EMSA 2013 -- Email is a two way street by Adam Franklin
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EMSA 2013 -- Email is a two way street by Adam Franklin

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Adam Franklin gave this presentation in Sydney at the Email Marketing Summit Australia on Mon Oct 14th 2013.

Adam Franklin gave this presentation in Sydney at the Email Marketing Summit Australia on Mon Oct 14th 2013.
http://bluewiremedia.com.au/speakers/emsa2013

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    EMSA 2013 -- Email is a two way street by Adam Franklin EMSA 2013 -- Email is a two way street by Adam Franklin Presentation Transcript

    • Australia’s premier email marketing summit proudly presented by
    • Email is a 2 way street: Designing emails for conversation Speaker Name & Company @Franklin_Adam #EMSA2013
    • @Franklin_Adam #EMSA2013
    • 33% CTR @Franklin_Adam #EMSA2013
    • 38% CTR @Franklin_Adam #EMSA2013
    • @Franklin_Adam #EMSA2013
    • 28-35% @Franklin_Adam #EMSA2013
    • 40% OR 25% CTR @Franklin_Adam #EMSA2013
    • Tailored 1 call to action Personal @Franklin_Adam #EMSA2013
    • @Franklin_Adam #EMSA2013
    • @Franklin_Adam #EMSA2013
    • @Franklin_Adam #EMSA2013
    • @Franklin_Adam #EMSA2013
    • @Franklin_Adam #EMSA2013
    • Battle of the Subject Lines and From Name @Franklin_Adam #EMSA2013
    • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam #EMSA2013
    • Adam Franklin & Toby Jenkins vs Bluewire Media 10% 6% 31% @Franklin_Adam #EMSA2013
    • Personal (eg. Toby Jenkins) vs Company (eg. Bluewire Media) @Franklin_Adam #EMSA2013
    • Personal (eg. Toby Jenkins) vs Company (eg. Bluewire Media) 34% @Franklin_Adam #EMSA2013
    • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam #EMSA2013
    • [Bluewire News] vs [BLUEWIRE NEWS] 13% @Franklin_Adam #EMSA2013
    • [INVITE] LinkedIn Masterclass v LinkedIn Masterclass @Franklin_Adam #EMSA2013
    • [INVITE] LinkedIn Masterclass v LinkedIn Masterclass 27% @Franklin_Adam #EMSA2013
    • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam #EMSA2013
    • [FREE E-BOOK] vs [E-BOOK] 7% (and 10% higher click thru rate) @Franklin_Adam #EMSA2013
    • www.bluewiremedia.com.au/speaking/emsa2013
    • www.bluewiremedia.com.au/speaking/emsa2013
    • Thank you! Adam.Franklin@bluewiremedia.com.au @Franklin_Adam www.bluewiremedia.com.au/speaking/emsa2013