Secret Formula for Email Marketing Success - Gold Coast SWAP

802 views

Published on

This is the presentation Adam Franklin gave to Gold Coast SWAP on Thursday 4th March, 2010.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
802
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Blank screen & talk about my 1 st campaign. Learnt 2 brutal lessons. 1. Easy to Stuff Up 2. Most don’t read it. But I’ve made mistakes & learnt so Ill share that.
  • Whitepaper in work book + 101 Tips
  • I’ve made mistakes, so you don’t need to be this guy!
  • Have you ever received one like this? Not very engaging is it?
  • Stick to your word. Or you’ll erode trust & lose engagement
  • Make it interesting for the user… or they’ll lose interest. Not engaged.
  • Of course you can’t be engaged when you can read it!
  • Hotmail is the biggest culprit..
  • 80% only see subject line. Give it attention it needs. Get the message across for the 80% who don’t open.
  • Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
  • Send it around the office to check rendering, copy etc
  • Born from testing
  • Thought unsubscribes would increase, but reminder is appreciated!
  • KEY IS ENGAGING CONTENT --- but what is that? 3.7m viewers, highest rating show of year. More than Underbelly, AFL final, State of Origin, AFL final… REAL PEOPLE
  • Great way to deliver content in an interesting way
  • Link back to what real people find popular… STORY: when I got an iPhone
  • MOST POPULAR link ever 50%+
  • Marketing speak vs. what people can understand…!
  • Turn to person next to you & tell them 1 THING you got out of that section. – 30 secs.
  • FUN PART
  • Sydney business consultant…
  • Car wash in Brisbane. Update Profile competition  Lambo day!
  • Great tool for listening
  • ask
  • observe
  • All marketers are keen for these 1-on-1 convos.
  • Email is about communication.. So is social – PERFECT MATCH..!
  • GAME Time. Stand up with Facebook, Twitter, Linked In, Blog, You tube, MySpace…. Last people standing get a wine.
  • Check out vid on You Tube -- Facebook 4 th largest
  • If your content is engaging its perfect avenue for it to be shared!
  • Plus unsubscribes…. We even survey people when they unsubscribe
  • Plus unsubscribes…. We even survey people when they unsubscribe
  • Plus unsubscribes…. We even survey people when they unsubscribe
  • READ 60 sec intro
  • Don’t give expert advice
  • Story – Low cost initiative. Contra deal with a supplier…!!
  • Get a personal
  • Last year’s presentation was about DESIGN this is about creating great content
  • Secret Formula for Email Marketing Success - Gold Coast SWAP

    1. 1. Adam Franklin, Bluewire Media <ul><li>6 Mistakes to avoid </li></ul><ul><li>The Formula </li></ul><ul><li>Hypoxi case study </li></ul>Secret Formula for Email Marketing Success
    2. 2. Adam Franklin <ul><li>Bluewire Media </li></ul><ul><ul><li>Brisbane web design </li></ul></ul><ul><ul><li>Marketing Manager </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@Franklin_Adam </li></ul></ul>
    3. 4. <ul><li>It could be that the purpose of your life is only to serve as a warning to others! </li></ul>
    4. 6. Fibbing
    5. 7. ‘ Me’ copy
    6. 8. Image only
    7. 9. Broken
    8. 10. Neglected Subject
    9. 11.
    10. 12. Test, test, test…!
    11. 13. Part 1- Killer Subjects
    12. 14. 1 week later…
    13. 15. <ul><li>Killer Subject Line </li></ul><ul><li>= Email Marketing Success! </li></ul>
    14. 16. Part 2 – People
    15. 17. Interviews
    16. 18. Popular
    17. 19. Photos
    18. 20. ‘ 10 year old’ English
    19. 21. <ul><li>Killer Subject Line </li></ul><ul><li>+ People </li></ul><ul><li>= Email Marketing Success! </li></ul>
    20. 22. Part 3 – Participation
    21. 23. Pet of the week
    22. 25. Listen
    23. 26. Surveys
    24. 27. Reports
    25. 28. Conversation
    26. 29. <ul><li>Killer Subject Line </li></ul><ul><li>+ People </li></ul><ul><li>+ Participation </li></ul><ul><li>= Email Marketing Success! </li></ul>
    27. 30. Part 4 - Promotion
    28. 32. <ul><li>Killer Subject Line </li></ul><ul><li>+ People </li></ul><ul><li>+ Participation </li></ul><ul><li>+ Promotion </li></ul><ul><li>= Email Marketing Success! </li></ul>
    29. 33. Part 5: Social Media
    30. 34. Stand Up
    31. 39. Follow
    32. 40. Tweet
    33. 41. Update fans
    34. 42. Share
    35. 43. Share
    36. 44. <ul><li>Killer Subject Line </li></ul><ul><li>+ People </li></ul><ul><li>+ Participation </li></ul><ul><li>+ Promotion </li></ul><ul><li>X Social Media </li></ul><ul><li>= Email Marketing Success! </li></ul>
    37. 47. Expert advice
    38. 48. Subject
    39. 49. Success Story <ul><li>  </li></ul>
    40. 50. Guess the bum
    41. 51. Guess the bum HINT: Which Australian icon famously had a costume malfunction on the catwalk? 
    42. 52. 1 st 50 people
    43. 53. Social Media
    44. 55. Q & A
    45. 56. Enjoy yourself!
    46. 57. Bonus <ul><li>Secret Formula Report </li></ul><ul><li>Today’s slides </li></ul><ul><li>www.BluewireMedia.com.au /SWAP </li></ul>
    47. 58. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin

    ×