Web Marketing Health Check Template v3.2
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Web Marketing Health Check Template v3.2

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This is the exact Web Marketing Health Check document we use with our private clients - fully editable and easy to use.

This is the exact Web Marketing Health Check document we use with our private clients - fully editable and easy to use.

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Web Marketing Health Check Template v3.2 Document Transcript

  • 1. Web Marketing Health Check Template Marketing Grader To get your marketing grade out of 100, plus a detailed report:  Go to www.marketinggrader.com  Enter your domain name (also include your email address if you want the tips)  Click Grade Me Review your report: Free Download at http://www.bluewiremedia.com.au/web-marketing-health-check-template Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE) @Bluewire_Media  2014 by Bluewire Media v3.2 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to post this on your blog or email, tweet & share it with whomever.
  • 2. What happens when you Google your company? Search your company and take a screen shot to paste over this example. Free Download at http://www.bluewiremedia.com.au/web-marketing-health-check-template Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE) @Bluewire_Media  2014 by Bluewire Media v3.2 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to post this on your blog or email, tweet & share it with whomever.
  • 3. Content Marketing Sales Funnel How are you nurturing your visitors to trust you? Tick off the parts of the funnel you’re using to nurture your website visitors. Free Download at http://www.bluewiremedia.com.au/web-marketing-health-check-template  2014 by Bluewire Media v3.2 Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE) @Bluewire_Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to post this on your blog or email, tweet & share it with whomever.
  • 4. Home page text analysis www.wordle.net This word cloud image displays how search engines like Google interpret the content of your home page, by showing which words and phrases are most prominent. This indicates the words for which search engines most likely will rank you highly. Copy your text into Wordle.net and replace this example image. Free Download at http://www.bluewiremedia.com.au/web-marketing-health-check-template Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE) @Bluewire_Media  2014 by Bluewire Media v3.2 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to post this on your blog or email, tweet & share it with whomever.
  • 5. Red/Blue test This test compares ‘Me’ copy versus ‘You’ copy. (Based on the book Reality Marketing Revolution)  ‘Me’ copy includes words like me, I, we, us, our.  ‘You’ copy includes words like you, your etc. Ideally, you should have more blue than red words, as what a potential customer/client really wants to know is ‘What’s in it for me?’. Analyse the text on your web pages and replace this example of Bluewire Media’s home page A Web Marketing System for Remarkable Companies Do you want to attract leads from your content & inbound marketing, so you can finally kick your painfully expensive advertising addiction? Join thousands of successful marketers who use the Web Strategy Planning Template. It’s an instant download & free! Web Strategy Planning Template. Inbound marketing and content marketing delivers more leads and builds a sustainable asset, so that you can own your market niche.  Get Bluewire’s proven web marketing system embedded in your business – you get the IP, systems and training.  For the price of one full-time resource, build an inbound marketing asset that will consistently attract leads, clients and revenue.  We help you train and recruit your in-house team, or you can outsource it to us and we’ll do it for you. Inbound marketing. Content marketing. More than web design! “Over 87% of business purchase decisions start on the web!” Verne Harnish - Fortune’s Top 10 Minds in Business & Gazelles CEO. For the price of one or two full-time resources, Bluewire Media will help you implement your Inbound Marketing Flight Plan so that you can attract more leads, more customers and more revenue. Clients nearly always want to enhance their online reputation, attract staff or develop inhouse skills. You’ll be taken on the inbound marketing journey through web strategy, web marketing, website design, social media, in-house training and client success programs. Would you like more inbound leads? Last year, Bluewire attracted over 5,500 unique inbound leads - the most of Hubspot's international partners. You can apply the same web marketing system too. Simply download our tools to begin your inbound journey! ‘Me’ = 7 Free Download at http://www.bluewiremedia.com.au/web-marketing-health-check-template Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE) @Bluewire_Media ‘You’ = 17  2014 by Bluewire Media v3.2 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to post this on your blog or email, tweet & share it with whomever.