Adam Franklin, Bluewire Media <ul><li>6 Mistakes to avoid  </li></ul><ul><li>The Formula </li></ul><ul><li>Hypoxi case stu...
Adam Franklin <ul><li>Bluewire Media   </li></ul><ul><ul><li>Brisbane web design  </li></ul></ul><ul><ul><li>Co-founder & ...
 
<ul><li>It could be that the purpose of your life is only to serve as a warning to others! </li></ul>
 
Fibbing
‘ Me’ copy
Image only
Broken
Neglected Subject
Test, test, test…!
Part 1- Killer Subjects
1 week later…
<ul><li>Killer Subject Line </li></ul><ul><li>= Email Marketing Success! </li></ul>
Part 2 – People
Interviews
Popular
Photos
‘ 10 year old’ English
<ul><li>Killer Subject Line </li></ul><ul><li>+  People   </li></ul><ul><li>= Email Marketing Success! </li></ul>
Part 3 – Participation
Pet of the week
 
Listen
Surveys
Reports
Conversation
<ul><li>Killer Subject Line </li></ul><ul><li>+  People   </li></ul><ul><li>+  Participation   </li></ul><ul><li>= Email M...
Part 4 - Products
 
<ul><li>Killer Subject Line </li></ul><ul><li>+  People   </li></ul><ul><li>+  Participation   </li></ul><ul><li>+  Produc...
Social Media
Stand Up
 
 
 
 
Follow
Follow
Tweet
Update fans
Share
Share
<ul><li>Killer Subject Line </li></ul><ul><li>+  People   </li></ul><ul><li>+  Participation   </li></ul><ul><li>+  Produc...
 
 
Expert advice
Subject
Success Story  <ul><li>   </li></ul>
Guess the bum
Guess the bum HINT:  Which Australian icon famously had a costume malfunction on the catwalk? 
1 st  50 people
Social Media
Share
 
www.Hypoxi.com.au   [email_address]     @HypoxiAustralia   HypoxiAustralia   HypoxiAustralia
Q & A
Enjoy yourself!
Bonus <ul><li>Secret Formula + 2 free whitepaper </li></ul><ul><li>Today’s slides </li></ul><ul><li>“ Designing Emails for...
Adam Franklin - Bluewire Media www.BluewireMedia.com.au   [email_address] @Franklin_Adam BluewireMedia BluewireMedia Linke...
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Creating Emails For Maximum Results SMETech

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Adam Franklin's slides from the SMETech Summit.

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  • Blank screen &amp; talk about my 1 st campaign. Learnt 2 brutal lessons. 1. Easy to Stuff Up 2. Most don’t read it. But I’ve made mistakes &amp; learnt so Ill share that.
  • Whitepaper in work book + 101 Tips
  • I’ve made mistakes, so you don’t need to be this guy!
  • Have you ever received one like this? Not very engaging is it?
  • Stick to your word. Or you’ll erode trust &amp; lose engagement
  • Make it interesting for the user… or they’ll lose interest. Not engaged.
  • Of course you can’t be engaged when you can read it!
  • Hotmail is the biggest culprit..
  • 80% only see subject line. Give it attention it needs. Get the message across for the 80% who don’t open.
  • Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
  • Send it around the office to check rendering, copy etc
  • Born from testing
  • Thought unsubscribes would increase, but reminder is appreciated!
  • KEY IS ENGAGING CONTENT --- but what is that? 3.7m viewers, highest rating show of year. More than Underbelly, AFL final, State of Origin, AFL final… REAL PEOPLE
  • Great way to deliver content in an interesting way
  • Link back to what real people find popular… STORY: when I got an iPhone
  • MOST POPULAR link ever 50%+
  • Marketing speak vs. what people can understand…!
  • Turn to person next to you &amp; tell them 1 THING you got out of that section. – 30 secs.
  • FUN PART
  • Sydney business consultant…
  • Car wash in Brisbane. Update Profile competition  Lambo day!
  • Great tool for listening
  • ask
  • observe
  • All marketers are keen for these 1-on-1 convos.
  • Email is about communication.. So is social – PERFECT MATCH..!
  • GAME Time. Stand up with Facebook, Twitter, Linked In, Blog, You tube, MySpace…. Last people standing get a wine.
  • Check out vid on You Tube -- Facebook 4 th largest
  • If your content is engaging its perfect avenue for it to be shared!
  • Plus unsubscribes…. We even survey people when they unsubscribe
  • Plus unsubscribes…. We even survey people when they unsubscribe
  • Plus unsubscribes…. We even survey people when they unsubscribe
  • READ 60 sec intro
  • Don’t give expert advice
  • Story – Low cost initiative. Contra deal with a supplier…!!
  • Get a personal
  • Get a personal
  • Last year’s presentation was about DESIGN this is about creating great content
  • Creating Emails For Maximum Results SMETech

    1. 1. Adam Franklin, Bluewire Media <ul><li>6 Mistakes to avoid </li></ul><ul><li>The Formula </li></ul><ul><li>Hypoxi case study </li></ul>Secret Formula for Email Marketing Success
    2. 2. Adam Franklin <ul><li>Bluewire Media </li></ul><ul><ul><li>Brisbane web design </li></ul></ul><ul><ul><li>Co-founder & MD </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@Franklin_Adam </li></ul></ul>
    3. 4. <ul><li>It could be that the purpose of your life is only to serve as a warning to others! </li></ul>
    4. 6. Fibbing
    5. 7. ‘ Me’ copy
    6. 8. Image only
    7. 9. Broken
    8. 10. Neglected Subject
    9. 11.
    10. 12. Test, test, test…!
    11. 13. Part 1- Killer Subjects
    12. 14. 1 week later…
    13. 15. <ul><li>Killer Subject Line </li></ul><ul><li>= Email Marketing Success! </li></ul>
    14. 16. Part 2 – People
    15. 17. Interviews
    16. 18. Popular
    17. 19. Photos
    18. 20. ‘ 10 year old’ English
    19. 21. <ul><li>Killer Subject Line </li></ul><ul><li>+ People </li></ul><ul><li>= Email Marketing Success! </li></ul>
    20. 22. Part 3 – Participation
    21. 23. Pet of the week
    22. 25. Listen
    23. 26. Surveys
    24. 27. Reports
    25. 28. Conversation
    26. 29. <ul><li>Killer Subject Line </li></ul><ul><li>+ People </li></ul><ul><li>+ Participation </li></ul><ul><li>= Email Marketing Success! </li></ul>
    27. 30. Part 4 - Products
    28. 32. <ul><li>Killer Subject Line </li></ul><ul><li>+ People </li></ul><ul><li>+ Participation </li></ul><ul><li>+ Products </li></ul><ul><li>= Email Marketing Success! </li></ul>
    29. 33. Social Media
    30. 34. Stand Up
    31. 39. Follow
    32. 40. Follow
    33. 41. Tweet
    34. 42. Update fans
    35. 43. Share
    36. 44. Share
    37. 45. <ul><li>Killer Subject Line </li></ul><ul><li>+ People </li></ul><ul><li>+ Participation </li></ul><ul><li>+ Products </li></ul><ul><li>X Social Media </li></ul><ul><li>= Email Marketing Success! </li></ul>
    38. 48. Expert advice
    39. 49. Subject
    40. 50. Success Story <ul><li>  </li></ul>
    41. 51. Guess the bum
    42. 52. Guess the bum HINT: Which Australian icon famously had a costume malfunction on the catwalk? 
    43. 53. 1 st 50 people
    44. 54. Social Media
    45. 55. Share
    46. 57. www.Hypoxi.com.au [email_address] @HypoxiAustralia HypoxiAustralia HypoxiAustralia
    47. 58. Q & A
    48. 59. Enjoy yourself!
    49. 60. Bonus <ul><li>Secret Formula + 2 free whitepaper </li></ul><ul><li>Today’s slides </li></ul><ul><li>“ Designing Emails for Action” video </li></ul><ul><li>Special offer for SME Tech Summit </li></ul><ul><li>www.BluewireMedia.com.au/SMETech </li></ul>
    50. 61. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin
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