Nick Bowditch - Web Strategy Summit 2012 Keynote
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Nick Bowditch - Web Strategy Summit 2012 Keynote

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http://www.bluewiremedia.com.au/web-strategy-summit-2012

Nick Bowditch from Facebook presented his keynote at the Web Strategy Summit in Brisbane on Wed 21st Nov 2012, held at the Australian Institute of Management. Nick provided some thoughtful information about Facebook secrets, and gave an exclusive insight into the worlds largest social network, and where it is headed next.

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  • Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  • Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • -People are connecting with their favorite businesses, and telling their friends which businesses and products they love. -80% of consumers said that they are more likely to try new things based on friends’ suggestions made in social media **Source: Nielsen US Data, Dec. 2011
  • -People are connecting with their favorite businesses, and telling their friends which businesses and products they love. -80% of consumers said that they are more likely to try new things based on friends’ suggestions made in social media **Source: Nielsen US Data, Dec. 2011
  • Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  • Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Our lives are made up of our connections to the people and things we care about. These people include family, classmates, teammates, co-workers, and people from our hometown. And thesethings include songs, foods, businesses, sports, hobbies and places.Today, I want to talk to you about how Facebook is helping to build these essential connections, and how you can grow your business with Facebook.
  • Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  • Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.
  • Title: Facebook’s 4 Steps to Business SuccessSpeaker notes: Today I want to talk about how to make your business successful using Facebook. Our goal is to help you better connect with prospects and customers and fans, while helping you to drive traffic and sales to your business.

Nick Bowditch - Web Strategy Summit 2012 Keynote Presentation Transcript

  • 1. Nick Bowditch | SMB Marketing, Australia and New Zealand
  • 2. Inside Facebook:Where we are headed next… Nick Bowditch | SMB Marketing, Australia and New Zealand
  • 3. This [new technology] willproduce forgetfulness ofthose who learn to use it,because they will notpractice their memory …you offer the appearance ofwisdom, not true wisdom.
  • 4. What’s more importanton Facebook:the image or the narrative?
  • 5. First Test.
  • 6. 18 Days Away. First Test.
  • 7. 18 Days Away. 11 Days Away. First Test.
  • 8. 18 Days Away. 11 Days Away. 6 Days Away. First Test.
  • 9. 18 Days Away. 11 Days Away. 6 Days Away. 2 Days Away.First Test.
  • 10. First Test.
  • 11. 14 Days Away. First Test.
  • 12. 14 Days Away. 9 Days Away. First Test.
  • 13. 14 Days Away. 9 Days Away. 4 Days Away. First Test.
  • 14. 14 Days Away. 9 Days Away. 4 Days Away. 1 Day Away. First Test.
  • 15. First Test.
  • 16. First Test.12 Days Away.
  • 17. First Test.12 Days Away. 5 Days Away.
  • 18. First Test.12 Days Away. 5 Days Away. Morning of.
  • 19. People are connecting with their These connections are happeningfavourite businesses. on amassive scale. 1 billion 3.5 billion people on Facebook posts are liked and commented on daily
  • 20. People are connecting with their These connections are happeningfavourite businesses. on amassive scale. 140 billion friend connections on Facebook
  • 21. Custom Audiences.
  • 22. Facebook Offers.Facebook Gifts.
  • 23. Move fastand break things.
  • 24. Move fastand break things. And tell your story.
  • 25. Call Facebook in Australia: 1800 088 163Nick Bowditch | SMB Marketing, Australia and New Zealand