#SMDU Social Media Down Under Welcome Address by Adam Franklin

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Adam Franklin gave this address at Social Media Down Under in Sydney on 13th June 2012.

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  • Stand. Pause. 4Fs. \n\nDOLLARMITE: Social Media is about people: earning trust & building relationships.\nGOOD NEWS. Now is best time to me marketing your business. \nBEST TIME to market\nWEB TOOLS (free) \n\n1-2-3\n
  • Uses Social Media?\nSuccess with Social Media?\nMove country? \nHeard joke before?\n
  • Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. \n\nSocial media is a bit like coming to FULL DAY WORKSHOP STRANGERS  ACQUAINTENCES  FRIENDS  CUSOTOMERS\n\nSM is about People. Earning Attention. Building Trust & Nurturing Relationships.\n
  • DRAW OB WHITEBOARD\nWho’s on Twitter...? Everyone else can tune out for 30 secs. \n\nNot offended if you look at your phone. Only if you’re tweeting. \nI’ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about! \n
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  • Save your questions…. \n
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  • #SMDU Social Media Down Under Welcome Address by Adam Franklin

    1. 1. #SMDUOnline program
    2. 2. 8.30am SESSION 1: "Insights from the US"Adam FranklinWelcome address + lessons from Melissa Jun Rowleythe USA trip International keynote & co-hostCo-host & Marketing Change agent and CNN journalistManager,Bluewire Media @melissarowley@Franklin_Adam #SMDU
    3. 3. Discuss & debatethe state of social media in Australian BusinessThe journey to world-class in Australian Business #SMDU
    4. 4. Show of handsshow of hands?
    5. 5. @Franklin_Adam @Bluewire_Media#SMDU - Tweet Tweet!
    6. 6. Opportunity
    7. 7. Abundance
    8. 8. ! Adam.Franklin@BluewireMedia.com.au @Franklin_AdamIf you’d like a hand with your social media or a speaker at your event, please get in touch. 1300 258 394 Connect
    9. 9. www.bluewiremedia.com.au/smdu
    10. 10. 8.30am SESSION 1: "Insights from the US"Adam FranklinWelcome address + lessons from Melissa Jun Rowleythe USA trip International keynote & co-hostCo-host & Marketing Change agent and CNN journalistManager,Bluewire Media @melissarowley@Franklin_Adam #SMDU
    11. 11. 9.15am SESSION 2: "Meet Australias Social Media Mavericks" Laurel PapworthJeff Bullas Iggy Pintado "Social Media Money - 22"The Blogger who built a "Connection Generation" revenue streams in socialprofile one tweet at a time" media"#11 Forbes Most Influential Top 100 Influential Women onin Social Media Director of Solutions and Twitter and Online Community@jeffbullas Marketing, UXC Connect Manager @iggypintado @SilkCharm #SMDU
    12. 12. 11am PANEL SESSION 3: "Navigating Social Media" Jess Whittaker Vivienne StoreyGeorgina Dent Brand Evangelist, General Manager,Reporter, BRW Magazine BuzzNumbers Blands Law@georgiedent @jessdoubleya @mysocialpolicy #SMDU
    13. 13. 12.15pm SESSION 4: "Social Media in Australian Business"Brett Kelly Mike O’Hagan Simon Townsend"Using LinkedIn to save a "How marketing has really "The benefits of a sociallyfortune on recruiting" changed – the views of an enabled business" Australian Entrepreneur"CEO, Kelly + Partners Innovation Manager,@KellyPartners Owner/Founder, Deloitte MiniMovers @wittering @mrminimovers #SMDU
    14. 14. 2.30pm PANEL SESSION 5: "The Future: where to from here for Australian business?" Valerie Khoo Sharon Williams Ross Dawson Managing Director CEO & founder, Taurus Futurist Sydney Writers Centre Marketing @rossdawson @valeriekhoo @SharonWilliams_ #SMDU
    15. 15. 4.15pm PANEL: SESSION 6: "Message VS Medium: which is more important?" Jonathan Crossfield Amanda Gonzalez Glenn Murray Blogger Managing Director Copywriter & author SEO Atomik Soapbox Untangle the Web Secrets @kimota @untangle Divine Write @divinewrite #SMDU
    16. 16. Discover, discuss & debatethe state of social media in Australian Business “THANK YOU” #SMDU

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