eCommerce Do It Well, Or Don’t Bother! Shanon Scully Web Strategy Advisor
1. Research, research, research!• Research your competitors• Research their prices• Research their eCommerce systems• Research their customers• Research their marketing DEFINE YOUR GOAL!!
2. Understand your target market• Are they ready to buy online?• Look at where they buy online in other markets• Understand their online behaviour• Geographical location DEFINE YOUR TARGET AUDIENCE!!
3. Domain name• Your Brand online• Uniquely identifies your business• Secure your name: o .com.au o .net.au o .com o .net o .co.uk
4. The eCommerce System Design & build• Your budget• Number of products• Who will manage the system• Future proof the system• The payment gateways• International o Currency o Language
5. Web hosting• Cost• Technical specifications• Traffic• Stability• Management
6. Content• Content is King! o Fresh o Relivant• Blog• Email marketing• Don’t Sell Sell Sell
7. Create a marketing strategy and keep track• Revolve around your Goals and Target Market• Learn about online marketing o SEO o Pay Per Click ads• Keep track o Google Analytics• It won’t happen over night
8. Create a sales strategy• Different between marketing & sales strategy o Marketing: Brand awareness & position o Sales: Converting those that know, to those that buy• Understand the buying process within your eCommerce system o The funnel• How will you build your relationships? o EDMs o Social Media o Workshops
bluewiremedia.com.au/flex eCommerce1. Research, research, research2. Understand your target market3. Domain name4. Decide on the website design & build5. Web hosting6. Content7. Create a marketing strategy and keep track8. Create a sales strategy Questions???