Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. Social media is a bit like coming to an industry function – some friends, you know some people, some are strangers but relationships evolve. Let’s start with social media.
Who’s on Twitter...? Everyone else can tune out for 30 secs.
Uses Social Media? Success with Social Media? Had social go so wrong, you move country? WHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card. STAND UP: Who got website? Facebook? Blogs? Email? YouTube? Twitter? LinkedIn?
Wasting time, say something wrong, start a fight, get fired, get sued, negative comments …
Don’t have enough time, employees might waste time, it’s often banned.
Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. #1 on google for DELL. Share price dropped. Then they realised. Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Met @RichardatDELL Now DELL are leading the way!
5 years ago: Twitter & Facebook didn’t exist, so faster now.
Free. Social Media monitoring tool? LINK on landing page!
Done properly can have a positive effect IF you know & follow the rules!
Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT
Authentic + Honest
WHAT STEPS did you do with last marketing effort to make it “sharable?” We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
Customer Service is a whole new way to look at Twitter!
Facebook’s terms have changed slightly re: COMPETITIONS but the case study still stands as example of using existing features!
BANK on facebook!
Len Pryor. Google was #1, Microsoft was losing relevance. Len had fear of flying & overcame it by transparency. PR & Legal terrified, worked. 100k hits day 1, 5 million 6 months. TRANSPARENT, GENUINE, TRUST, THOUGH LEADER – exactly what you can do!
Single Greatest Business Asset. National Publications, book deal & interactions with 100s of 1000s of small business owners. Significant Search Engine traffic, EVEN NONE TRUE, would still do it. Instrinsically rewarding. Makes better THINKER, WRITER, SPEAKER, SALESPERSON, FOCUSED on LEARNING...
BLANK OUT SCREEN. Many of you received our 1 st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, HIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else! For Bluewire – it is still our best form of social. 3Ps – people, participation, promotion. Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
All marketers are for these 1-on-1 convos.
Hypothetical – Robert Scoble – mega blogger & the Internet’s 1 st TRUST AGENT – KDBi – late at night – doesn’t quite get the hang of it --- and because his daughter is sick he gives up, spits dummy & gives it a terrible review on his blog. He tweets about it, blogs & causes huge reputational damage for KDBi and the industry. HOW DO YOU RESPOND…?? Break into groups of 3 & 4 for a few minutes.
How to get on the front foot using social media Might have seen Play video
4,859,919 followers! Question: think back to the last marketing activity you did... How did you personalise it???
180 videos in 48 hours. Ashton Kutcher, Demi Moore, Christina Appelgate, Twitter founder, high profile bloggers, Starbucks (10m facebook fans) Twitter followers increase 1000% Facebook “LIKED” by 600,000
Not SOCIAL bc POPULAR It’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.
KDBi Marketing using 21st century tools
MARKETING USING 21 st CENTURY TOOLS Adam Franklin , Marketing Manger
Will It Blend? <ul><li>Cost? $50 </li></ul><ul><li>Views: 7,803,123 </li></ul><ul><li>Total Channel Views: 94,945,499 </li></ul><ul><li>700% </li></ul>Results?
Social Media Strategy - Beginner <ul><li>Set up company pages </li></ul><ul><li>Secure your URL </li></ul><ul><li>Good content & enable sharing </li></ul><ul><li>Watch & listen </li></ul><ul><li>Join in </li></ul>