Mike O'Hagan - Web Strategy Summit 2012 Case Study

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http://www.bluewiremedia.com.au/web-strategy-summit-2012
Mike O'Hagan from MiniMovers, explains how his company transformed its industry & how he continues to drive a million dollar business growth via the web.

This case study was presented at the Web Strategy Summit in Brisbane on Wed 21st Nov 2012, held at the Australian Institute of Management.

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  • Think about how many words & images you use to say .......What do, Why use, Who you are, How to Contact – and I doubt you can get people noticing you LIKE Bob.
  • Mike O'Hagan - Web Strategy Summit 2012 Case Study

    1. 1. Mike O’HaganFounder/Owner - MiniMovers 1
    2. 2. 2
    3. 3. Entrepreneur - Serial Bootstrapper1. Find opportunities that can be developed into solutions that people will buy.2. Start businesses with little or no capital investment .3. Avoid borrowing – and minimise risks.4. Fund (force) growth from within.5. Experiment and systemise.6. 80% focused on product and people and 20% focussed on money (opposite of Corporate thinking).My single PERSONAL goal/focus is to make a crap load of money EVERYWEEK and not “HAVE TO” work. 3
    4. 4. 1985 1988 Short distance, 2008 direct door to door, Residential or Business MOVES 2005
    5. 5. 2010 2011 2012
    6. 6. When people want to buy somethingthey cannot hold or touch (time) ....... 1. Memorable NAME90% Ask 2. Product to suit the NEED Somebody 3. Wow Delivery (Exceed Expectations) 4. Friends of your Business (referral)10% Advertising 6
    7. 7. When people want to buy somethingthey cannot hold or touch (time) .......90% GET PEOPLE TO TALK Ask Somebody ABOUT US10% Advertising 7
    8. 8. When people want to buy somethingthey cannot hold or touch (time) ....... 1. Memorable NAME Ask 2. Product to suit the NEED90% Somebody 3. Wow Delivery (Exceed Expectations) 4. Friends of your Business (referral) 5. Social Media • Commenting10% Advertising • Entertaining • Informing 8
    9. 9. 1. BE DIFFERENT2. BE NOTICED • Who you are • What you do • Why use you • How to contact you
    10. 10. BE DIFFERENT ……… BE NOTICED
    11. 11. Mike O’Hagan Google Me 15

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