Adam Franklin, Bluewire Media <ul><li>Where do I find time? </li></ul><ul><li>Twitter, Blogs, YouTube, Facebook, Linked In...
Adam Franklin <ul><li>Bluewire Media   </li></ul><ul><ul><li>Brisbane web design  </li></ul></ul><ul><ul><li>Marketing Man...
Do I have the time?
Put delegates 1st
They’ll fill the seats!
 
Show of hands
 
You  tweet
 
Speaker RTs
Delegate tweets
Win
During Event
 
 
Group or Fan Page
Register
Photos
Video
Video
Video
Event Blog
Event Blog
 
Group
Discussions
Monitor
Social Media Strategy -  Basic <ul><li>Set up event pages EARLY </li></ul><ul><li>Secure your URL   </li></ul><ul><li>Plan...
Social Media Strategy -  Intermediate Delegates build  (genuine)  relationships Drive registrations &  Word of Mouth Use G...
Synchronised
Future?
iPhoneApp
Q & A
Enjoy it!
Bonus <ul><li>www.BluewireMedia.com.au/aceb   </li></ul><ul><li>Plus today’s slides + report </li></ul>
Adam Franklin - Bluewire Media www.BluewireMedia.com.au   [email_address] @Franklin_Adam BluewireMedia BluewireMedia Linke...
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Social media marketing_for_events_-_aceb_2010_v4

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Adam Franklin gave this presentation "Social Media for Events" to Australian Conference & Events Bureau (ACEB) on 17th March at Stamford Plaza, Brisbane. Adam is the Marketing Manager at Bluewire Media

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  • Blank screen &amp; talk about my 1 st campaign. Learnt 2 brutal lessons. 1. Easy to Stuff Up 2. Most don’t read it. But I’ve made mistakes &amp; learnt so Ill share that.
  • Common concern. I argue &amp; will show you how harnessing the power of social you can make your life easier b/c others will help you out!
  • Delegates, Speaker &amp; exhibitors have the PASSION to drive your marketing
  • Short updates – exchanges of IDEAS &amp; what you’re up to, what you’re thinking, where you’re going, what you’ve seen, what you’ve read, what you like, what you written, what you think other will be interested.
  • It takes time &amp; effort.
  • GAME Time. Stand up with Facebook, Twitter, Linked In, Blog, You tube, MySpace…. Last people standing get a wine.
  • Short updates – exchanges of IDEAS &amp; what you’re up to, what you’re thinking, where you’re going, what you’ve seen, what you’ve read, what you like, what you written, what you think other will be interested.
  • All marketers are keen for these 1-on-1 convos.
  • Last year’s presentation was about DESIGN this is about creating great content
  • Social media marketing_for_events_-_aceb_2010_v4

    1. 1. Adam Franklin, Bluewire Media <ul><li>Where do I find time? </li></ul><ul><li>Twitter, Blogs, YouTube, Facebook, Linked In </li></ul><ul><li>Your Social Media Strategy </li></ul><ul><li>Future? </li></ul>Social Media Marketing For Events
    2. 2. Adam Franklin <ul><li>Bluewire Media </li></ul><ul><ul><li>Brisbane web design </li></ul></ul><ul><ul><li>Marketing Manager </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@Franklin_Adam </li></ul></ul>
    3. 3. Do I have the time?
    4. 4. Put delegates 1st
    5. 5. They’ll fill the seats!
    6. 7. Show of hands
    7. 9. You tweet
    8. 11. Speaker RTs
    9. 12. Delegate tweets
    10. 13. Win
    11. 14. During Event
    12. 17. Group or Fan Page
    13. 18. Register
    14. 19. Photos
    15. 20. Video
    16. 21. Video
    17. 22. Video
    18. 23. Event Blog
    19. 24. Event Blog
    20. 26. Group
    21. 27. Discussions
    22. 28. Monitor
    23. 29. Social Media Strategy - Basic <ul><li>Set up event pages EARLY </li></ul><ul><li>Secure your URL </li></ul><ul><li>Plant the seeds – good content </li></ul><ul><li>Open it up to delegates </li></ul><ul><li>Monitor, listen and join in! </li></ul>
    24. 30. Social Media Strategy - Intermediate Delegates build (genuine) relationships Drive registrations & Word of Mouth Use Good Content to Inform, Entertain, Help, Persuade
    25. 31. Synchronised
    26. 32. Future?
    27. 33. iPhoneApp
    28. 34. Q & A
    29. 35. Enjoy it!
    30. 36. Bonus <ul><li>www.BluewireMedia.com.au/aceb </li></ul><ul><li>Plus today’s slides + report </li></ul>
    31. 37. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin

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