0
The Truth About
Social Media for Funerals
•
•
•
•
•

Is it a Fad?
Your worst fears
Twitter, Facebook, Blogs, Email & YouTu...
2
Wednesday, 13 November 13
2
Wednesday, 13 November 13
Wednesday, 13 November 13
You?
Who’s	
  next?
Wednesday, 13 November 13

4
5
Wednesday, 13 November 13
 

	
  

	
  

	
  	
  	
  	
  	
  

	
  	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
Show of hands

show of hands?

Wednesday, 13 November 13
Wednesday, 13 November 13
Weiner-­‐gate
Wednesday, 13 November 13
Tools
Wednesday, 13 November 13
Don’t	
  have	
  7me?

No time?
Wednesday, 13 November 13
Wednesday, 13 November 13
Monitor
Wednesday, 13 November 13
Relax…

Wednesday, 13 November 13
Just	
  like	
  real	
  life!
Wednesday, 13 November 13
Twi:er
Wednesday, 13 November 13
Wednesday, 13 November 13
1	
  referral	
  in	
  24	
  hours
Wednesday, 13 November 13
Wednesday, 13 November 13
Wednesday, 13 November 13
1. Facebook	
  comments	
  
2	
  referrals	
  in	
  10	
  minutes

Wednesday, 13 November 13
1. Facebook	
  comments	
  
8	
  referrals	
  in	
  1	
  day

Wednesday, 13 November 13
1. Facebook	
  comments	
  
Facebook

Wednesday, 13 November 13
INVEST
Wednesday, 13 November 13
Blogging
Wednesday, 13 November 13
Blogging	
  A:racts	
  More	
  Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Wednesday, 13 Novem...
Remarkable	
  content
Wednesday, 13 November 13

26
Done	
  the	
  
work

Wednesday, 13 November 13
$1	
  spent
$41	
  return

Email	
  MarkeKng
Wednesday, 13 November 13
 

Email	
  is	
  best.	
  Remember	
  1995?
Wednesday, 13 November 13
 

Darren	
  Rowse	
  aka	
  @ProBlogger
Wednesday, 13 November 13
 

Dear	
  Rich
Wednesday, 13 November 13
Wednesday, 13 November 13
Wednesday, 13 November 13
Will	
  It	
  Blend?
Cost?	
  $50
Views:	
  10,656,840
Total	
  Video	
  Views:	
  	
  192,351,121

	
  	
   	
   	
   700...
1.	
  Set	
  up	
  pages	
  	
  	
  

Social	
  Strategy	
  -­‐	
  Beginner
Wednesday, 13 November 13
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  

Social	
  Strategy	
  -­‐	
  Beginner
Wednes...
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sh...
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sh...
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sh...
Social	
  Strategy	
  -­‐	
  Intermediate
Wednesday, 13 November 13
75% information
23% compare
2% ready to buy
Nurture	
  with	
  love
Wednesday, 13 November 13

40
Universe
Wednesday, 13 November 13

41
Web	
  Strategy	
  System
Wednesday, 13 November 13

42
Measure	
  &	
  Improve
Wednesday, 13 November 13

43
What	
  would	
  you	
  do?
Wednesday, 13 November 13
What	
  would	
  you	
  do?
Wednesday, 13 November 13
Wednesday, 13 November 13
Wednesday, 13 November 13
Wednesday, 13 November 13
48
Wednesday, 13 November 13
  	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
  	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
Wednesday, 13 November 13
  	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
  	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
Up	
  55%
Up	
  107%	
  (@replies)
Sales
Wednesday, 13 November 13
Wednesday, 13 November 13
“Train	
  hard,
	
  win	
  easy”
Sean	
  Bowes

55

Wednesday, 13 November 13
Wednesday, 13 November 13
SocialMediaOnlineAcademy.com
Wednesday, 13 November 13
www.bluewiremedia.com.au/speaking/ashton
Wednesday, 13 November 13
Thank	
  you.

!

Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam

If	
  you’d	
  like	
  a	
  hand	
  with	
  your	
  s...
Upcoming SlideShare
Loading in...5
×

The Truth About Social Media for Funerals - Ashton Symposium

3,666

Published on

Adam Franklin delivered this keynote at the Ashton Funeral Symposium on Thurs 14th Nov 2013 at the Gold Coast.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,666
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The Truth About Social Media for Funerals - Ashton Symposium"

  1. 1. The Truth About Social Media for Funerals • • • • • Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Social Media Strategy for Funeral Industry Q&A Adam Franklin, Marketing Manager Wednesday, 13 November 13
  2. 2. 2 Wednesday, 13 November 13
  3. 3. 2 Wednesday, 13 November 13
  4. 4. Wednesday, 13 November 13
  5. 5. You? Who’s  next? Wednesday, 13 November 13 4
  6. 6. 5 Wednesday, 13 November 13
  7. 7.                                                                                                        @Franklin_Adam            @Bluewire_Media Tweet  TTweet  Tweet   weet!   Wednesday, 13 November 13
  8. 8. Show of hands show of hands? Wednesday, 13 November 13
  9. 9. Wednesday, 13 November 13
  10. 10. Weiner-­‐gate Wednesday, 13 November 13
  11. 11. Tools Wednesday, 13 November 13
  12. 12. Don’t  have  7me? No time? Wednesday, 13 November 13
  13. 13. Wednesday, 13 November 13
  14. 14. Monitor Wednesday, 13 November 13
  15. 15. Relax… Wednesday, 13 November 13
  16. 16. Just  like  real  life! Wednesday, 13 November 13
  17. 17. Twi:er Wednesday, 13 November 13
  18. 18. Wednesday, 13 November 13
  19. 19. 1  referral  in  24  hours Wednesday, 13 November 13
  20. 20. Wednesday, 13 November 13
  21. 21. Wednesday, 13 November 13
  22. 22. 1. Facebook  comments   2  referrals  in  10  minutes Wednesday, 13 November 13
  23. 23. 1. Facebook  comments   8  referrals  in  1  day Wednesday, 13 November 13
  24. 24. 1. Facebook  comments   Facebook Wednesday, 13 November 13
  25. 25. INVEST Wednesday, 13 November 13
  26. 26. Blogging Wednesday, 13 November 13
  27. 27. Blogging  A:racts  More  Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 13 November 13
  28. 28. Remarkable  content Wednesday, 13 November 13 26
  29. 29. Done  the   work Wednesday, 13 November 13
  30. 30. $1  spent $41  return Email  MarkeKng Wednesday, 13 November 13
  31. 31.   Email  is  best.  Remember  1995? Wednesday, 13 November 13
  32. 32.   Darren  Rowse  aka  @ProBlogger Wednesday, 13 November 13
  33. 33.   Dear  Rich Wednesday, 13 November 13
  34. 34. Wednesday, 13 November 13
  35. 35. Wednesday, 13 November 13
  36. 36. Will  It  Blend? Cost?  $50 Views:  10,656,840 Total  Video  Views:    192,351,121         700% Results? Wednesday, 13 November 13  
  37. 37. 1.  Set  up  pages       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  38. 38. 1.  Set  up  pages       2.  Secure  your  URL       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  39. 39. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  40. 40. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  41. 41. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen 5.  Join  in Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  42. 42. Social  Strategy  -­‐  Intermediate Wednesday, 13 November 13
  43. 43. 75% information 23% compare 2% ready to buy Nurture  with  love Wednesday, 13 November 13 40
  44. 44. Universe Wednesday, 13 November 13 41
  45. 45. Web  Strategy  System Wednesday, 13 November 13 42
  46. 46. Measure  &  Improve Wednesday, 13 November 13 43
  47. 47. What  would  you  do? Wednesday, 13 November 13
  48. 48. What  would  you  do? Wednesday, 13 November 13
  49. 49. Wednesday, 13 November 13
  50. 50. Wednesday, 13 November 13
  51. 51. Wednesday, 13 November 13
  52. 52. 48 Wednesday, 13 November 13
  53. 53.         Wednesday, 13 November 13    
  54. 54.         Wednesday, 13 November 13    
  55. 55. Wednesday, 13 November 13
  56. 56.         Wednesday, 13 November 13    
  57. 57.         Wednesday, 13 November 13    
  58. 58. Up  55% Up  107%  (@replies) Sales Wednesday, 13 November 13
  59. 59. Wednesday, 13 November 13
  60. 60. “Train  hard,  win  easy” Sean  Bowes 55 Wednesday, 13 November 13
  61. 61. Wednesday, 13 November 13
  62. 62. SocialMediaOnlineAcademy.com Wednesday, 13 November 13
  63. 63. www.bluewiremedia.com.au/speaking/ashton Wednesday, 13 November 13
  64. 64. Thank  you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If  you’d  like  a  hand  with  your  social  media,  please   get  in  touch! 1300 258 394 www.bluewiremedia.com.au/speaking/ashton Wednesday, 13 November 13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×