The Truth About
Social Media for Business
•
•
•
•
•

Is it a Fad?
Your worst fears
Twitter, Facebook, Blogs, Email & YouTu...
2
You?
Who’s	
  next?

4
5
 

	
  

	
  

	
  	
  	
  	
  	
  

	
  	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
Show of hands

show of hands?
Weiner-­‐gate
Tools
Don’t	
  have	
  7me?

No time?
Monitor
Relax…
Just	
  like	
  real	
  life!
Twi:er
1	
  referral	
  in	
  24	
  hours
1. Facebook	
  comments	
  
2	
  referrals	
  in	
  10	
  minutes
1. Facebook	
  comments	
  
8	
  referrals	
  in	
  1	
  day
1. Facebook	
  comments	
  
Facebook
INVEST
Blogging
Blogging	
  A:racts	
  More	
  Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Remarkable	
  content

26
Done	
  the	
  
work
$1	
  spent
$41	
  return

Email	
  MarkeKng
 

Email	
  is	
  best.	
  Remember	
  1995?
 

Darren	
  Rowse	
  aka	
  @ProBlogger
 

Dear	
  Rich
Will	
  It	
  Blend?
Cost?	
  $50
Views:	
  10,656,840
Total	
  Video	
  Views:	
  	
  192,351,121

	
  	
   	
   	
   700...
1.	
  Set	
  up	
  pages	
  	
  	
  

Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  

Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sh...
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sh...
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sh...
Social	
  Strategy	
  -­‐	
  Intermediate
75% information
23% compare
2% ready to buy
Nurture	
  with	
  love

40
Universe

41
Web	
  Strategy	
  System

42
Measure	
  &	
  Improve

43
What	
  would	
  you	
  do?
48
  	
  

	
  

	
  

	
  

	
  
  	
  

	
  

	
  

	
  

	
  
  	
  

	
  

	
  

	
  

	
  
Up	
  55%
Up	
  107%	
  (@replies)
Sales
“Train	
  hard,
	
  win	
  easy”
Sean	
  Bowes

55
SocialMediaOnlineAcademy.com
www.bluewiremedia.com.au
Thank	
  you.

!

Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam

If	
  you’d	
  like	
  a	
  hand	
  with	
  your	
  s...
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
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The Truth About Social Media for Business - Hervey Bay Chamber of Commerce

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Adam Franklin gave this presentation at the Hervey Bay Chamber of Commerce breakfast on Wed 4th December 2014.

Published in: Technology, Business
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The Truth About Social Media for Business - Hervey Bay Chamber of Commerce

  1. 1. The Truth About Social Media for Business • • • • • Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Social Media Strategy Q&A Adam Franklin, Marketing Manager
  2. 2. 2
  3. 3. You? Who’s  next? 4
  4. 4. 5
  5. 5.                                                                                                        @Franklin_Adam            @Bluewire_Media Tweet  TTweet  Tweet   weet!  
  6. 6. Show of hands show of hands?
  7. 7. Weiner-­‐gate
  8. 8. Tools
  9. 9. Don’t  have  7me? No time?
  10. 10. Monitor
  11. 11. Relax…
  12. 12. Just  like  real  life!
  13. 13. Twi:er
  14. 14. 1  referral  in  24  hours
  15. 15. 1. Facebook  comments   2  referrals  in  10  minutes
  16. 16. 1. Facebook  comments   8  referrals  in  1  day
  17. 17. 1. Facebook  comments   Facebook
  18. 18. INVEST
  19. 19. Blogging
  20. 20. Blogging  A:racts  More  Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
  21. 21. Remarkable  content 26
  22. 22. Done  the   work
  23. 23. $1  spent $41  return Email  MarkeKng
  24. 24.   Email  is  best.  Remember  1995?
  25. 25.   Darren  Rowse  aka  @ProBlogger
  26. 26.   Dear  Rich
  27. 27. Will  It  Blend? Cost?  $50 Views:  10,656,840 Total  Video  Views:    192,351,121         700% Results?  
  28. 28. 1.  Set  up  pages       Social  Strategy  -­‐  Beginner
  29. 29. 1.  Set  up  pages       2.  Secure  your  URL       Social  Strategy  -­‐  Beginner
  30. 30. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing Social  Strategy  -­‐  Beginner
  31. 31. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen Social  Strategy  -­‐  Beginner
  32. 32. 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen 5.  Join  in Social  Strategy  -­‐  Beginner
  33. 33. Social  Strategy  -­‐  Intermediate
  34. 34. 75% information 23% compare 2% ready to buy Nurture  with  love 40
  35. 35. Universe 41
  36. 36. Web  Strategy  System 42
  37. 37. Measure  &  Improve 43
  38. 38. What  would  you  do?
  39. 39. 48
  40. 40.            
  41. 41.            
  42. 42.            
  43. 43. Up  55% Up  107%  (@replies) Sales
  44. 44. “Train  hard,  win  easy” Sean  Bowes 55
  45. 45. SocialMediaOnlineAcademy.com
  46. 46. www.bluewiremedia.com.au
  47. 47. Thank  you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If  you’d  like  a  hand  with  your  social  media,  please   get  in  touch! 1300 258 394 www.bluewiremedia.com.au
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