By Adam Franklin(@Franklin_Adam)Using Social Media for marketing is a                                                    ...
             2                      TwitterTwitter is a social networking and micro blogging service that makes it easy to...
             3                  FacebookFacebook is a social networking website intended to connect friends, family, and b...
            4                      LinkedinLinkedIn is the largest and most vibrant professional social network on the Int...
          5                      Google AlertsGoogle alerts will allow you to monitor what is being said online about your...
           6                      YouTubeYouTube is currently the largest of the online video hosting websites serving mor...
          7                      WordpressWordpress is a free blogging service with over 19 million registered publishers....
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Social Media How To Get Started Guide

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If you're looking to get involved with social media, here is the step by step guide to getting started. You'll learn how to set up your Twitter profile, Facebook page, YouTube channel, LinkedIn page and blog.

Plus you'll learn an ongoing strategy for producing remarkable content.

Published in: Technology, Business
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Social Media How To Get Started Guide

  1. 1.  By Adam Franklin(@Franklin_Adam)Using Social Media for marketing is a The following “how-to” guide willrevolutionary new way to interact with people show you the basics of how to signwhether they are customers, prospects, staff or up & get started with your ownfriends. Social Media refers to websites like social media presence.Facebook, Twitter, Linked In, YouTube & blogs Then, you can move your waywhere you can have public, online through from basic to theseconversations with people. Whilst these types advanced strategies.of websites are all relatively new try not to gettoo overwhelmed, people have always been Beginner Strategy‘social’ and had conversations. Twitter: Set up profile & follow people you like. Watch and learn.For example, these are all considered ‘social Facebook: Set up your page & secure your URL.conversations’: Upload photos. telling a friend about the menu at your YouTube: Set up your channel & secure URL favourite restaurant LinkedIn: Add your company & secure URL. complaining when your plumber was Blog: Setup your blog, using WordPress late (recommended), Blogger or TypePad explaining to someone how to program their DVD Intermediate Strategy talking about your holiday in Fiji Twitter: Get tweeting. Shorten URLs (bit.ly), ask debriefing after an awesome party questions using (@), retweet (RT), follow trends (#). gossiping about a celebrity Facebook: Invite people to become fans of your company.And the good news is, all the same ‘rules’ of YouTube: Upload a video & use a keyword in the title.social etiquette still apply! LinkedIn: Connect with people & provide/requestGood conversationalists listen well, ask lots of recommendationsquestions & make relevant and interesting Blog: Start writing useful & interesting articles.contributions! Remember, never shout andbehave as if you were in a room full of people. Advanced StrategyGood manners are always well received. Twitter: Use tools like Hootsuite to manage multiple accounts. Use Facebook/Twitter application (use #FB) to sync tweets directly to Facebook! Twitter ............................................................... 2 Facebook: Use tools like Involver to sync Twitter, Facebook ......................................................... 3 Blog & YouTube feeds. Linkedin ............................................................. 4 YouTube: Start a series of interviews or how to videos. Google Alerts ................................................ 5 YouTube ........................................................... 6 LinkedIn: Post jobs, add slideshows, favourite books. Wordpress ....................................................... 7 Blog: Add Plugins like TweetMeme to allow people to tweet posts, multi-author, popularity, SEO titles etc.BRISBANE, SYDNEY 1300 258 394 (1300 BLUEWIRE) www.bluewiremedia.com.auPO Box 3438, South Brisbane BC Qld 4101 e blue@bluewiremedia.com.au07/2011 Version 2.2
  2. 2.      2 TwitterTwitter is a social networking and micro blogging service that makes it easy to share information bysending short text messages 140 characters in length, called "tweets", to your friends, or "followers".Get Started1. Sign UpVisit www.twitter.com, enter your details and 3. Start followingclick the Sign Up button. You’re now ready to Start following other Twitter users and join thetweet! conversation. When you find someone you would like to follow, simply click the follow button, highlighted below.2. CustomiseCustomise your Twitter page with a photo ofyourself or your company logo, a link to yourwebsite, select a background image for yourpage and fill out your bio. Based on your specified interests and the people you already follow, Twitter will also make recommendations on who else to follow.BRISBANE, SYDNEY 1300 258 394 (1300 BLUEWIRE) www.bluewiremedia.com.auPO Box 3438, South Brisbane BC Qld 4101 e blue@bluewiremedia.com.au07/2011 Version 2.2
  3. 3.      3 FacebookFacebook is a social networking website intended to connect friends, family, and business associates. Itis currently the largest of the networking sites, with over 700 million active users. It originally began asa college networking website and has now expanded to include anyone and everyone.Get StartedLet’s create a Facebook fan page for yourbusiness – to create a Facebook page, you firsthave to have a personal Facebook profile.1. Personal ProfileIf you don’t already have one, head towww.facebook.com and sign up, it won’t takelong. Choose the option that best describes what you want to advertise, then add your details to the form that pops up. Congratulations! Your Facebook page now exists, but there are still a couple more steps that you should complete. Click on “Edit Info” (you’ll find it near the top of the page), and fill in everything you can. Go back to your page by clicking on “View Page”, then add an image for your page by hovering over the big question mark in the top left corner and clicking on “Change Picture”. This would usually be your logo, but don’t be afraid to be creative with the space you have.2. Facebook Fan Page That’s it! Now you can start posting photos,Once you’ve got your profile set up, go to videos and status updates, invite all your friends,www.facebook.com/pages/create.php. You’ll promote your page elsewhere etc.then get a choice as to what kind of page youwant to set up.BRISBANE, SYDNEY 1300 258 394 (1300 BLUEWIRE) www.bluewiremedia.com.auPO Box 3438, South Brisbane BC Qld 4101 e blue@bluewiremedia.com.au07/2011 Version 2.2
  4. 4.      4 LinkedinLinkedIn is the largest and most vibrant professional social network on the Internet. It provides a wealthof opportunities for job seekers, employers, work colleagues and ambitious young professionals.Get Started3. Sign upGo to www.linkedin.com and enter your name,email and a password.     2. Find out if your friends/colleagues are already on LinkedIn – Connect with them instantly      1. Complete your professional profile.  You can add your education history, your current 3. Confirm your email address then startand previous employers, reconnect with past connecting!and present colleagues as well as shareinformation, exchange messages andenhance/build on your business relationships!  BRISBANE, SYDNEY 1300 258 394 (1300 BLUEWIRE) www.bluewiremedia.com.auPO Box 3438, South Brisbane BC Qld 4101 e blue@bluewiremedia.com.au07/2011 Version 2.2
  5. 5.      5 Google AlertsGoogle alerts will allow you to monitor what is being said online about your company, product, directorsetc. Multiple alerts can be created to monitor various topics and emailed directly to your inbox.Get Started4. Google AccountYou will need a Google account before you cansetup your Google alerts. If you do not have anaccount with Google, you can signup for one atwww.google.com. Click the Sign In button in thetop right hand corner and then follow theprompts.   Google will send you the latest alerts to your email address either once a day, once a week or even “as it happens”! You can login to view/edit your alerts at any time as well as add new alerts. There is no limit on the number of active alerts.5. Google AlertsOnce you have signed into your Googleaccount, go to www.google.com/alerts to setupyour various alters. BRISBANE, SYDNEY 1300 258 394 (1300 BLUEWIRE) www.bluewiremedia.com.auPO Box 3438, South Brisbane BC Qld 4101 e blue@bluewiremedia.com.au07/2011 Version 2.2
  6. 6.      6 YouTubeYouTube is currently the largest of the online video hosting websites serving more than 3 billion videoviews per day. Users can upload short videos, let their subscribers know, embed them on their websiteand more.Get Started6. Create an account 7. Upload a videoGo to www.youtube.com and in the top right Click the Upload button in the top right ofcorner, click Create Account in the top right screenhand corner and complete your details. Select the file you wish to upload, enter a description on what you are uploading, give it a title so people can find your video and select the most appropriate genre for the content. Share your video with the world! Your video will now play through your web browser and be available for all to see, comment and rate!BRISBANE, SYDNEY 1300 258 394 (1300 BLUEWIRE) www.bluewiremedia.com.auPO Box 3438, South Brisbane BC Qld 4101 e blue@bluewiremedia.com.au07/2011 Version 2.2
  7. 7.      7 WordpressWordpress is a free blogging service with over 19 million registered publishers. Blog sites allow anyoneto add their own content to the web quickly and easily.Get Started8. Setup your blogVisit www.wordpress.com and click the Getstarted here button. You are now ready to start blogging! Unleash your inner writer and have fun.Complete the registration form then click You can also choose a different theme (design)Signup. for your blog, there are plenty to choose from!BRISBANE, SYDNEY 1300 258 394 (1300 BLUEWIRE) www.bluewiremedia.com.auPO Box 3438, South Brisbane BC Qld 4101 e blue@bluewiremedia.com.au07/2011 Version 2.2

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