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Bluewire social media marketing for business v2

by Bluewire Media on Jul 19, 2010

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social media web strategy

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Who’s dabbled with social media? Who’s had success with social media? Who’s had social media go so wrong they’ve had to move to another country?
Whitepaper in work book + 101 Tips
It takes time & effort.
Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. #1 on google for DELL. Share price dropped. Then they realised. Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Met @RichardatDELL
5 years ago: Twitter & Facebook didn’t exist, so faster now.
Free. Social Media monitoring tool?
Done properly can have a positive effect IF you know & follow the rules!
Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT
All marketers are keen for these 1-on-1 convos.
We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
All marketers are keen for these 1-on-1 convos.
All marketers are keen for these 1-on-1 convos.
Len Pryor. Google
All marketers are keen for these 1-on-1 convos.
All marketers are keen for these 1-on-1 convos.
180 videos in 48 hours. Ashton Kutcher, Demi Moore, Christina Appelgate, Twitter founder, high profile bloggers, Starbucks (10m facebook fans) Twitter followers increase 1000% Facebook “LIKED” by 600,000
How will this translate to SALES??

Bluewire social media marketing for business v2 — Presentation Transcript

Social Media for Business
- Is it a Fad?
- Your worst fears
- Twitter, Facebook, Blogs & YouTube
- Your Social Strategy
- Q&A
Adam Franklin , Marketing Manager
Don’t have time?
Monitor
RELAX…
It’s just like real life!
Speaker RTs
Delegate tweets
Win
Never SPAM
Damage Control
Will It Blend?
- Cost? $50
- Views: 7,803,123
- Total Channel Views: 94,945,499
- 700%
Social Strategy - Beginner
- Set up company pages
- Secure your URL
- Good content & enable sharing
- Watch, monitor & listen
- Join in
Social Strategy - Intermediate Build (genuine) Relationships & share Drive visitors to website Good content to Inform, Entertain Persuade & Influence
Enjoy yourself!
Malcolm Burrows @ITCorporateLaw John Fison @NetBoxBlue Toby Jenkins @Toby_Jenkins Adam Franklin @Franklin_Adam #bluewire
www.bluewiremedia.com.au/SocialMediaForBusiness