The Truth About Social Media
for Business
• Is it a Fad?
• Your worst fears
• Twitter, Facebook, Blogs, Email,
LinkedIn & ...
2
4
Who’s	
  next?
You?
@Franklin_Adam
5
Tweet	
  Tweet!	
  
	
   	
   	
   	
  	
  	
  	
  	
   	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	...
Show of hands
up we get
Weiner-­‐gate@Franklin_Adam
Tools@Franklin_Adam
Don’t	
  have	
  7me?
No time?
@Franklin_Adam
@Franklin_Adam
Monitor
Men7on
Relax…
Just	
  like	
  real	
  life!@Franklin_Adam
Twi:er@Franklin_Adam
1	
  referral	
  in	
  24	
  hours
1. Facebook	
  comments	
  
Facebook@Franklin_Adam
1. Facebook	
  comments	
  
2	
  referrals	
  in	
  10	
  minutes
1. Facebook	
  comments	
  
8	
  referrals	
  in	
  1	
  day
INVEST
25
Remarkable	
  content
@Franklin_Adam
Blogging@Franklin_Adam
Blogging	
  A:racts	
  More	
  Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Done	
  the	
  
work
Email	
  Marke7ng
$1	
  spent
$41	
  return
 
Email	
  is	
  best.	
  Remember	
  1995?
#hire14
 
Darren	
  Rowse	
  aka	
  @ProBlogger
 
Dear	
  Rich
Will	
  It	
  Blend?
Cost?	
  $50
Views:	
  10,656,840
Total	
  Video	
  Views:	
  	
  192,351,121
	
  	
   	
   	
   700%...
@Franklin_Adam
LinkedIn
@Franklin_Adam
@Franklin_Adam
LinkedIn
@Franklin_Adam
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  P...
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  P...
Social	
  Strategy	
  -­‐	
  BeginnerSocial	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secu...
Social	
  Strategy	
  -­‐	
  Intermediate
What	
  would	
  you	
  do?
Content	
  marke7ng
49
  	
   	
   	
   	
   	
  
#NHHPC13
  	
   	
   	
   	
   	
  
  	
   	
   	
   	
   	
  
#NHHPC13
Up	
  55%
Up	
  107%	
  (@replies)
Sales
#NHHPC13
56
“Train	
  hard,
	
  win	
  easy”
Sean	
  Bowes
www.bluewiremedia.com.au/book
Thank	
  you.
!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
1300 258 394
www.bluewiremedia.com.au/book
Blogging
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33%
CTR
@Franklin_Adam
40% OR
25% CTR
@Franklin_Adam
Tailored
1 call
to action
Personal
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only!
@Franklin_Adam
28-35% open rate
$7,000 sales
@Franklin_Adam
Email marketing
• Battle of the Subject Lines and From Name
@Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
27%
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
7%
(10% higher op
rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Profile
@Franklin_Adam
Complete Profile
@Franklin_Adam
Slides
@Franklin_Adam
@Franklin_Adam
Lead with generosity
@Franklin_Adam
“Thank you”
@Franklin_Adam
Personal
@Franklin_Adam
Reach out
@Franklin_Adam
Events
Events
@Franklin_Adam
Sales
@Franklin_Adam
@Franklin_Adam
Aspirational clients
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Feedly
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
$10,000+
@Franklin_Adam
@Franklin_Adam
$297 $497
@Franklin_Adam
www.bluewiremedia.com.au/social-media-that-works-online-course
www.bluewiremedia.com.au/web-marke...
BONUS: 30 days access to advice
(via Skype and email)
worth $1,650
$297
$497
@Franklin_Adam
www.bluewiremedia.com.au/social-media-that-works-online-course
www.bluewiremedia.com.au/web-marke...
@Franklin_Adam
www.bluewiremedia.com.au/social-media-that-works-online-course
www.bluewiremedia.com.au/web-marketing-that-...
@Franklin_Adam
@Franklin_Adam
“Thank	
  you”
If	
  you’d	
  like	
  a	
  hand	
  with	
  your	
  social	
  media,	
  or	
  you	
  like	
  
the	
  book,	...
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
KPI Social Media workshop day
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KPI Social Media workshop day

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Adam Franklin gave this workshop for KPI in 2014.

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KPI Social Media workshop day

  1. 1. The Truth About Social Media for Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube • Social Media Strategy • Q&A Adam Franklin, Marketing Manager
  2. 2. 2
  3. 3. 4 Who’s  next? You? @Franklin_Adam
  4. 4. 5
  5. 5. Tweet  Tweet!                                                                                                          @Franklin_Adam            @Bluewire_Media  Tweet  Tweet @Franklin_Adam
  6. 6. Show of hands up we get
  7. 7. Weiner-­‐gate@Franklin_Adam
  8. 8. Tools@Franklin_Adam
  9. 9. Don’t  have  7me? No time? @Franklin_Adam
  10. 10. @Franklin_Adam
  11. 11. Monitor
  12. 12. Men7on
  13. 13. Relax…
  14. 14. Just  like  real  life!@Franklin_Adam
  15. 15. Twi:er@Franklin_Adam
  16. 16. 1  referral  in  24  hours
  17. 17. 1. Facebook  comments   Facebook@Franklin_Adam
  18. 18. 1. Facebook  comments   2  referrals  in  10  minutes
  19. 19. 1. Facebook  comments   8  referrals  in  1  day
  20. 20. INVEST
  21. 21. 25 Remarkable  content @Franklin_Adam
  22. 22. Blogging@Franklin_Adam
  23. 23. Blogging  A:racts  More  Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
  24. 24. Done  the   work
  25. 25. Email  Marke7ng $1  spent $41  return
  26. 26.   Email  is  best.  Remember  1995? #hire14
  27. 27.   Darren  Rowse  aka  @ProBlogger
  28. 28.   Dear  Rich
  29. 29. Will  It  Blend? Cost?  $50 Views:  10,656,840 Total  Video  Views:    192,351,121         700%   Results?
  30. 30. @Franklin_Adam LinkedIn @Franklin_Adam
  31. 31. @Franklin_Adam LinkedIn @Franklin_Adam
  32. 32. Social  Strategy  -­‐  Beginner 1.  Set  up  pages      
  33. 33. Social  Strategy  -­‐  Beginner 1.  Set  up  pages       2.  Secure  your  URL      
  34. 34. Social  Strategy  -­‐  Beginner 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing
  35. 35. Social  Strategy  -­‐  Beginner 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen
  36. 36. Social  Strategy  -­‐  BeginnerSocial  Strategy  -­‐  Beginner 1.  Set  up  pages       2.  Secure  your  URL       5.  Join  in 3.  Publish  content  &  enable  sharing 4.  Watch  and  listen
  37. 37. Social  Strategy  -­‐  Intermediate
  38. 38. What  would  you  do?
  39. 39. Content  marke7ng
  40. 40. 49
  41. 41.            
  42. 42. #NHHPC13
  43. 43.            
  44. 44.             #NHHPC13
  45. 45. Up  55% Up  107%  (@replies) Sales #NHHPC13
  46. 46. 56 “Train  hard,  win  easy” Sean  Bowes
  47. 47. www.bluewiremedia.com.au/book
  48. 48. Thank  you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam 1300 258 394 www.bluewiremedia.com.au/book
  49. 49. Blogging @Franklin_Adam
  50. 50. @Franklin_Adam
  51. 51. @Franklin_Adam
  52. 52. @Franklin_Adam
  53. 53. @Franklin_Adam
  54. 54. @Franklin_Adam
  55. 55. @Franklin_Adam
  56. 56. @Franklin_Adam
  57. 57. @Franklin_Adam
  58. 58. @Franklin_Adam
  59. 59. @Franklin_Adam
  60. 60. @Franklin_Adam
  61. 61. 33% CTR @Franklin_Adam
  62. 62. 40% OR 25% CTR @Franklin_Adam
  63. 63. Tailored 1 call to action Personal @Franklin_Adam
  64. 64. @Franklin_Adam
  65. 65. @Franklin_Adam
  66. 66. @Franklin_Adam
  67. 67. Best performing emails - text only! @Franklin_Adam
  68. 68. 28-35% open rate $7,000 sales @Franklin_Adam
  69. 69. Email marketing • Battle of the Subject Lines and From Name @Franklin_Adam
  70. 70. • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
  71. 71. 10% 6% 31% • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
  72. 72. • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
  73. 73. 34% • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
  74. 74. • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
  75. 75. 13% • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
  76. 76. [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
  77. 77. 27% [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
  78. 78. • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
  79. 79. 7% (10% higher op rate) • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
  80. 80. @Franklin_Adam
  81. 81. @Franklin_Adam
  82. 82. @Franklin_Adam Profile
  83. 83. @Franklin_Adam Complete Profile
  84. 84. @Franklin_Adam Slides
  85. 85. @Franklin_Adam
  86. 86. @Franklin_Adam Lead with generosity
  87. 87. @Franklin_Adam “Thank you”
  88. 88. @Franklin_Adam Personal
  89. 89. @Franklin_Adam Reach out
  90. 90. @Franklin_Adam Events Events
  91. 91. @Franklin_Adam Sales
  92. 92. @Franklin_Adam
  93. 93. @Franklin_Adam Aspirational clients
  94. 94. @Franklin_Adam
  95. 95. @Franklin_Adam
  96. 96. @Franklin_Adam
  97. 97. @Franklin_Adam
  98. 98. @Franklin_Adam
  99. 99. @Franklin_Adam
  100. 100. @Franklin_Adam
  101. 101. @Franklin_Adam Feedly
  102. 102. @Franklin_Adam
  103. 103. @Franklin_Adam
  104. 104. @Franklin_Adam
  105. 105. @Franklin_Adam
  106. 106. $10,000+ @Franklin_Adam
  107. 107. @Franklin_Adam
  108. 108. $297 $497 @Franklin_Adam www.bluewiremedia.com.au/social-media-that-works-online-course www.bluewiremedia.com.au/web-marketing-that-works-online-course
  109. 109. BONUS: 30 days access to advice (via Skype and email) worth $1,650
  110. 110. $297 $497 @Franklin_Adam www.bluewiremedia.com.au/social-media-that-works-online-course www.bluewiremedia.com.au/web-marketing-that-works-online-course $794 for both
  111. 111. @Franklin_Adam www.bluewiremedia.com.au/social-media-that-works-online-course www.bluewiremedia.com.au/web-marketing-that-works-online-course
  112. 112. @Franklin_Adam
  113. 113. @Franklin_Adam
  114. 114. “Thank  you” If  you’d  like  a  hand  with  your  social  media,  or  you  like   the  book,  please  let  me  know! ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam 0424 329 132 @Franklin_Adam

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