Social Media Marketing for Business

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  • Explain how Twitter works. Follow each other – both people you do and don’t know.Share messages and ideas.
  • A great example of online authority. Good thing is, Southwest were actually monitoring what was being said about them.
  • Social Media Marketing for Business

    1. 1. Social Media Marketing<br /><ul><li>Is it a fad?
    2. 2. Your worst fear
    3. 3. Twitter, Facebook, Blogs & YouTube
    4. 4. Your Social Strategy
    5. 5. Q&A</li></ul>Sarah McVeigh, Bluewire Media<br />
    6. 6.
    7. 7. Sarah McVeigh<br />Bluewire Media<br />Brisbane web design <br />Web copywriter<br />@Bluewire_Media<br />
    8. 8. Show of hands<br />show of hands?<br />
    9. 9. Fears associated with social media<br />
    10. 10. Worried people might say bad things about you or your organisation?<br />
    11. 11. Start an argument?<br />Start an argument?<br />
    12. 12. Say something wrong?<br />
    13. 13. Get sued?<br />
    14. 14.
    15. 15. Don’t have time?<br />No time?<br />
    16. 16.
    17. 17.
    18. 18. Monitor<br />
    19. 19. RELAX<br />
    20. 20. It’s just like real life!<br />
    21. 21.
    22. 22.
    23. 23.
    24. 24. Speaker RTs<br />
    25. 25. Delegate tweets<br />
    26. 26. Win<br />
    27. 27. Never SPAM<br />
    28. 28. Damage Control<br />
    29. 29.
    30. 30.
    31. 31.
    32. 32. Style Bubble<br />
    33. 33.
    34. 34. Will It Blend?<br />Cost? $50<br />Views: 7,803,123<br />Total Channel Views: 94,945,499<br /> 700%<br />
    35. 35. Social Strategy - Beginner<br />Set up company pages <br />Secure your URL<br />Good content & enable sharing <br />Watch, monitor & listen<br />Join in<br />
    36. 36. Social Strategy - Intermediate<br />
    37. 37. Things to consider<br />
    38. 38.
    39. 39.
    40. 40.
    41. 41. WHO USES TWITTER?<br />Journalists<br />News outlets<br />Political parties<br />Politicians<br />Nurses<br />Supporters<br />An opportunity to set the agenda<br />
    42. 42. Q & A<br />
    43. 43. Enjoy yourself!<br />
    44. 44. Resources<br />Today’s slides<br />Social Media Strategy work book<br />Bluewire ‘how to’ guide for social media<br />www.bluewiremedia.com.au/queenslandnursesunion <br />
    45. 45. Sarah McVeigh - Bluewire Media<br />www.bluewiremedia.com.au<br />sarah.mcveigh@bluewiremedia.com.au<br />@Bluewire_Media<br />BluewireMedia<br />BluewireMedia<br />LinkedIn.com/in/adamfranklin<br /> (Bluewire’sMarketing Manager)<br />

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