Australia’s premier email
marketing summit

proudly presented by
Email is a 2 way street:
Designing emails for conversation
Speaker Name &
Company

@Franklin_Adam

#EMSA2013
@Franklin_Adam

#EMSA2013
33%
CTR
@Franklin_Adam

#EMSA2013
38% CTR
@Franklin_Adam

#EMSA2013
@Franklin_Adam

#EMSA2013
28-35%
@Franklin_Adam

#EMSA2013
40% OR
25% CTR
@Franklin_Adam

#EMSA2013
Tailored

1 call
to action

Personal
@Franklin_Adam

#EMSA2013
@Franklin_Adam

#EMSA2013
@Franklin_Adam

#EMSA2013
@Franklin_Adam

#EMSA2013
@Franklin_Adam

#EMSA2013
@Franklin_Adam

#EMSA2013
Battle of the Subject Lines and From Name
@Franklin_Adam

#EMSA2013
Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

#EMSA2013
Adam Franklin & Toby Jenkins vs Bluewire Media

10%
6%

31%
@Franklin_Adam

#EMSA2013
Personal (eg. Toby Jenkins) vs Company (eg. Bluewire Media)

@Franklin_Adam

#EMSA2013
Personal (eg. Toby Jenkins) vs Company (eg. Bluewire Media)

34%

@Franklin_Adam

#EMSA2013
[Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

#EMSA2013
[Bluewire News] vs [BLUEWIRE NEWS]

13%

@Franklin_Adam

#EMSA2013
[INVITE] LinkedIn Masterclass v LinkedIn Masterclass

@Franklin_Adam

#EMSA2013
[INVITE] LinkedIn Masterclass v LinkedIn Masterclass

27%

@Franklin_Adam

#EMSA2013
[FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

#EMSA2013
[FREE E-BOOK] vs [E-BOOK]

7%

(and 10% higher

click thru rate)

@Franklin_Adam

#EMSA2013
www.bluewiremedia.com.au/speaking/emsa2013
www.bluewiremedia.com.au/speaking/emsa2013
Thank you!
Adam.Franklin@bluewiremedia.com.au

@Franklin_Adam

www.bluewiremedia.com.au/speaking/emsa2013
EMSA 2013 -- Email is a two way street by Adam Franklin
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EMSA 2013 -- Email is a two way street by Adam Franklin

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Adam Franklin gave this presentation in Sydney at the Email Marketing Summit Australia on Mon Oct 14th 2013.
http://bluewiremedia.com.au/speakers/emsa2013

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EMSA 2013 -- Email is a two way street by Adam Franklin

  1. 1. Australia’s premier email marketing summit proudly presented by
  2. 2. Email is a 2 way street: Designing emails for conversation Speaker Name & Company @Franklin_Adam #EMSA2013
  3. 3. @Franklin_Adam #EMSA2013
  4. 4. 33% CTR @Franklin_Adam #EMSA2013
  5. 5. 38% CTR @Franklin_Adam #EMSA2013
  6. 6. @Franklin_Adam #EMSA2013
  7. 7. 28-35% @Franklin_Adam #EMSA2013
  8. 8. 40% OR 25% CTR @Franklin_Adam #EMSA2013
  9. 9. Tailored 1 call to action Personal @Franklin_Adam #EMSA2013
  10. 10. @Franklin_Adam #EMSA2013
  11. 11. @Franklin_Adam #EMSA2013
  12. 12. @Franklin_Adam #EMSA2013
  13. 13. @Franklin_Adam #EMSA2013
  14. 14. @Franklin_Adam #EMSA2013
  15. 15. Battle of the Subject Lines and From Name @Franklin_Adam #EMSA2013
  16. 16. Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam #EMSA2013
  17. 17. Adam Franklin & Toby Jenkins vs Bluewire Media 10% 6% 31% @Franklin_Adam #EMSA2013
  18. 18. Personal (eg. Toby Jenkins) vs Company (eg. Bluewire Media) @Franklin_Adam #EMSA2013
  19. 19. Personal (eg. Toby Jenkins) vs Company (eg. Bluewire Media) 34% @Franklin_Adam #EMSA2013
  20. 20. [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam #EMSA2013
  21. 21. [Bluewire News] vs [BLUEWIRE NEWS] 13% @Franklin_Adam #EMSA2013
  22. 22. [INVITE] LinkedIn Masterclass v LinkedIn Masterclass @Franklin_Adam #EMSA2013
  23. 23. [INVITE] LinkedIn Masterclass v LinkedIn Masterclass 27% @Franklin_Adam #EMSA2013
  24. 24. [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam #EMSA2013
  25. 25. [FREE E-BOOK] vs [E-BOOK] 7% (and 10% higher click thru rate) @Franklin_Adam #EMSA2013
  26. 26. www.bluewiremedia.com.au/speaking/emsa2013
  27. 27. www.bluewiremedia.com.au/speaking/emsa2013
  28. 28. Thank you! Adam.Franklin@bluewiremedia.com.au @Franklin_Adam www.bluewiremedia.com.au/speaking/emsa2013

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