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Web Marketing That Works - AIM Hot Topic
 

Web Marketing That Works - AIM Hot Topic

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Adam Franklin gave this presentation on 19th Nov at AIM in Sydney for their Hot Topic event.

Adam Franklin gave this presentation on 19th Nov at AIM in Sydney for their Hot Topic event.

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    Web Marketing That Works - AIM Hot Topic Web Marketing That Works - AIM Hot Topic Presentation Transcript

    • Web Marketing That Works Adam Franklin, Marketing Manager
    • Blogging @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • Show of hands
    • @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • 33% CTR @Franklin_Adam
    • 40% OR 25% CTR @Franklin_Adam
    • Tailored 1 call to action Personal @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • Best performing emails - text only! @Franklin_Adam
    • 28-35% open rate $7,000 sales @Franklin_Adam
    •   Dear  Rich
    • Email marketing • Battle of the Subject Lines and From Names @Franklin_Adam
    • • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
    • • Adam Franklin & Toby Jenkins vs Bluewire Media 10% 6% 31% @Franklin_Adam
    • • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
    • • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) 34% @Franklin_Adam
    • • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
    • • [Bluewire News] vs [BLUEWIRE NEWS] 13% @Franklin_Adam
    • [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
    • [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass 27% @Franklin_Adam
    • • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
    • • [FREE E-BOOK] vs [E-BOOK] 7% (10% higher open rate) @Franklin_Adam
    • @Franklin_Adam
    • @Franklin_Adam
    • www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney @Franklin_Adam
    • www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney @Franklin_Adam
    • http://www.socialmediaonlineacademy.com/
    • “Train  hard,  win  easy” Sean  Bowes 43
    • ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If  you’d  like  a  hand  with  your  social  media,  please   get  in  touch! 1300 258 394 www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney