Adam Franklin <ul><li>Bluewire Media   </li></ul><ul><ul><li>Brisbane web design  </li></ul></ul><ul><ul><li>Marketing Man...
Report
Show of hands
 
Tell the truth?
Say something wrong?
Start an argument
Get sued
 
Do I have the time?
 
RELAX…
It’s just like real life!
2 way    Conversation
Listen
Ask
Never Shout
Be Honest  (& own up to mistakes)
Be authentic
Micro-blogging
Tweets
 
What is @
Retweet (RT)
What is #
URL shorteners
Facebook
Facebook
Share
Add fans
Video
 
Blog
Blog
Linked In
Add your company
Recommendations
Monitor
Social Strategy -  Beginner <ul><li>Set up company pages </li></ul><ul><li>Secure your URL </li></ul><ul><li>Watch & learn...
Social Strategy -  Intermediate Build (genuine)  relationships Drive visitors  to website Inform, Entertain, Help,  Persua...
 
 
Q & A
Bonus <ul><li>Today’s slides & videos </li></ul><ul><li>Social Media Marketing –  Report   </li></ul><ul><li>www.BluewireM...
Adam Franklin - Bluewire Media www.BluewireMedia.com.au   [email_address] @Franklin_Adam BluewireMedia BluewireMedia Linke...
Social Media Marketing For Business - Rotary 2010
Social Media Marketing For Business - Rotary 2010
Social Media Marketing For Business - Rotary 2010
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Social Media Marketing For Business - Rotary 2010

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Social Media Marketing (for Business) presented to Rotary by Adam Franklin in March 2010.

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  • Blank screen &amp; talk about my 1 st campaign. Learnt 2 brutal lessons. 1. Easy to Stuff Up 2. Most don’t read it. But I’ve made mistakes &amp; learnt so Ill share that.
  • GAME Time. Stand up with Facebook, Twitter, Linked In, Blog, You tube, MySpace…. Last people standing get a wine.
  • Whitepaper in work book + 101 Tips
  • Twitter joke led to Terror Act arrest and airport life ban Twitter ‘joke’ about blowing up an airport saw a guy banned for life. Robin Hood airport is closed,&amp;quot; he wrote. &amp;quot;You&apos;ve got a week and a bit to get your shit together, otherwise I&apos;m blowing the airport sky high!!&amp;quot;
  • Be prepared for other people’s opinion
  • Dominos employees ‘Dirty, Disgusting Dominoes Pizza’  Fired. Facebook sickie
  • It takes time &amp; effort.
  • Social media is like one big cocktail party. Meeting new people, hanging out with people we like.
  • Conversations are what social media is about… &amp; we can all converse!!
  • 1 st step is to listen in. Follow a few companies you like &amp; see what they’re doing. See what people are saying about you. Even survey your customers!
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • Last year’s presentation was about DESIGN this is about creating great content
  • Social Media Marketing For Business - Rotary 2010

    1. 1. Adam Franklin, Bluewire Media <ul><li>Is it a Fad? </li></ul><ul><li>Fears, Mistakes & Misconceptions </li></ul><ul><li>Beginner’s Guide </li></ul><ul><li>Your Social Strategy </li></ul><ul><li>Case studies </li></ul>Social Media Marketing
    2. 2. Adam Franklin <ul><li>Bluewire Media </li></ul><ul><ul><li>Brisbane web design </li></ul></ul><ul><ul><li>Marketing Manager </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@Franklin_Adam </li></ul></ul>
    3. 3. Report
    4. 4. Show of hands
    5. 6. Tell the truth?
    6. 7. Say something wrong?
    7. 8. Start an argument
    8. 9. Get sued
    9. 11. Do I have the time?
    10. 13. RELAX…
    11. 14. It’s just like real life!
    12. 15. 2 way Conversation
    13. 16. Listen
    14. 17. Ask
    15. 18. Never Shout
    16. 19. Be Honest (& own up to mistakes)
    17. 20. Be authentic
    18. 21. Micro-blogging
    19. 22. Tweets
    20. 24. What is @
    21. 25. Retweet (RT)
    22. 26. What is #
    23. 27. URL shorteners
    24. 28. Facebook
    25. 29. Facebook
    26. 30. Share
    27. 31. Add fans
    28. 32. Video
    29. 34. Blog
    30. 35. Blog
    31. 36. Linked In
    32. 37. Add your company
    33. 38. Recommendations
    34. 39. Monitor
    35. 40. Social Strategy - Beginner <ul><li>Set up company pages </li></ul><ul><li>Secure your URL </li></ul><ul><li>Watch & learn </li></ul><ul><li>Monitor & listen </li></ul><ul><li>Join conversation </li></ul>
    36. 41. Social Strategy - Intermediate Build (genuine) relationships Drive visitors to website Inform, Entertain, Help, Persuade, Influence, Listen
    37. 43. BlendTec <ul><li>Will It Blend? </li></ul><ul><li>Views: 7,803,123 </li></ul><ul><li>Total Channel Views: 94,945,499 </li></ul><ul><li>Most Subscribed (All Time) – Global: #82 </li></ul>
    38. 45. Q & A
    39. 46. Enjoy yourself!
    40. 47. Bonus <ul><li>Today’s slides & videos </li></ul><ul><li>Social Media Marketing – Report </li></ul><ul><li>www.BluewireMedia.com.au/rotary </li></ul>
    41. 48. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin

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