The Truth About Social Media for Funerals - Ashton Symposium

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Adam Franklin delivered this keynote at the Ashton Funeral Symposium on Thurs 14th Nov 2013 at the Gold Coast.

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The Truth About Social Media for Funerals - Ashton Symposium

  1. 1. The Truth About Social Media for Funerals • • • • • Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Social Media Strategy for Funeral Industry Q&A Adam Franklin, Marketing Manager Wednesday, 13 November 13
  2. 2. 2 Wednesday, 13 November 13
  3. 3. 2 Wednesday, 13 November 13
  4. 4. Wednesday, 13 November 13
  5. 5. You? Who’s  next? Wednesday, 13 November 13 4
  6. 6. 5 Wednesday, 13 November 13
  7. 7.                                                                                                        @Franklin_Adam            @Bluewire_Media Tweet  TTweet  Tweet   weet!   Wednesday, 13 November 13
  8. 8. Show of hands show of hands? Wednesday, 13 November 13
  9. 9. Wednesday, 13 November 13
  10. 10. Weiner-­‐gate Wednesday, 13 November 13
  11. 11. Tools Wednesday, 13 November 13
  12. 12. Don’t  have  7me? No time? Wednesday, 13 November 13
  13. 13. Wednesday, 13 November 13
  14. 14. Monitor Wednesday, 13 November 13
  15. 15. Relax… Wednesday, 13 November 13
  16. 16. Just  like  real  life! Wednesday, 13 November 13
  17. 17. Twi:er Wednesday, 13 November 13
  18. 18. Wednesday, 13 November 13
  19. 19. 1  referral  in  24  hours Wednesday, 13 November 13
  20. 20. Wednesday, 13 November 13
  21. 21. Wednesday, 13 November 13
  22. 22. 1. Facebook  comments   2  referrals  in  10  minutes Wednesday, 13 November 13
  23. 23. 1. Facebook  comments   8  referrals  in  1  day Wednesday, 13 November 13
  24. 24. 1. Facebook  comments   Facebook Wednesday, 13 November 13
  25. 25. INVEST Wednesday, 13 November 13
  26. 26. Blogging Wednesday, 13 November 13
  27. 27. Blogging  A:racts  More  Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 13 November 13
  28. 28. Remarkable  content Wednesday, 13 November 13 26
  29. 29. Done  the   work Wednesday, 13 November 13
  30. 30. $1  spent $41  return Email  MarkeKng Wednesday, 13 November 13
  31. 31.   Email  is  best.  Remember  1995? Wednesday, 13 November 13
  32. 32.   Darren  Rowse  aka  @ProBlogger Wednesday, 13 November 13
  33. 33.   Dear  Rich Wednesday, 13 November 13
  34. 34. Wednesday, 13 November 13
  35. 35. Wednesday, 13 November 13
  36. 36. Will  It  Blend? Cost?  $50 Views:  10,656,840 Total  Video  Views:    192,351,121         700% Results? Wednesday, 13 November 13  
  37. 37. 1.  Set  up  pages       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  38. 38. 1.  Set  up  pages       2.  Secure  your  URL       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  39. 39. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  40. 40. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  41. 41. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen 5.  Join  in Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  42. 42. Social  Strategy  -­‐  Intermediate Wednesday, 13 November 13
  43. 43. 75% information 23% compare 2% ready to buy Nurture  with  love Wednesday, 13 November 13 40
  44. 44. Universe Wednesday, 13 November 13 41
  45. 45. Web  Strategy  System Wednesday, 13 November 13 42
  46. 46. Measure  &  Improve Wednesday, 13 November 13 43
  47. 47. What  would  you  do? Wednesday, 13 November 13
  48. 48. What  would  you  do? Wednesday, 13 November 13
  49. 49. Wednesday, 13 November 13
  50. 50. Wednesday, 13 November 13
  51. 51. Wednesday, 13 November 13
  52. 52. 48 Wednesday, 13 November 13
  53. 53.         Wednesday, 13 November 13    
  54. 54.         Wednesday, 13 November 13    
  55. 55. Wednesday, 13 November 13
  56. 56.         Wednesday, 13 November 13    
  57. 57.         Wednesday, 13 November 13    
  58. 58. Up  55% Up  107%  (@replies) Sales Wednesday, 13 November 13
  59. 59. Wednesday, 13 November 13
  60. 60. “Train  hard,  win  easy” Sean  Bowes 55 Wednesday, 13 November 13
  61. 61. Wednesday, 13 November 13
  62. 62. SocialMediaOnlineAcademy.com Wednesday, 13 November 13
  63. 63. www.bluewiremedia.com.au/speaking/ashton Wednesday, 13 November 13
  64. 64. Thank  you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If  you’d  like  a  hand  with  your  social  media,  please   get  in  touch! 1300 258 394 www.bluewiremedia.com.au/speaking/ashton Wednesday, 13 November 13

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