.
In your events how do you use the web? Stay standing if you: Use your website to promote your event? Email marketing? Facebook? You tube? To receive registrations? To process payments? To manage the tasks involved in your event?
Free. Social Media monitoring tool? LINK on landing page!
We understand the web and picked the best bits from everyone else and put them together according to the one page web strategy Ebook – application of one page plan to events – make suggestions for how to use the plan eg: speaker interviews for YouTube.
First step: Set up event as a project in Basecamp ($24USD/mnth) Checklists Allows multiple users Delegate tasks Google docs
Eventbrite: Ticketing (inc early bird) Payment processing Registrations Email reminders discount tracking codes integrate with your website
Eventbrite: Ticketing (inc early bird) Payment processing Registrations Email reminders discount tracking codes integrate with your website
DMSCott – Tattoo example
Free. Social Media monitoring tool? LINK on landing page!
Content Social media Discussion Competitions
Adtech example Speakers Delegates Exhibitors Videos Articles Audios Testimonials/photos from previous events
Content Social media Discussion Competitions
WHAT STEPS did you do with last marketing effort to make it “sharable?” We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
Content Social media Discussion Competitions
Content Social media Discussion Competitions
Hash tags Videos Photos Speaker interviews Ask for tweeted questions
Send follow up email with survey monkey or request feedback on the #stream
So this is the end game right? This is what we wanted too! Full house, time and time again.

Web Strategies for Events Presentation Transcript

- Web Strategy for Events
Toby Jenkins , General Manager
RELAX…
Reinvent the wheel
Stand up PRIZE!
Plan
Today
- Plan
- Promote
- Execute
Eventbrite slide payment page on our website
Facebook Event page
Linked In Event page
Promote
Content
Group or Fan Page
Register
Photos
YouTube Interviews
Speaker RTs
Delegate tweets
Win
Event Blog
Partners + affiliates -Eventbrite highlight discount codes
Email to database
PRnewswire
Execute
Feedback
Toby Jenkins , General Manager Toby Jenkins - Bluewire Media www.BluewireMedia.com.au [email_address] @Toby_Jenkins BluewireMedia BluewireMedia LinkedIn.com/in/TobyJenkins Resources link: www.bluewiremedia.com.au/webstrategiesforevents