Event Marketing Template

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Make the most of web marketing for your next event.

If you're planning an event, there are some crucial things you should do with your online marketing to help you make the most of it:

Before: Set up online ticketing and registration, encourage your speakers and attendees to interact
During: Free wifi, hashtags, tweetups in the breaks
After: Add photos to Facebook and videos to YouTube, share resources, send attendees a thank you email
And lots, lots more!
Use this free template as a web marketing and social media marketing guide for your next event.

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Event Marketing Template

  1. 1. Event Marketing Template Pre: Setup a Ticket Registration page (Using Eventbrite and PayPal) including: During: ❏ ❏ ❏ ❏ ❏ ❏ Event Title Speakers Agenda Date and Time Map Ticket Prices for Early bird, General and 2 or more ❏ Registration and payment ❏ Social media share buttons ❏ Confirmation email and tax receipt Marketing the event: ❏ ❏ ❏ ❏ ❏ Email event invites to your subscribers Encourage speakers to share Encourage attendees to share Encourage sponsors to share Invite journalists/bloggers/influencers as VIPs for free ❏ Use social media – re-tweet competitions can be very effective! ❏ Reach out to other networks that might be interested in your event ❏ Send a follow up email a few hours before ticket sales close (text only works best) Post: ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ Have free WiFi Have a hashtag for Twitter and Instagram Encourage people to tweet Take photos Film presentations Record testimonials from attendees Organise a tweet up in the breaks Have printed out feedback forms Setup a Resources page including: ❏ ❏ ❏ ❏ Thank you message Presentation slides (Slideshare) Resources to download Websites referenced throughout presentations ❏ Contact details and a Call To Action Follow up: ❏ Post photos to Facebook and tag attendees where possible ❏ Add videos to YouTube ❏ Send attendees a thank you email with a link to the resources page ❏ Email an event summary to people who missed out Free Download at www.bluewiremedia.com.au/event-marketing-template Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)  2014 by Bluewire Media v1.4 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 @Bluewire_Media Please feel free to post this on your blog or email, tweet & share it with whomever.

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