Flex - eCommerce
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Flex - eCommerce



Research, research, research...

Research, research, research
Understand your target market
Domain name
Decide on the website design & build
Web hosting
Create a marketing strategy and keep track
Create a sales strategy



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  • My name.Bluewire Media8 Steps to a Successful eCommerce System
  • DEFINE YOUR GOALResearch is fundamental to an effective eCommerce system.See how your competitors are doing it.Know what productsThe more data you have the better prepared you will be.
  • DEFINE YOUR AUDIENCEHow?POS surveys.Phone surveysBehaviour, what they react to
  • Marking is about bringing your customers to your site
  • Once they are on your site, how will you make them buy?EMAILS

Flex - eCommerce Flex - eCommerce Presentation Transcript

  • eCommerce Do It Well, Or Don’t Bother! Shanon Scully Web Strategy Advisor
  • 1. Research, research, research!• Research your competitors• Research their prices• Research their eCommerce systems• Research their customers• Research their marketing DEFINE YOUR GOAL!!
  • 2. Understand your target market• Are they ready to buy online?• Look at where they buy online in other markets• Understand their online behaviour• Geographical location DEFINE YOUR TARGET AUDIENCE!!
  • 3. Domain name• Your Brand online• Uniquely identifies your business• Secure your name: o .com.au o .net.au o .com o .net o .co.uk
  • 4. The eCommerce System Design & build• Your budget• Number of products• Who will manage the system• Future proof the system• The payment gateways• International o Currency o Language
  • 5. Web hosting• Cost• Technical specifications• Traffic• Stability• Management
  • 6. Content• Content is King! o Fresh o Relivant• Blog• Email marketing• Don’t Sell Sell Sell
  • 7. Create a marketing strategy and keep track• Revolve around your Goals and Target Market• Learn about online marketing o SEO o Pay Per Click ads• Keep track o Google Analytics• It won’t happen over night
  • 8. Create a sales strategy• Different between marketing & sales strategy o Marketing: Brand awareness & position o Sales: Converting those that know, to those that buy• Understand the buying process within your eCommerce system o The funnel• How will you build your relationships? o EDMs o Social Media o Workshops
  • bluewiremedia.com.au/flex eCommerce1. Research, research, research2. Understand your target market3. Domain name4. Decide on the website design & build5. Web hosting6. Content7. Create a marketing strategy and keep track8. Create a sales strategy Questions???