#NHHPC13

The Truth About
Social Media for Health
Awareness
•
•
•
•
•

Is it a Fad?
Your worst fears
Twitter, Facebook, Bl...
2
Wednesday, 13 November 13
2
Wednesday, 13 November 13
Wednesday, 13 November 13
You?
Who’s	
  next?
Wednesday, 13 November 13

4
#NHHPC13

5
Wednesday, 13 November 13
 

	
  

	
  

	
  	
  	
  	
  	
  

	
  	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
#NHHPC13

Show of hands

show of hands?

Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

Weiner-­‐gate
Wednesday, 13 November 13
#NHHPC13

Tools
Wednesday, 13 November 13
Don’t	
  have	
  7me?

No time?
Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

Monitor
Wednesday, 13 November 13
Relax…

Wednesday, 13 November 13
Just	
  like	
  real	
  life!
Wednesday, 13 November 13
Twi:er
Wednesday, 13 November 13
Wednesday, 13 November 13
#NHHPC13

1	
  referral	
  in	
  24	
  hours
Wednesday, 13 November 13
Wednesday, 13 November 13
Wednesday, 13 November 13
1. Facebook	
  comments	
  
2	
  referrals	
  in	
  10	
  minutes

Wednesday, 13 November 13
1. Facebook	
  comments	
  
8	
  referrals	
  in	
  1	
  day

Wednesday, 13 November 13
1. Facebook	
  comments	
  
Facebook

Wednesday, 13 November 13
#NHHPC13

INVEST
Wednesday, 13 November 13
Blogging
Wednesday, 13 November 13
#NHHPC13

Blogging	
  A:racts	
  More	
  Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Wednesday...
Remarkable	
  content
Wednesday, 13 November 13

26
Done	
  the	
  
work

Wednesday, 13 November 13
$1	
  spent
$41	
  return

Email	
  MarkeKng
Wednesday, 13 November 13
 

Email	
  is	
  best.	
  Remember	
  1995?
Wednesday, 13 November 13
 

#NHHPC13

Darren	
  Rowse	
  aka	
  @ProBlogger
Wednesday, 13 November 13
 

Dear	
  Rich
Wednesday, 13 November 13
Wednesday, 13 November 13
Wednesday, 13 November 13
#NHHPC13

Will	
  It	
  Blend?
Cost?	
  $50
Views:	
  10,656,840
Total	
  Video	
  Views:	
  	
  192,351,121

	
  	
   	
 ...
#NHHPC13

1.	
  Set	
  up	
  pages	
  	
  	
  

Social	
  Strategy	
  -­‐	
  Beginner
Wednesday, 13 November 13
#NHHPC13

1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  

Social	
  Strategy	
  -­‐	
  Begin...
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sh...
#NHHPC13

1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  en...
#NHHPC13

1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  en...
#NHHPC13

Social	
  Strategy	
  -­‐	
  Intermediate
Wednesday, 13 November 13
#NHHPC13

75% information
23% compare
2% ready to buy
Nurture	
  with	
  love
Wednesday, 13 November 13

40
#NHHPC13

Universe
Wednesday, 13 November 13

41
#NHHPC13

Web	
  Strategy	
  System
Wednesday, 13 November 13

42
Measure	
  &	
  Improve
Wednesday, 13 November 13

43
#NHHPC13

What	
  would	
  you	
  do?
Wednesday, 13 November 13
#NHHPC13

What	
  would	
  you	
  do?
Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

48
Wednesday, 13 November 13
  	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
  	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
#NHHPC13

Wednesday, 13 November 13
  	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
#NHHPC13

	
   	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
#NHHPC13

Up	
  55%
Up	
  107%	
  (@replies)
Sales
Wednesday, 13 November 13
Wednesday, 13 November 13
“Train	
  hard,
	
  win	
  easy”
Sean	
  Bowes

55

Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

SocialMediaOnlineAcademy.com
Wednesday, 13 November 13
#NHHPC13

www.bluewiremedia.com.au/speaking/NHHPC13
Wednesday, 13 November 13
#NHHPC13

Thank	
  you.

!

Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam

If	
  you’d	
  like	
  a	
  hand	
  with	
 ...
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The Truth About Social Media for Health Awareness 2013

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Adam Franklin gave this social media keynote at the National Hepatitis Health Promotion Conference in Sydney on 15th Nov, 2013.

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The Truth About Social Media for Health Awareness 2013

  1. 1. #NHHPC13 The Truth About Social Media for Health Awareness • • • • • Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Social Media Strategy for Health Awareness Q&A Adam Franklin, Marketing Manager Wednesday, 13 November 13
  2. 2. 2 Wednesday, 13 November 13
  3. 3. 2 Wednesday, 13 November 13
  4. 4. Wednesday, 13 November 13
  5. 5. You? Who’s  next? Wednesday, 13 November 13 4
  6. 6. #NHHPC13 5 Wednesday, 13 November 13
  7. 7.                                                                                                        @Franklin_Adam            @Bluewire_Media Tweet  TTweet  Tweet   weet!   Wednesday, 13 November 13
  8. 8. #NHHPC13 Show of hands show of hands? Wednesday, 13 November 13
  9. 9. #NHHPC13 Wednesday, 13 November 13
  10. 10. #NHHPC13 Weiner-­‐gate Wednesday, 13 November 13
  11. 11. #NHHPC13 Tools Wednesday, 13 November 13
  12. 12. Don’t  have  7me? No time? Wednesday, 13 November 13
  13. 13. #NHHPC13 Wednesday, 13 November 13
  14. 14. #NHHPC13 Monitor Wednesday, 13 November 13
  15. 15. Relax… Wednesday, 13 November 13
  16. 16. Just  like  real  life! Wednesday, 13 November 13
  17. 17. Twi:er Wednesday, 13 November 13
  18. 18. Wednesday, 13 November 13
  19. 19. #NHHPC13 1  referral  in  24  hours Wednesday, 13 November 13
  20. 20. Wednesday, 13 November 13
  21. 21. Wednesday, 13 November 13
  22. 22. 1. Facebook  comments   2  referrals  in  10  minutes Wednesday, 13 November 13
  23. 23. 1. Facebook  comments   8  referrals  in  1  day Wednesday, 13 November 13
  24. 24. 1. Facebook  comments   Facebook Wednesday, 13 November 13
  25. 25. #NHHPC13 INVEST Wednesday, 13 November 13
  26. 26. Blogging Wednesday, 13 November 13
  27. 27. #NHHPC13 Blogging  A:racts  More  Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 13 November 13
  28. 28. Remarkable  content Wednesday, 13 November 13 26
  29. 29. Done  the   work Wednesday, 13 November 13
  30. 30. $1  spent $41  return Email  MarkeKng Wednesday, 13 November 13
  31. 31.   Email  is  best.  Remember  1995? Wednesday, 13 November 13
  32. 32.   #NHHPC13 Darren  Rowse  aka  @ProBlogger Wednesday, 13 November 13
  33. 33.   Dear  Rich Wednesday, 13 November 13
  34. 34. Wednesday, 13 November 13
  35. 35. Wednesday, 13 November 13
  36. 36. #NHHPC13 Will  It  Blend? Cost?  $50 Views:  10,656,840 Total  Video  Views:    192,351,121         700% Results? Wednesday, 13 November 13  
  37. 37. #NHHPC13 1.  Set  up  pages       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  38. 38. #NHHPC13 1.  Set  up  pages       2.  Secure  your  URL       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  39. 39. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  40. 40. #NHHPC13 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  41. 41. #NHHPC13 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen 5.  Join  in Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  42. 42. #NHHPC13 Social  Strategy  -­‐  Intermediate Wednesday, 13 November 13
  43. 43. #NHHPC13 75% information 23% compare 2% ready to buy Nurture  with  love Wednesday, 13 November 13 40
  44. 44. #NHHPC13 Universe Wednesday, 13 November 13 41
  45. 45. #NHHPC13 Web  Strategy  System Wednesday, 13 November 13 42
  46. 46. Measure  &  Improve Wednesday, 13 November 13 43
  47. 47. #NHHPC13 What  would  you  do? Wednesday, 13 November 13
  48. 48. #NHHPC13 What  would  you  do? Wednesday, 13 November 13
  49. 49. #NHHPC13 Wednesday, 13 November 13
  50. 50. #NHHPC13 Wednesday, 13 November 13
  51. 51. #NHHPC13 Wednesday, 13 November 13
  52. 52. #NHHPC13 48 Wednesday, 13 November 13
  53. 53.         Wednesday, 13 November 13    
  54. 54.         Wednesday, 13 November 13    
  55. 55. #NHHPC13 Wednesday, 13 November 13
  56. 56.         Wednesday, 13 November 13    
  57. 57. #NHHPC13         Wednesday, 13 November 13    
  58. 58. #NHHPC13 Up  55% Up  107%  (@replies) Sales Wednesday, 13 November 13
  59. 59. Wednesday, 13 November 13
  60. 60. “Train  hard,  win  easy” Sean  Bowes 55 Wednesday, 13 November 13
  61. 61. #NHHPC13 Wednesday, 13 November 13
  62. 62. #NHHPC13 SocialMediaOnlineAcademy.com Wednesday, 13 November 13
  63. 63. #NHHPC13 www.bluewiremedia.com.au/speaking/NHHPC13 Wednesday, 13 November 13
  64. 64. #NHHPC13 Thank  you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If  you’d  like  a  hand  with  your  social  media,  please   get  in  touch! 1300 258 394 www.bluewiremedia.com.au/speaking/NHHPC13 Wednesday, 13 November 13
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