The Truth About Social Media for Health Awareness 2013

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Adam Franklin gave this social media keynote at the National Hepatitis Health Promotion Conference in Sydney on 15th Nov, 2013. …

Adam Franklin gave this social media keynote at the National Hepatitis Health Promotion Conference in Sydney on 15th Nov, 2013.

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  • 1. #NHHPC13 The Truth About Social Media for Health Awareness • • • • • Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Social Media Strategy for Health Awareness Q&A Adam Franklin, Marketing Manager Wednesday, 13 November 13
  • 2. 2 Wednesday, 13 November 13
  • 3. 2 Wednesday, 13 November 13
  • 4. Wednesday, 13 November 13
  • 5. You? Who’s  next? Wednesday, 13 November 13 4
  • 6. #NHHPC13 5 Wednesday, 13 November 13
  • 7.                                                                                                        @Franklin_Adam            @Bluewire_Media Tweet  TTweet  Tweet   weet!   Wednesday, 13 November 13
  • 8. #NHHPC13 Show of hands show of hands? Wednesday, 13 November 13
  • 9. #NHHPC13 Wednesday, 13 November 13
  • 10. #NHHPC13 Weiner-­‐gate Wednesday, 13 November 13
  • 11. #NHHPC13 Tools Wednesday, 13 November 13
  • 12. Don’t  have  7me? No time? Wednesday, 13 November 13
  • 13. #NHHPC13 Wednesday, 13 November 13
  • 14. #NHHPC13 Monitor Wednesday, 13 November 13
  • 15. Relax… Wednesday, 13 November 13
  • 16. Just  like  real  life! Wednesday, 13 November 13
  • 17. Twi:er Wednesday, 13 November 13
  • 18. Wednesday, 13 November 13
  • 19. #NHHPC13 1  referral  in  24  hours Wednesday, 13 November 13
  • 20. Wednesday, 13 November 13
  • 21. Wednesday, 13 November 13
  • 22. 1. Facebook  comments   2  referrals  in  10  minutes Wednesday, 13 November 13
  • 23. 1. Facebook  comments   8  referrals  in  1  day Wednesday, 13 November 13
  • 24. 1. Facebook  comments   Facebook Wednesday, 13 November 13
  • 25. #NHHPC13 INVEST Wednesday, 13 November 13
  • 26. Blogging Wednesday, 13 November 13
  • 27. #NHHPC13 Blogging  A:racts  More  Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 13 November 13
  • 28. Remarkable  content Wednesday, 13 November 13 26
  • 29. Done  the   work Wednesday, 13 November 13
  • 30. $1  spent $41  return Email  MarkeKng Wednesday, 13 November 13
  • 31.   Email  is  best.  Remember  1995? Wednesday, 13 November 13
  • 32.   #NHHPC13 Darren  Rowse  aka  @ProBlogger Wednesday, 13 November 13
  • 33.   Dear  Rich Wednesday, 13 November 13
  • 34. Wednesday, 13 November 13
  • 35. Wednesday, 13 November 13
  • 36. #NHHPC13 Will  It  Blend? Cost?  $50 Views:  10,656,840 Total  Video  Views:    192,351,121         700% Results? Wednesday, 13 November 13  
  • 37. #NHHPC13 1.  Set  up  pages       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 38. #NHHPC13 1.  Set  up  pages       2.  Secure  your  URL       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 39. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 40. #NHHPC13 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 41. #NHHPC13 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen 5.  Join  in Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 42. #NHHPC13 Social  Strategy  -­‐  Intermediate Wednesday, 13 November 13
  • 43. #NHHPC13 75% information 23% compare 2% ready to buy Nurture  with  love Wednesday, 13 November 13 40
  • 44. #NHHPC13 Universe Wednesday, 13 November 13 41
  • 45. #NHHPC13 Web  Strategy  System Wednesday, 13 November 13 42
  • 46. Measure  &  Improve Wednesday, 13 November 13 43
  • 47. #NHHPC13 What  would  you  do? Wednesday, 13 November 13
  • 48. #NHHPC13 What  would  you  do? Wednesday, 13 November 13
  • 49. #NHHPC13 Wednesday, 13 November 13
  • 50. #NHHPC13 Wednesday, 13 November 13
  • 51. #NHHPC13 Wednesday, 13 November 13
  • 52. #NHHPC13 48 Wednesday, 13 November 13
  • 53.         Wednesday, 13 November 13    
  • 54.         Wednesday, 13 November 13    
  • 55. #NHHPC13 Wednesday, 13 November 13
  • 56.         Wednesday, 13 November 13    
  • 57. #NHHPC13         Wednesday, 13 November 13    
  • 58. #NHHPC13 Up  55% Up  107%  (@replies) Sales Wednesday, 13 November 13
  • 59. Wednesday, 13 November 13
  • 60. “Train  hard,  win  easy” Sean  Bowes 55 Wednesday, 13 November 13
  • 61. #NHHPC13 Wednesday, 13 November 13
  • 62. #NHHPC13 SocialMediaOnlineAcademy.com Wednesday, 13 November 13
  • 63. #NHHPC13 www.bluewiremedia.com.au/speaking/NHHPC13 Wednesday, 13 November 13
  • 64. #NHHPC13 Thank  you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If  you’d  like  a  hand  with  your  social  media,  please   get  in  touch! 1300 258 394 www.bluewiremedia.com.au/speaking/NHHPC13 Wednesday, 13 November 13