Creating Emails For Maximum Results SMETech
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Creating Emails For Maximum Results SMETech

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Adam Franklin's slides from the SMETech Summit.

Adam Franklin's slides from the SMETech Summit.

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  • Blank screen & talk about my 1 st campaign. Learnt 2 brutal lessons. 1. Easy to Stuff Up 2. Most don’t read it. But I’ve made mistakes & learnt so Ill share that.
  • Whitepaper in work book + 101 Tips
  • I’ve made mistakes, so you don’t need to be this guy!
  • Have you ever received one like this? Not very engaging is it?
  • Stick to your word. Or you’ll erode trust & lose engagement
  • Make it interesting for the user… or they’ll lose interest. Not engaged.
  • Of course you can’t be engaged when you can read it!
  • Hotmail is the biggest culprit..
  • 80% only see subject line. Give it attention it needs. Get the message across for the 80% who don’t open.
  • Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
  • Send it around the office to check rendering, copy etc
  • Born from testing
  • Thought unsubscribes would increase, but reminder is appreciated!
  • KEY IS ENGAGING CONTENT --- but what is that? 3.7m viewers, highest rating show of year. More than Underbelly, AFL final, State of Origin, AFL final… REAL PEOPLE
  • Great way to deliver content in an interesting way
  • Link back to what real people find popular… STORY: when I got an iPhone
  • MOST POPULAR link ever 50%+
  • Marketing speak vs. what people can understand…!
  • Turn to person next to you & tell them 1 THING you got out of that section. – 30 secs.
  • FUN PART
  • Sydney business consultant…
  • Car wash in Brisbane. Update Profile competition  Lambo day!
  • Great tool for listening
  • ask
  • observe
  • All marketers are keen for these 1-on-1 convos.
  • Email is about communication.. So is social – PERFECT MATCH..!
  • GAME Time. Stand up with Facebook, Twitter, Linked In, Blog, You tube, MySpace…. Last people standing get a wine.
  • Check out vid on You Tube -- Facebook 4 th largest
  • If your content is engaging its perfect avenue for it to be shared!
  • Plus unsubscribes…. We even survey people when they unsubscribe
  • Plus unsubscribes…. We even survey people when they unsubscribe
  • Plus unsubscribes…. We even survey people when they unsubscribe
  • READ 60 sec intro
  • Don’t give expert advice
  • Story – Low cost initiative. Contra deal with a supplier…!!
  • Get a personal
  • Get a personal
  • Last year’s presentation was about DESIGN this is about creating great content

Transcript

  • 1. Adam Franklin, Bluewire Media
    • 6 Mistakes to avoid
    • The Formula
    • Hypoxi case study
    Secret Formula for Email Marketing Success
  • 2. Adam Franklin
    • Bluewire Media
      • Brisbane web design
      • Co-founder & MD
      • @Franklin_Adam
  • 3.  
  • 4.
    • It could be that the purpose of your life is only to serve as a warning to others!
  • 5.  
  • 6. Fibbing
  • 7. ‘ Me’ copy
  • 8. Image only
  • 9. Broken
  • 10. Neglected Subject
  • 11.
  • 12. Test, test, test…!
  • 13. Part 1- Killer Subjects
  • 14. 1 week later…
  • 15.
    • Killer Subject Line
    • = Email Marketing Success!
  • 16. Part 2 – People
  • 17. Interviews
  • 18. Popular
  • 19. Photos
  • 20. ‘ 10 year old’ English
  • 21.
    • Killer Subject Line
    • + People
    • = Email Marketing Success!
  • 22. Part 3 – Participation
  • 23. Pet of the week
  • 24.  
  • 25. Listen
  • 26. Surveys
  • 27. Reports
  • 28. Conversation
  • 29.
    • Killer Subject Line
    • + People
    • + Participation
    • = Email Marketing Success!
  • 30. Part 4 - Products
  • 31.  
  • 32.
    • Killer Subject Line
    • + People
    • + Participation
    • + Products
    • = Email Marketing Success!
  • 33. Social Media
  • 34. Stand Up
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39. Follow
  • 40. Follow
  • 41. Tweet
  • 42. Update fans
  • 43. Share
  • 44. Share
  • 45.
    • Killer Subject Line
    • + People
    • + Participation
    • + Products
    • X Social Media
    • = Email Marketing Success!
  • 46.  
  • 47.  
  • 48. Expert advice
  • 49. Subject
  • 50. Success Story
    •  
  • 51. Guess the bum
  • 52. Guess the bum HINT: Which Australian icon famously had a costume malfunction on the catwalk? 
  • 53. 1 st 50 people
  • 54. Social Media
  • 55. Share
  • 56.  
  • 57. www.Hypoxi.com.au [email_address] @HypoxiAustralia HypoxiAustralia HypoxiAustralia
  • 58. Q & A
  • 59. Enjoy yourself!
  • 60. Bonus
    • Secret Formula + 2 free whitepaper
    • Today’s slides
    • “ Designing Emails for Action” video
    • Special offer for SME Tech Summit
    • www.BluewireMedia.com.au/SMETech
  • 61. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin