Adam Franklin, Bluewire Media <ul><li>Is it a Fad?  </li></ul><ul><li>Your worst fear </li></ul><ul><li>Twitter, Facebook,...
Adam Franklin <ul><li>Bluewire Media   </li></ul><ul><ul><li>Brisbane web design  </li></ul></ul><ul><ul><li>Marketing Man...
Show of hands
 
Say nasty things?
Start an argument?
Say something wrong?
Get sued?
Get fired?
Don’t have time?
 
 
Monitor
RELAX…
It’s just like real life!
 
 
 
Speaker RTs
Delegate tweets
Win
Never SPAM
Damage Control
 
 
 
Will It Blend? <ul><li>Cost?  $50 </li></ul><ul><li>Views:  7,803,123 </li></ul><ul><li>Total Channel Views:   94,945,499 ...
Social Strategy -  Intermediate Build (genuine)  Relationships & share Drive visitors  to website Good content to  Inform,...
Q & A
Enjoy yourself!
Bonus <ul><li>Today’s slides </li></ul><ul><li>Social Media Report  </li></ul><ul><li>www.BluewireMedia.com.au/rostron   <...
Adam Franklin - Bluewire Media www.BluewireMedia.com.au   [email_address] @Franklin_Adam BluewireMedia BluewireMedia Linke...
Social Media Marketing For Business   Rostron Carlyle Seminar
Social Media Marketing For Business   Rostron Carlyle Seminar
Social Media Marketing For Business   Rostron Carlyle Seminar
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Social Media Marketing For Business Rostron Carlyle Seminar

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Social Media for Business by Adam Franklin at the Rostron Carlyle Solicitors seminar on the Legal Risks of Social Networking.

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  • Blank screen &amp; talk about my 1 st campaign. Learnt 2 brutal lessons. 1. Easy to Stuff Up 2. Most don’t read it. But I’ve made mistakes &amp; learnt so Ill share that.
  • GAME Time. Stand up with Facebook, Twitter, Linked In, Blog, You tube, MySpace…. Last people standing get a wine.
  • Whitepaper in work book + 101 Tips
  • Twitter joke led to Terror Act arrest and airport life ban Twitter ‘joke’ about blowing up an airport saw a guy banned for life. Robin Hood airport is closed,&amp;quot; he wrote. &amp;quot;You&apos;ve got a week and a bit to get your shit together, otherwise I&apos;m blowing the airport sky high!!&amp;quot;
  • Be prepared for other people’s opinion
  • Twitter joke led to Terror Act arrest and airport life ban Twitter ‘joke’ about blowing up an airport saw a guy banned for life. Robin Hood airport is closed,&amp;quot; he wrote. &amp;quot;You&apos;ve got a week and a bit to get your shit together, otherwise I&apos;m blowing the airport sky high!!&amp;quot;
  • Dominos employees ‘Dirty, Disgusting Dominoes Pizza’  Fired. Facebook sickie
  • It takes time &amp; effort.
  • Done properly can have a positive effect IF you know &amp; follow the rules!
  • Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • Last year’s presentation was about DESIGN this is about creating great content
  • Transcript of "Social Media Marketing For Business Rostron Carlyle Seminar"

    1. 1. Adam Franklin, Bluewire Media <ul><li>Is it a Fad? </li></ul><ul><li>Your worst fear </li></ul><ul><li>Twitter, Facebook, Blogs & YouTube </li></ul><ul><li>Your Social Strategy </li></ul><ul><li>Q&A </li></ul>Social Media Marketing
    2. 3. Adam Franklin <ul><li>Bluewire Media </li></ul><ul><ul><li>Brisbane web design </li></ul></ul><ul><ul><li>Marketing Manager </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@Franklin_Adam </li></ul></ul>
    3. 4. Show of hands
    4. 6. Say nasty things?
    5. 7. Start an argument?
    6. 8. Say something wrong?
    7. 9. Get sued?
    8. 10. Get fired?
    9. 11. Don’t have time?
    10. 14. Monitor
    11. 15. RELAX…
    12. 16. It’s just like real life!
    13. 20. Speaker RTs
    14. 21. Delegate tweets
    15. 22. Win
    16. 23. Never SPAM
    17. 24. Damage Control
    18. 29. Will It Blend? <ul><li>Cost? $50 </li></ul><ul><li>Views: 7,803,123 </li></ul><ul><li>Total Channel Views: 94,945,499 </li></ul><ul><li>700% </li></ul>
    19. 30. Social Strategy - Beginner <ul><li>Set up company pages </li></ul><ul><li>Secure your URL </li></ul><ul><li>Good content & enable sharing </li></ul><ul><li>Watch, monitor & listen </li></ul><ul><li>Join in </li></ul>
    20. 31. Social Strategy - Intermediate Build (genuine) Relationships & share Drive visitors to website Good content to Inform, Entertain Persuade & Influence
    21. 32. Q & A
    22. 33. Enjoy yourself!
    23. 34. Bonus <ul><li>Today’s slides </li></ul><ul><li>Social Media Report </li></ul><ul><li>www.BluewireMedia.com.au/rostron </li></ul>
    24. 35. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin

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