Toby Jenkins & Adam Franklin - Creating Your Web Strategy System

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Toby Jenkins & Adam Franklin from Bluewire Media, kick off the Web Strategy Summit 2012 in Brisbane Australia, with a presentation on how to ultimately create your own web strategy system.

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  • Stand. Pause. 4Fs.
  • 1st office. Crows. Where are you from? Ashgrove. Goals: freedom & lifestyle. MikeO work for myself. work 24 hours for themselves to avoid working 1 hour for someone else. GOOD NEWS. Now is best time to me marketing your business. BEST TIME to market WEB TOOLS (free) 1-2-3 warm the brain up. Scientifically proven to make you smarter, so know you’re smarter now than when you walked in!
  • Amazon, Instagram or Netflix??
  • Save your questions…. ROI? Social media is about relationships What’s the ROI of answering your phone, replying to emails or saying Hi to someone, sending flowers, - Over time you’ll win business thanks for relationships you’ve nurtured on social media. Finding the time? -- iPhone – utilise dead time (at an airport, waiting for a meeting) -- hire a journalist -- hire a GenY – it’s second nature, not work!
  • Like having a personal trainer for a marathon. You can give it a go by yourself (4:03) Sean can get a training program Sean can train you (3:34) Sean can train with you (you rise to the level of those around you)
  • Not SOCIAL bc POPULAR It’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.
  • This is the stuff I love. Email me, tweet me, always happy to help & chat!
  • Draw a winner...!
  • Toby Jenkins & Adam Franklin - Creating Your Web Strategy System

    1. 1. 1
    2. 2. 9AM: Welcome AddressCreating your Web Strategy System Adam Franklin, Toby Jenkins Marketing Manager CEO
    3. 3. Movember
    4. 4. You? Who’s next? 4
    5. 5. Universe 5
    6. 6. 75% information 23% compare 2% ready to take actionNurture with content 6
    7. 7. No risk offers 7
    8. 8. Call to action 8
    9. 9. Low risk offer 9
    10. 10. Track 10
    11. 11. Drill down 11
    12. 12. What’s converting? 12
    13. 13. Lead nurturing 13
    14. 14. Comparison (23%) 14
    15. 15. Calls to action 15
    16. 16. Take action (2%) 16
    17. 17. “Train hard, win easy” Sean Bowes 18
    18. 18. Thank you. Adam.Franklin@BluewireMedia.com.au @Franklin_Adam1300 258 394 Connect
    19. 19. www.bluewiremedia.com.au/se

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