Ideas2Market - Building a Successful Online Strategy


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Ideas2Market - Building a Successful Online Strategy

  1. 1. Building a Successful Online Strategy
  2. 2. 2Lets Play a Game
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  9. 9. 9Setting a GoalHow to set realistic expectations- Have it link back to your business goals- How will it be measured. It must be a number!- Don’t set yourself up for failure- Have a deadline for your goal- Have a monthly goal and track your success
  10. 10. 10Client ExampleIndustry: Fast FoodMeasurable – positive sentiment vs. negative sentiment (For every 1negative comment we want there to be 20) 1 / 20Goal – Increased Customer SatisfactionAttainable- Current positive sentiment vs. negative sentimentis at 1/ 7.Relevant – Yes, it is one of three company goals for the year.Time-Bound- This is measured monthly and once the goal has be obtainedit will increase.
  11. 11. 11Web Strategy
  12. 12. 12Web Strategy- Identify your target market- Keywords that your targetmarketing will be searching- Where are they offline andonline- What social media platformsare they usingFREE DOWNLOAD
  13. 13. 13Social Media Strategy- Social Media Monitoring- Who is authorised on theaccounts?- What URLS do you have?- What social media contentwill you share?FREE DOWNLOAD
  14. 14. 14Social Media Tips- Social Media Policy and Social Media Guidelines- Facebook Personal Account Security- Read the platform terms and conditions- 20% sell and 80% add value and inform- Link to your social media profile from e-signature- Consistency is key
  15. 15. 15Getting StartedResearch your competitors- What social media platforms are they using?- What success are they seeing? Why?- What are they doing badly?- How often are they doing it?Look for:Kinds of content, photo and video, timing of posts, how long have they had theirpage? How many followers, how are followers interacting with the pages.
  16. 16. 16Get AutomatedIf This Then That - ifttt.comBlog > email > email all staffBBlog > Facebook
  17. 17. 17Analytics and
  18. 18. 18Analytics and
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  21. 21. 21Stay up to
  22. 22. 22Stay up to DateSocial Media Online Academy- Step by step online video instruction- Beginner, Intermediate and Advanced Strategies- Printable step by step guide for all tutorials-Monthly webinars with leading practitioners-VIP ($100 p/m) Support from
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  24. 24. 24Getting Started Tips1. Complete a Web Strategy and Social Media Strategy2. Create Social Media pages (review T’s + C’s)3. Review your competitors and be better!4. Market your presence on social media everywhere5. Listen and respond to your community (entertain)6. Don’t wait for them to come to you (tweepz, twellow)7. Look to the best for ideas (Coca Cola, Starbucks, Oreos)
  25. 25. 25Are there any Questions?