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The Truth About Social Media for Business - Hervey Bay Chamber of Commerce
 

The Truth About Social Media for Business - Hervey Bay Chamber of Commerce

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Adam Franklin gave this presentation at the Hervey Bay Chamber of Commerce breakfast on Wed 4th December 2014.

Adam Franklin gave this presentation at the Hervey Bay Chamber of Commerce breakfast on Wed 4th December 2014.

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    The Truth About Social Media for Business - Hervey Bay Chamber of Commerce The Truth About Social Media for Business - Hervey Bay Chamber of Commerce Presentation Transcript

    • The Truth About Social Media for Business • • • • • Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Social Media Strategy Q&A Adam Franklin, Marketing Manager
    • 2
    • You? Who’s  next? 4
    • 5
    •                                                                                                        @Franklin_Adam            @Bluewire_Media Tweet  TTweet  Tweet   weet!  
    • Show of hands show of hands?
    • Weiner-­‐gate
    • Tools
    • Don’t  have  7me? No time?
    • Monitor
    • Relax…
    • Just  like  real  life!
    • Twi:er
    • 1  referral  in  24  hours
    • 1. Facebook  comments   2  referrals  in  10  minutes
    • 1. Facebook  comments   8  referrals  in  1  day
    • 1. Facebook  comments   Facebook
    • INVEST
    • Blogging
    • Blogging  A:racts  More  Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
    • Remarkable  content 26
    • Done  the   work
    • $1  spent $41  return Email  MarkeKng
    •   Email  is  best.  Remember  1995?
    •   Darren  Rowse  aka  @ProBlogger
    •   Dear  Rich
    • Will  It  Blend? Cost?  $50 Views:  10,656,840 Total  Video  Views:    192,351,121         700% Results?  
    • 1.  Set  up  pages       Social  Strategy  -­‐  Beginner
    • 1.  Set  up  pages       2.  Secure  your  URL       Social  Strategy  -­‐  Beginner
    • 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing Social  Strategy  -­‐  Beginner
    • 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen Social  Strategy  -­‐  Beginner
    • 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen 5.  Join  in Social  Strategy  -­‐  Beginner
    • Social  Strategy  -­‐  Intermediate
    • 75% information 23% compare 2% ready to buy Nurture  with  love 40
    • Universe 41
    • Web  Strategy  System 42
    • Measure  &  Improve 43
    • What  would  you  do?
    • 48
    •            
    •            
    •            
    • Up  55% Up  107%  (@replies) Sales
    • “Train  hard,  win  easy” Sean  Bowes 55
    • SocialMediaOnlineAcademy.com
    • www.bluewiremedia.com.au
    • Thank  you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If  you’d  like  a  hand  with  your  social  media,  please   get  in  touch! 1300 258 394 www.bluewiremedia.com.au