The Truth About Social Media for Health Awareness 2013
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The Truth About Social Media for Health Awareness 2013

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Adam Franklin gave this social media keynote at the National Hepatitis Health Promotion Conference in Sydney on 15th Nov, 2013. ...

Adam Franklin gave this social media keynote at the National Hepatitis Health Promotion Conference in Sydney on 15th Nov, 2013.

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  • 1. #NHHPC13 The Truth About Social Media for Health Awareness • • • • • Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Social Media Strategy for Health Awareness Q&A Adam Franklin, Marketing Manager Wednesday, 13 November 13
  • 2. 2 Wednesday, 13 November 13
  • 3. 2 Wednesday, 13 November 13
  • 4. Wednesday, 13 November 13
  • 5. You? Who’s  next? Wednesday, 13 November 13 4
  • 6. #NHHPC13 5 Wednesday, 13 November 13
  • 7.                                                                                                        @Franklin_Adam            @Bluewire_Media Tweet  TTweet  Tweet   weet!   Wednesday, 13 November 13
  • 8. #NHHPC13 Show of hands show of hands? Wednesday, 13 November 13
  • 9. #NHHPC13 Wednesday, 13 November 13
  • 10. #NHHPC13 Weiner-­‐gate Wednesday, 13 November 13
  • 11. #NHHPC13 Tools Wednesday, 13 November 13
  • 12. Don’t  have  7me? No time? Wednesday, 13 November 13
  • 13. #NHHPC13 Wednesday, 13 November 13
  • 14. #NHHPC13 Monitor Wednesday, 13 November 13
  • 15. Relax… Wednesday, 13 November 13
  • 16. Just  like  real  life! Wednesday, 13 November 13
  • 17. Twi:er Wednesday, 13 November 13
  • 18. Wednesday, 13 November 13
  • 19. #NHHPC13 1  referral  in  24  hours Wednesday, 13 November 13
  • 20. Wednesday, 13 November 13
  • 21. Wednesday, 13 November 13
  • 22. 1. Facebook  comments   2  referrals  in  10  minutes Wednesday, 13 November 13
  • 23. 1. Facebook  comments   8  referrals  in  1  day Wednesday, 13 November 13
  • 24. 1. Facebook  comments   Facebook Wednesday, 13 November 13
  • 25. #NHHPC13 INVEST Wednesday, 13 November 13
  • 26. Blogging Wednesday, 13 November 13
  • 27. #NHHPC13 Blogging  A:racts  More  Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 13 November 13
  • 28. Remarkable  content Wednesday, 13 November 13 26
  • 29. Done  the   work Wednesday, 13 November 13
  • 30. $1  spent $41  return Email  MarkeKng Wednesday, 13 November 13
  • 31.   Email  is  best.  Remember  1995? Wednesday, 13 November 13
  • 32.   #NHHPC13 Darren  Rowse  aka  @ProBlogger Wednesday, 13 November 13
  • 33.   Dear  Rich Wednesday, 13 November 13
  • 34. Wednesday, 13 November 13
  • 35. Wednesday, 13 November 13
  • 36. #NHHPC13 Will  It  Blend? Cost?  $50 Views:  10,656,840 Total  Video  Views:    192,351,121         700% Results? Wednesday, 13 November 13  
  • 37. #NHHPC13 1.  Set  up  pages       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 38. #NHHPC13 1.  Set  up  pages       2.  Secure  your  URL       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 39. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 40. #NHHPC13 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 41. #NHHPC13 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen 5.  Join  in Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 42. #NHHPC13 Social  Strategy  -­‐  Intermediate Wednesday, 13 November 13
  • 43. #NHHPC13 75% information 23% compare 2% ready to buy Nurture  with  love Wednesday, 13 November 13 40
  • 44. #NHHPC13 Universe Wednesday, 13 November 13 41
  • 45. #NHHPC13 Web  Strategy  System Wednesday, 13 November 13 42
  • 46. Measure  &  Improve Wednesday, 13 November 13 43
  • 47. #NHHPC13 What  would  you  do? Wednesday, 13 November 13
  • 48. #NHHPC13 What  would  you  do? Wednesday, 13 November 13
  • 49. #NHHPC13 Wednesday, 13 November 13
  • 50. #NHHPC13 Wednesday, 13 November 13
  • 51. #NHHPC13 Wednesday, 13 November 13
  • 52. #NHHPC13 48 Wednesday, 13 November 13
  • 53.         Wednesday, 13 November 13    
  • 54.         Wednesday, 13 November 13    
  • 55. #NHHPC13 Wednesday, 13 November 13
  • 56.         Wednesday, 13 November 13    
  • 57. #NHHPC13         Wednesday, 13 November 13    
  • 58. #NHHPC13 Up  55% Up  107%  (@replies) Sales Wednesday, 13 November 13
  • 59. Wednesday, 13 November 13
  • 60. “Train  hard,  win  easy” Sean  Bowes 55 Wednesday, 13 November 13
  • 61. #NHHPC13 Wednesday, 13 November 13
  • 62. #NHHPC13 SocialMediaOnlineAcademy.com Wednesday, 13 November 13
  • 63. #NHHPC13 www.bluewiremedia.com.au/speaking/NHHPC13 Wednesday, 13 November 13
  • 64. #NHHPC13 Thank  you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If  you’d  like  a  hand  with  your  social  media,  please   get  in  touch! 1300 258 394 www.bluewiremedia.com.au/speaking/NHHPC13 Wednesday, 13 November 13