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Social media marketing_for_events_-_aceb_2010_v4

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Adam Franklin gave this presentation "Social Media for Events" to Australian Conference & Events Bureau (ACEB) on 17th March at Stamford Plaza, Brisbane. Adam is the Marketing Manager at Bluewire …

Adam Franklin gave this presentation "Social Media for Events" to Australian Conference & Events Bureau (ACEB) on 17th March at Stamford Plaza, Brisbane. Adam is the Marketing Manager at Bluewire Media

Published in: Technology

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  • Blank screen & talk about my 1 st campaign. Learnt 2 brutal lessons. 1. Easy to Stuff Up 2. Most don’t read it. But I’ve made mistakes & learnt so Ill share that.
  • Common concern. I argue & will show you how harnessing the power of social you can make your life easier b/c others will help you out!
  • Delegates, Speaker & exhibitors have the PASSION to drive your marketing
  • Short updates – exchanges of IDEAS & what you’re up to, what you’re thinking, where you’re going, what you’ve seen, what you’ve read, what you like, what you written, what you think other will be interested.
  • It takes time & effort.
  • GAME Time. Stand up with Facebook, Twitter, Linked In, Blog, You tube, MySpace…. Last people standing get a wine.
  • Short updates – exchanges of IDEAS & what you’re up to, what you’re thinking, where you’re going, what you’ve seen, what you’ve read, what you like, what you written, what you think other will be interested.
  • All marketers are keen for these 1-on-1 convos.
  • Last year’s presentation was about DESIGN this is about creating great content
  • Transcript

    • 1. Adam Franklin, Bluewire Media
      • Where do I find time?
      • Twitter, Blogs, YouTube, Facebook, Linked In
      • Your Social Media Strategy
      • Future?
      Social Media Marketing For Events
    • 2. Adam Franklin
      • Bluewire Media
        • Brisbane web design
        • Marketing Manager
        • @Franklin_Adam
    • 3. Do I have the time?
    • 4. Put delegates 1st
    • 5. They’ll fill the seats!
    • 6.  
    • 7. Show of hands
    • 8.  
    • 9. You tweet
    • 10.  
    • 11. Speaker RTs
    • 12. Delegate tweets
    • 13. Win
    • 14. During Event
    • 15.  
    • 16.  
    • 17. Group or Fan Page
    • 18. Register
    • 19. Photos
    • 20. Video
    • 21. Video
    • 22. Video
    • 23. Event Blog
    • 24. Event Blog
    • 25.  
    • 26. Group
    • 27. Discussions
    • 28. Monitor
    • 29. Social Media Strategy - Basic
      • Set up event pages EARLY
      • Secure your URL
      • Plant the seeds – good content
      • Open it up to delegates
      • Monitor, listen and join in!
    • 30. Social Media Strategy - Intermediate Delegates build (genuine) relationships Drive registrations & Word of Mouth Use Good Content to Inform, Entertain, Help, Persuade
    • 31. Synchronised
    • 32. Future?
    • 33. iPhoneApp
    • 34. Q & A
    • 35. Enjoy it!
    • 36. Bonus
      • www.BluewireMedia.com.au/aceb
      • Plus today’s slides + report
    • 37. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin