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Creating Emails For Maximum Results SMETech

by Bluewire Media on Nov 30, 2009

306 views

Adam Franklin’s slides from the SMETech Summit.

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Adam Franklin’s slides from the SMETech Summit.

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http://www.bluewiremedia.com.au

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Blank screen & talk about my 1 st campaign. Learnt 2 brutal lessons. 1. Easy to Stuff Up 2. Most don’t read it. But I’ve made mistakes & learnt so Ill share that.
Whitepaper in work book + 101 Tips
I’ve made mistakes, so you don’t need to be this guy!
Have you ever received one like this? Not very engaging is it?
Stick to your word. Or you’ll erode trust & lose engagement
Make it interesting for the user… or they’ll lose interest. Not engaged.
Of course you can’t be engaged when you can read it!
Hotmail is the biggest culprit..
80% only see subject line. Give it attention it needs. Get the message across for the 80% who don’t open.
Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
Send it around the office to check rendering, copy etc
Born from testing
Thought unsubscribes would increase, but reminder is appreciated!
KEY IS ENGAGING CONTENT --- but what is that? 3.7m viewers, highest rating show of year. More than Underbelly, AFL final, State of Origin, AFL final… REAL PEOPLE
Great way to deliver content in an interesting way
Link back to what real people find popular… STORY: when I got an iPhone
MOST POPULAR link ever 50%+
Marketing speak vs. what people can understand…!
Turn to person next to you & tell them 1 THING you got out of that section. – 30 secs.
FUN PART
Sydney business consultant…
Car wash in Brisbane. Update Profile competition  Lambo day!
Great tool for listening
ask
observe
All marketers are keen for these 1-on-1 convos.
Email is about communication.. So is social – PERFECT MATCH..!
GAME Time. Stand up with Facebook, Twitter, Linked In, Blog, You tube, MySpace…. Last people standing get a wine.
Check out vid on You Tube -- Facebook 4 th largest
If your content is engaging its perfect avenue for it to be shared!
Plus unsubscribes…. We even survey people when they unsubscribe
Plus unsubscribes…. We even survey people when they unsubscribe
Plus unsubscribes…. We even survey people when they unsubscribe
READ 60 sec intro
Don’t give expert advice
Story – Low cost initiative. Contra deal with a supplier…!!
Get a personal
Get a personal
Last year’s presentation was about DESIGN this is about creating great content

Creating Emails For Maximum Results SMETech — Presentation Transcript

Adam Franklin, Bluewire Media
- 6 Mistakes to avoid
- The Formula
- Hypoxi case study
Secret Formula for Email Marketing Success
Adam Franklin
- Bluewire Media
- It could be that the purpose of your life is only to serve as a warning to others!
Fibbing
‘ Me’ copy
Image only
Broken
Neglected Subject
Test, test, test…!
Part 1- Killer Subjects
1 week later…
- Killer Subject Line
- = Email Marketing Success!
Part 2 – People
Interviews
Popular
Photos
‘ 10 year old’ English
- Killer Subject Line
- + People
- = Email Marketing Success!
Part 3 – Participation
Pet of the week
Listen
Surveys
Reports
Conversation
- Killer Subject Line
- + People
- + Participation
- = Email Marketing Success!
Part 4 - Products
- Killer Subject Line
- + People
- + Participation
- + Products
- = Email Marketing Success!
Social Media
Stand Up
Follow
Follow
Tweet
Update fans
Share
Share
- Killer Subject Line
- + People
- + Participation
- + Products
- X Social Media
- = Email Marketing Success!
Expert advice
Subject
Success Story
Guess the bum
Guess the bum HINT: Which Australian icon famously had a costume malfunction on the catwalk?
1 st 50 people
Social Media
Share
www.Hypoxi.com.au [email_address] @HypoxiAustralia HypoxiAustralia HypoxiAustralia
Q & A
Enjoy yourself!
Bonus
- Secret Formula + 2 free whitepaper
- Today’s slides
- “ Designing Emails for Action” video
- Special offer for SME Tech Summit
- www.BluewireMedia.com.au/SMETech
Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin

Creating Emails For Maximum Results SMETech

by Bluewire Media on Nov 30, 2009

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Creating Emails For Maximum Results SMETech — Presentation Transcript