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The Truth About Social Media for Funerals - Ashton Symposium

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Adam Franklin delivered this keynote at the Ashton Funeral Symposium on Thurs 14th Nov 2013 at the Gold Coast.

Adam Franklin delivered this keynote at the Ashton Funeral Symposium on Thurs 14th Nov 2013 at the Gold Coast.

Published in: Business, Technology

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  • 1. The Truth About Social Media for Funerals • • • • • Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Social Media Strategy for Funeral Industry Q&A Adam Franklin, Marketing Manager Wednesday, 13 November 13
  • 2. 2 Wednesday, 13 November 13
  • 3. 2 Wednesday, 13 November 13
  • 4. Wednesday, 13 November 13
  • 5. You? Who’s  next? Wednesday, 13 November 13 4
  • 6. 5 Wednesday, 13 November 13
  • 7.                                                                                                        @Franklin_Adam            @Bluewire_Media Tweet  TTweet  Tweet   weet!   Wednesday, 13 November 13
  • 8. Show of hands show of hands? Wednesday, 13 November 13
  • 9. Wednesday, 13 November 13
  • 10. Weiner-­‐gate Wednesday, 13 November 13
  • 11. Tools Wednesday, 13 November 13
  • 12. Don’t  have  7me? No time? Wednesday, 13 November 13
  • 13. Wednesday, 13 November 13
  • 14. Monitor Wednesday, 13 November 13
  • 15. Relax… Wednesday, 13 November 13
  • 16. Just  like  real  life! Wednesday, 13 November 13
  • 17. Twi:er Wednesday, 13 November 13
  • 18. Wednesday, 13 November 13
  • 19. 1  referral  in  24  hours Wednesday, 13 November 13
  • 20. Wednesday, 13 November 13
  • 21. Wednesday, 13 November 13
  • 22. 1. Facebook  comments   2  referrals  in  10  minutes Wednesday, 13 November 13
  • 23. 1. Facebook  comments   8  referrals  in  1  day Wednesday, 13 November 13
  • 24. 1. Facebook  comments   Facebook Wednesday, 13 November 13
  • 25. INVEST Wednesday, 13 November 13
  • 26. Blogging Wednesday, 13 November 13
  • 27. Blogging  A:racts  More  Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 13 November 13
  • 28. Remarkable  content Wednesday, 13 November 13 26
  • 29. Done  the   work Wednesday, 13 November 13
  • 30. $1  spent $41  return Email  MarkeKng Wednesday, 13 November 13
  • 31.   Email  is  best.  Remember  1995? Wednesday, 13 November 13
  • 32.   Darren  Rowse  aka  @ProBlogger Wednesday, 13 November 13
  • 33.   Dear  Rich Wednesday, 13 November 13
  • 34. Wednesday, 13 November 13
  • 35. Wednesday, 13 November 13
  • 36. Will  It  Blend? Cost?  $50 Views:  10,656,840 Total  Video  Views:    192,351,121         700% Results? Wednesday, 13 November 13  
  • 37. 1.  Set  up  pages       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 38. 1.  Set  up  pages       2.  Secure  your  URL       Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 39. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 40. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 41. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen 5.  Join  in Social  Strategy  -­‐  Beginner Wednesday, 13 November 13
  • 42. Social  Strategy  -­‐  Intermediate Wednesday, 13 November 13
  • 43. 75% information 23% compare 2% ready to buy Nurture  with  love Wednesday, 13 November 13 40
  • 44. Universe Wednesday, 13 November 13 41
  • 45. Web  Strategy  System Wednesday, 13 November 13 42
  • 46. Measure  &  Improve Wednesday, 13 November 13 43
  • 47. What  would  you  do? Wednesday, 13 November 13
  • 48. What  would  you  do? Wednesday, 13 November 13
  • 49. Wednesday, 13 November 13
  • 50. Wednesday, 13 November 13
  • 51. Wednesday, 13 November 13
  • 52. 48 Wednesday, 13 November 13
  • 53.         Wednesday, 13 November 13    
  • 54.         Wednesday, 13 November 13    
  • 55. Wednesday, 13 November 13
  • 56.         Wednesday, 13 November 13    
  • 57.         Wednesday, 13 November 13    
  • 58. Up  55% Up  107%  (@replies) Sales Wednesday, 13 November 13
  • 59. Wednesday, 13 November 13
  • 60. “Train  hard,  win  easy” Sean  Bowes 55 Wednesday, 13 November 13
  • 61. Wednesday, 13 November 13
  • 62. SocialMediaOnlineAcademy.com Wednesday, 13 November 13
  • 63. www.bluewiremedia.com.au/speaking/ashton Wednesday, 13 November 13
  • 64. Thank  you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If  you’d  like  a  hand  with  your  social  media,  please   get  in  touch! 1300 258 394 www.bluewiremedia.com.au/speaking/ashton Wednesday, 13 November 13