Web Marketing That Works AIM Canberra

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Adam Franklin gave this breakfast presentation at AIM Canberra on June 10th 2014.

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Web Marketing That Works AIM Canberra

  1. 1. Insider Tips for Web Marketing That Works Adam Franklin, Marketing Manager
  2. 2. 2
  3. 3. 3 Who’s  next? You?
  4. 4. Blogging @Franklin_Adam
  5. 5. @Franklin_Adam
  6. 6. @Franklin_Adam
  7. 7. @Franklin_Adam
  8. 8. @Franklin_Adam
  9. 9. @Franklin_Adam
  10. 10. @Franklin_Adam
  11. 11. @Franklin_Adam
  12. 12. @Franklin_Adam
  13. 13. @Franklin_Adam
  14. 14. @Franklin_Adam
  15. 15. @Franklin_Adam
  16. 16. 33% CTR @Franklin_Adam
  17. 17. 40% OR 25% CTR @Franklin_Adam
  18. 18. Tailored 1 call to action Personal @Franklin_Adam
  19. 19. @Franklin_Adam
  20. 20. @Franklin_Adam
  21. 21. @Franklin_Adam
  22. 22. Best performing emails - text only! @Franklin_Adam
  23. 23. 28-35% open rate $7,000 sales @Franklin_Adam
  24. 24. Email marketing • Battle of the Subject Lines and From Names @Franklin_Adam
  25. 25. • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
  26. 26. 10% 6% 31% • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
  27. 27. • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
  28. 28. 34% • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
  29. 29. • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
  30. 30. 13% • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
  31. 31. [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
  32. 32. 27% [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
  33. 33. • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
  34. 34. 7% (10% higher open rate) • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
  35. 35. 40
  36. 36. @Franklin_Adam www.bluewiremedia.com.au/speaking/aim14brisbane
  37. 37. 43 “Train  hard,  win  easy” Sean  Bowes
  38. 38. @Franklin_Adam www.bluewiremedia.com.au/speaking/aim14canberra
  39. 39. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam CONNECT www.bluewiremedia.com.au/speaking/aim14canberra

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