Your SlideShare is downloading. ×

Bluewire social media marketing for business v2

695

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
695
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Who’s dabbled with social media? Who’s had success with social media? Who’s had social media go so wrong they’ve had to move to another country?
  • Whitepaper in work book + 101 Tips
  • It takes time & effort.
  • Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. #1 on google for DELL. Share price dropped. Then they realised. Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Met @RichardatDELL
  • 5 years ago: Twitter & Facebook didn’t exist, so faster now.
  • Free. Social Media monitoring tool?
  • Done properly can have a positive effect IF you know & follow the rules!
  • Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT
  • All marketers are keen for these 1-on-1 convos.
  • We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • Len Pryor. Google
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • 180 videos in 48 hours. Ashton Kutcher, Demi Moore, Christina Appelgate, Twitter founder, high profile bloggers, Starbucks (10m facebook fans) Twitter followers increase 1000% Facebook “LIKED” by 600,000
  • How will this translate to SALES??
  • Transcript

    • 1. Social Media for Business
      • Is it a Fad?
      • Your worst fears
      • Twitter, Facebook, Blogs & YouTube
      • Your Social Strategy
      • Q&A
      Adam Franklin , Marketing Manager
    • 2.  
    • 3.
        • @Franklin_Adam
        • @Bluewire_Media
        • #bluewire
    • 4.  
    • 5.  
    • 6. Don’t have time?
    • 7.  
    • 8.  
    • 9. Monitor
    • 10. RELAX…
    • 11. It’s just like real life!
    • 12.  
    • 13.  
    • 14. Speaker RTs
    • 15. Delegate tweets
    • 16. Win
    • 17. Never SPAM
    • 18. Damage Control
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23.  
    • 24. Will It Blend?
      • Cost? $50
      • Views: 7,803,123
      • Total Channel Views: 94,945,499
      • 700%
    • 25. Social Strategy - Beginner
      • Set up company pages
      • Secure your URL
      • Good content & enable sharing
      • Watch, monitor & listen
      • Join in
    • 26. Social Strategy - Intermediate Build (genuine) Relationships & share Drive visitors to website Good content to Inform, Entertain Persuade & Influence
    • 27.  
    • 28. Enjoy yourself!
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33. Malcolm Burrows @ITCorporateLaw John Fison @NetBoxBlue Toby Jenkins @Toby_Jenkins Adam Franklin @Franklin_Adam #bluewire
    • 34. www.bluewiremedia.com.au/SocialMediaForBusiness

    ×