Your SlideShare is downloading. ×
  • Like
Flex - eCommerce
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Flex - eCommerce


Research, research, research …

Research, research, research
Understand your target market
Domain name
Decide on the website design & build
Web hosting
Create a marketing strategy and keep track
Create a sales strategy

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • My name.Bluewire Media8 Steps to a Successful eCommerce System
  • DEFINE YOUR GOALResearch is fundamental to an effective eCommerce system.See how your competitors are doing it.Know what productsThe more data you have the better prepared you will be.
  • DEFINE YOUR AUDIENCEHow?POS surveys.Phone surveysBehaviour, what they react to
  • Marking is about bringing your customers to your site
  • Once they are on your site, how will you make them buy?EMAILS


  • 1. eCommerce Do It Well, Or Don’t Bother! Shanon Scully Web Strategy Advisor
  • 2. 1. Research, research, research!• Research your competitors• Research their prices• Research their eCommerce systems• Research their customers• Research their marketing DEFINE YOUR GOAL!!
  • 3. 2. Understand your target market• Are they ready to buy online?• Look at where they buy online in other markets• Understand their online behaviour• Geographical location DEFINE YOUR TARGET AUDIENCE!!
  • 4. 3. Domain name• Your Brand online• Uniquely identifies your business• Secure your name: o o o .com o .net o
  • 5. 4. The eCommerce System Design & build• Your budget• Number of products• Who will manage the system• Future proof the system• The payment gateways• International o Currency o Language
  • 6. 5. Web hosting• Cost• Technical specifications• Traffic• Stability• Management
  • 7. 6. Content• Content is King! o Fresh o Relivant• Blog• Email marketing• Don’t Sell Sell Sell
  • 8. 7. Create a marketing strategy and keep track• Revolve around your Goals and Target Market• Learn about online marketing o SEO o Pay Per Click ads• Keep track o Google Analytics• It won’t happen over night
  • 9. 8. Create a sales strategy• Different between marketing & sales strategy o Marketing: Brand awareness & position o Sales: Converting those that know, to those that buy• Understand the buying process within your eCommerce system o The funnel• How will you build your relationships? o EDMs o Social Media o Workshops
  • 10. eCommerce1. Research, research, research2. Understand your target market3. Domain name4. Decide on the website design & build5. Web hosting6. Content7. Create a marketing strategy and keep track8. Create a sales strategy Questions???