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PLAN Australia Social Media Strategy
 

PLAN Australia Social Media Strategy

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Adam Franklin gave this social media workshop at PLAN Australia conference on 7th Sept 2012.

Adam Franklin gave this social media workshop at PLAN Australia conference on 7th Sept 2012.

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  • Stand. Pause. 4Fs. \n
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  • Post it notes. Write 3 on your own. Share them at the table. Pick spokesperson. Select best two. Run them out to the white board.\n\nVote on the best for a book/wine.\n
  • \n
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  • 168 videos in 48 hours.\nHow to get on the front foot using social media\nMight have seen\nPlay video\n
  • 4,859,919 followers!\nQuestion: think back to the last marketing activity you did... How did you personalise it???\n
  • How to get on the front foot using social media\nMight have seen\nPlay video\n
  • Imagine what that would cost on TV?\n
  • 55% increase in sales (3 months)\n107% increase in sales (once @replys came out)\n--- but they ‘stopped’ their campaign rather than continued al the good work. 23 tweets since July 2010.\n
  • Peter’s website offer is excellent.\n\nIf you went to a web firm they’d charge at least $30k. (content, design etc etc)\nWe thought $10k, but Peter is offering it to you for even less.\n
  • Draw a winner...!\n

PLAN Australia Social Media Strategy PLAN Australia Social Media Strategy Presentation Transcript

  • Social Media Strategy for Mortgage Brokers• Tactics• Watching• Emergency• Employees• Technology• Success Adam Franklin, Marketing Manager
  • Buyer Persona 3
  • Remarkable Content 4
  • Remarkable Content 4
  • Watch 5
  • Secure your URLs 6
  • ! Adam.Franklin@BluewireMedia.com.au @Franklin_AdamIf you’d like a social media speaker, please get in touch! 1300 258 394 Thank you!
  • www.bluewiremedia.com.au/plan12