BLUEWIRE MEDIA’S2011 CULTURE ANDGLOWERS ALBUM
CONTENTS   FOREWORD                   / 03   DINNER PHOTOS              / 05   CORE VALUES                / 07   BIRTHDAY ...
FOREWORD
WELCOME TO THE                                                                                              FOREWARD/ 0420...
CORE VALUES
CORE VALUES                                 CORE VALUES/ 08              · DEVOTED COMMUNICATION              · STRATEGY P...
PURPOSEPHILOSOPHYBRAND PROMISEBHAG
PURPOSE                                                                  PURPOSE/ 13                                      ...
CULTURE
CULTURE                                                                                                         CULTURE/ 1...
CULTURE                                                                                                          CULTURE/ ...
CULTURE                                                                                                                   ...
CULTURE                                                                                                             CULTUR...
CULTURE                                                                                                        CULTURE/21“...
CULTURE                                                                                                                   ...
GLOWERS
GLOWERS                                                                                                                   ...
GLOWERS                                                                                                                GLO...
GLOWERS                                                                                                                  G...
GLOWERS                                                                                                                  G...
GLOWERS                                                                                                                   ...
GLOWERS                                                                                                                  G...
GLOWERS                                                                                                                   ...
GLOWERS                                                                                                                   ...
GLOWERS                                                                                                                 GL...
GLOWERS                                                                                                                   ...
MORE PHOTOS
JOIN US                                                                                                                   ...
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
Bluewire Media's 2011 Culture & Glowers Album
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Bluewire Media's 2011 Culture & Glowers Album

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This album is a culmination of the glowers and culture statements from our team to give you an insight into what we’re about.

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Bluewire Media's 2011 Culture & Glowers Album

  1. 1. BLUEWIRE MEDIA’S2011 CULTURE ANDGLOWERS ALBUM
  2. 2. CONTENTS FOREWORD / 03 DINNER PHOTOS / 05 CORE VALUES / 07 BIRTHDAY PARTY PHOTOS / 09 PURPOSE / 12 PHILOSOPHY BRAND PROMISE BIG HAIRY AUDACIOUS GOAL CHRISTMAS PARTY PHOTOS / 14 CULTURE / 16 FUN PHOTOS / 23 GLOWERS / 25 MORE PHOTOS / 36 JOIN US / 41
  3. 3. FOREWORD
  4. 4. WELCOME TO THE FOREWARD/ 042011 BLUEWIRE MEDIACULTURE & GLOWERS ALBUMWHAT IS A CULTURE For many years clients have sent us “glowers” - our word for unsolicited praise or testimonials. And our “culture” has been something central to our team at Bluewire. This& GLOWERS ALBUM? album is a culmination of the glowers and culture statements from our team to give you an insight into what we’re about. For many years we’ve admired Zappos.com, the online store led by CEO Tony Hsieh. They are famous for their legendary culture based around their 10 core values. People regularly take tours of their Las Vegas office so they can “see” their culture for themselves. Every year they release a Culture Book written by their ‘Zappos Family’. Since we try to emulate companies and leaders who we like, we invite you to read the first Bluewire Culture and Glowers Album! All the best, Toby Jenkins & Adam Franklin
  5. 5. CORE VALUES
  6. 6. CORE VALUES CORE VALUES/ 08 · DEVOTED COMMUNICATION · STRATEGY PLUS EXECUTION · CONTINUOUS IMPROVEMENT · TRUSTED ADVISOR · ECSTATIC PEOPLE
  7. 7. PURPOSEPHILOSOPHYBRAND PROMISEBHAG
  8. 8. PURPOSE PURPOSE/ 13 PHILOSOPHY BRAND PROMISETO HELP EVERY ORGANISATION MAKE THE MOST OF A WEB STRATEGY BHAGPHILOSOPHYDO WHAT YOU LOVEBRAND PROMISEDEVOTED COMMUNICATIONBHAG(BIG HAIRY AUDACIOUS GOAL)TO BE THE GOOGLE OF WEB STRATEGY
  9. 9. CULTURE
  10. 10. CULTURE CULTURE/ 17“ TheBluewire’sfor me isabout big thing culture “ I have the veryBluewire we love here at flat hierarchy “ As things I love there are many a contractor about workingstaff empowerment and how Media. Everyone’s input on at Bluewire. The flexibility, thesuggestions from anyone about absolutely anything is valued experience, the networking, theany part of the business are and considered. There are no social aspect (the parties!) andtaken on board and considered. wrong answers and ideas are above all the team spirit and theEveryone has the opportunity to given a chance to grow. If I think work that we do here. Adam andinstigate change and come up of a way something can be done Toby are both terrific leaders, andwith new ideas (and see their easier or more efficient, I feel all employees get a real say in theideas take shape.) Likewise, I love empowered to spend the time to direction of the business. There’show I don’t have to ask anyoneif I can buy a client a going-away make it happen. The growing list of ‘tools’ that I’ve created and that no-one I’d prefer to work for. ”present or break “policy” to give we’re now using are a pretty good Angus R, contractor 9 monthsa client the best service. It’s ourflat management hierarchy! I can’t example of this. ”imagine being able to do these Sam S, employee 2 yearsthings in many other companies. ”Lesley H, employee 4 years
  11. 11. CULTURE CULTURE/ 18“ I feel lucky to havethe companiesBluewire. Several of found “ The first thing I line on Bluewire was the read about “ Bluewire’s culture means doing your best with a positive attitudeI have previously worked with are the website: “The supreme towards your work, your peers(still) very traditional in nature. You accomplishment is to blur the line and yourself. We are a team whoknow the type… slow to act, all between work & play” and found are there to help each other grow,decisions (even the small ones) it so inspiring. What Bluewire’s learn and improve. Our drive tomade by a few at the top… very culture means to me is to blur help others succeed is achieveddisheartening. Bluewire on the the lines: between talented and because we, as individuals, areother hand is a forward thinking young, between hard working push to succeed. Our hard workcompany and not afraid to give and fun, between co-workers is only matched by our need tonew ideas a go. All processesfrom business management right and mates, and between far and near. I’ve been working remotely ‘let our hair down’. ”through to project work have for Bluewire from the other side Shanon S, employee 6 monthsbeen created through trial anderror, by everyone. If something of the world for two years now. ”doesn’t work, we change it. If we Montse B, contractor 2 yearsread or see something new, wetry it. Gives you a great sense ofownership and responsibility! ”Angela B, employee 3 years
  12. 12. CULTURE CULTURE/ 19“ Bluewire culture having bosses that trust you’ll always doskill-set is vital to the mix.Bluewire culture is means knowing that everyone’s unique your best. It’s being “ WhatisI the people.Bluewire’s culture love about I reallyappreciated for your work and challenged to keep on improving. It’s a team that enjoy spending time withrespects and appreciates every person’s native genius. everyone; they’re fun, smart and great value. We’ve got to knowWorking at Bluewire means being able to work from anywhere - (San Francisco, each other a lot over the lastSantiago or Byron Bay!) but still having the access to colleagues and the support and four years and the laughs andfeedback you get working from the office. Heck it means being able to move to Bondi! friendships are what I enjoy most. Living in Sydney and coming backBluewire culture embraces learning. It’s discussion and sharing ideas and molding your to Brisbane once a month, makesown role. I still find it remarkable I applied for a marketing job and was given a copy me appreciate what a brilliantwriting job because I’d be happier doing it (the job didn’t even exist yet!). team we have! ”At Bluewire - curiosity, motivation, creativity and freedom are nurtured, never stifled. Adam F, founder 6 yearsYou’ll end up doing things you thought would be scary (like giving a speech on socialmedia when you’re new to the job!) only to find you can do that and more.Bluewire culture means finding it a bit hard not to brag about how good you’ve got it!And it means wondering why on earth more businesses don’t treat their staff like theirmost important assets. ”Sarah M, contractor 2 years
  13. 13. CULTURE CULTURE/ 20“ I love that we’re highlymore oforganised so we can do “ I’m an intern at Bluewire Media and halfway through my program. “ A everysense member has a that real staff of equality andwhat we feel passionate about. I’ve found myself learning new valuable and important opinionI love that we all question the things every hour, every day. I have and that it should be heard. Anstatus quo. I love that we’re always been given countless opportunities open office with workspaces onimproving in so many small ways. to contribute and have been the outer and meeting table withI love how we learn and implement encouraged and accepted as part of fruit on in the centre so that allso quickly. I love our flexibility in the team. Their culture is inclusive, can meet as equals, break breadhow we work. I love that we can hard working and very positive. (fruit and tubs of yoghurt) andand do say no. I love that I haveconfidence in everyone around The experience has been gold. ” grow ideas in the best interests of delivering an outstanding serviceme. And the best part is that I justreally like all the guys and girls in Laura E, intern 10 weeks offering back to clients. ”the team too! ” Dave S, consultant 1 year, Oz-MelioratorsToby J, founder 6 years
  14. 14. CULTURE CULTURE/21“ everything that theyisdo - fromin Bluewire’s culture ingrained “ I love the culture ofwhole team Media business. The the Bluewire “ Bluewirethat justare one They companies Media ‘get it’. of thosethe first meeting to the end of a is energised, positive and this is understand how to harness theproject; they all live and breathe down to having great leadership most out of their staff by offeringtheir culture. The team are from Adam and Toby, coupled with them trust, respect, freedom todynamic, open minded, agile, a fantastic service that is offered innovate and a corporate culturehonest, hardworking and most to clients. I’d wholeheartedly that most web designers andimportantly responsive which is recommend them and indeed do digital natives would give theirwhat sets them apart from theircompetitors and is why we view every time I can! ” non-mouse arm to be part of! ”them as trusted advisors and John F, colleague 2 years Pauly G, partner/supplier 3 years Netbox Blue Reload Mediacrucial to our success. ”Hanh K, client 18 months
  15. 15. CULTURE CULTURE/ 22“ enjoy the environment youbeing ableto The Culture to me means work and “ The first culture is “transparency”. Itwhen I think of Bluewire’s word that comes to mind is that transparencya space where you are excited to go that has allowed me to build a lot of trust in a very shortwork and meet the challenges. I feel that time with the organisation. There is logistical transparencythis is an essential part of the culture at regarding invoices and pay scales, but more importantlyBluewire, with everyone who works there there is visionary transparency. The whole team, includingexcited to be in the office and committed newcombers are privy to the hopes and dreams of Bluewire.to providing the best quality product There are no hidden agendas, everyone working together,and service to their clients. I thoroughly airing problems (or bottle necks as Bluewire like to call them)enjoyed my time at Bluewire where and brainstorming solutions. The whole team know what theI as was able to learn and apply the others are doing. This transparency creates equality, trust andnew knowledge I have to my studies loyalty. By virture of this culture it has been a pleasure workingand future work opportunities. ” with Bluewire and I would happily do so in the future. ”Hamish K. Intern, 10 weeks Sharon B. Intern, 10 weeks
  16. 16. GLOWERS
  17. 17. GLOWERS GLOWERS/ 26A “glower” is Bluewire’s word for unsolicited praise.It might be a card, phone call, thank you email or a testimonial.“Guys, today is a significant, momentous day in the “As always gents, an informative read and entertaining: it is thecalendar: it’s one year of working together! (Don’t only newsletter that I consistently read. It is great to see your staffask me how I remember this and not what I had for contributions as well.”breakfast!) Thanks for the laughs, chit chat, wine, - Dave S, email subscriberheat packs, birthday present and general hard workover the last 12 months. It’s been a pleasure for usto work with you both and I sincerely mean that. The “I found working with Matt to be a very good experience. He wasdifference between you guys and the others is huge always very prompt in responding to everything, very clear in hisand so refreshing. Thanks again guys and I look communication and open to new ideas. I would recommend himforward to working with you this year.” and Bluewire most highly.”- Hanh K, client 18 months - Melanie C, client 3 years“The audit with Ange was a delight. Bluewire has apositive way of doing things.” “Perfect. Love it. You’re the bomb.”- Alan M, consultant 6 months - Tegan W, client
  18. 18. GLOWERS GLOWERS/ 27“The site is completely thrilling and I have hadgreat feedback from the businesses on the Precinct so far.”- Sarah G, client 3 years“Hi Toby, I just wanted to shoot you a quick email to “Lesley did a superb job with my website and I wanted to let yousay thank you for the thank you note that I received know how good she was. She’s just amazing—sharp, intelligent,in the mail this morning :) You would know better proactive and can really put a sentence together. She’s a great assetthan anyone that almost all communication that I to your company. What I especially liked was how I asked her to doreceive these days is via email and your personal things on the fly and they’re done!”note in hard copy shows that the Bluewire team - Rick B, client 2 yearsknows that it’s important to get the balance rightbetween electronic efficiencies and personal touches. “Thank you Adam for your very professional Social MediaIt’s particularly impressive because your business Presentation. It was great. I appreciate even more the power of thiscould easily be forgiven for losing perspective on tool for business promotion.”that! It was nice to get something other than an - Miriam E, event attendeeinvoice in my pigeon hole!”- Amanda R, client 12 months “We’re getting a ‘billion million compliments’ on the website!” - Nicola M, client
  19. 19. GLOWERS GLOWERS/ 28“You run a schmick operation.”- Glenn M, industry peer“Hi Guys, thanks so much for putting on last night—it “I had a meeting with Sarah last week to basically go throughwas great to hear what you said about blogging and website structure, strategic planning etc. I thought you would likearticles. I have a collection of articles from a weekly to know that I am very pleased with Sarah’s professionalism andnewspaper segment I write, and will definitely be general approach to the task, as well as being very impressed withgetting these out there.Thanks for some wonderful her attention to detail, interactive manner and collegial approach toideas and the opportunity to be a part of the night.” problem solving.”- Julia H, event attendee - Rick B, client 2 years“Dear Sarah and Sam, thanks so much for theoutstanding work you’ve both done on [our] “Thanks for the wonderful work Bluewire are doing for [us] —we’vesite—exceptional.” got Nic working hard this very afternoon!” - Allison, sponsored not-for-profit- Jessica L, client
  20. 20. GLOWERS GLOWERS/ 29“The consensus from the team is that it’s awesome! Thank you somuch for all your help with this and for the fast turnaround.”- Sandie L, client“Perfecto! Aside from the fact you have an absolute “... from the concept and design phase through to the officialnatural gift for this stuff—where did you learn your launch of the College’s new site, Bluewire Media maintained atrade? I told Adam you were an absolute treasure.” professional, responsive and judicious approach to ensuring [our]- Ariana H, client 4 years new website was of the highest quality… We have been very impressed with the high level of communication offered by Bluewire Media with regular and prompt communications ensuring a smooth“I am happy to help you guys out in way especially due project. The College’s staff, parents and students have all found theto the FANTASTIC work you are doing for us at the new website to be visually impressive and also easy to navigate.moment. Really, I don’t know if I tell you and your team The supportive and technical brilliance of the Bluewire Media teamenough how much we appreciate you and the work you have created a website that has fully achieved all the projecteddo for us.” outcomes of the process. The College is very impressed with the- Dimity H, sponsored not-for-profit website and are equally pleased to have it acknowledged at the 2010 Interactive Media Awards.” - David G and Cherie N, client
  21. 21. GLOWERS GLOWERS/ 30“We are all so excited to have this finally up and running – all thanksto you! Thank you so much again!”- Cassie L, client“Hi Toby, just walked back into the office and received “Just had a look at your website and it’s fantastic.a beautiful edible bloom from you. Thank you so much It really does make ours look quite primitive and unwieldy. Thefor your kind thoughts and we are looking forward pricing and service modules are very clear and I really like theto working with you to achieve your goals. It is great feedback button.”to work with people who care and hopefully we can - Vivienne S, colleague 1 yearachieve your expectations together.Thanks again.”- Lyn W, supplier “Sarah is a fantastic designer and she is wonderful to deal with. And Joel’s usability work is excellent too.”“The team was fantastic. We were running late with - Clarissa K, client 2 yearsthe newsletter and you were able to turn it aroundreally quickly. Very satisfied with the work. Youalso helped out the internal IT when they hit a few “I love the website! Your team has done an awesome job—be sureproblems and were really willing to look for a solution.” to pass on my gratitude.”- Anon, client - Lauren B, sponsored not-for-profit
  22. 22. GLOWERS GLOWERS/ 31“Well done and thanks for the quick turnaround of this piece of work.It has been a pleasure working with you on this.”- John L, client“Just wanted to let you know that Angela has been “Please do forgive my late email as I simply wish to congratulatefantastic over the last two to three weeks in getting you both on such a great event last month (Your Web Strategythe website finalised and looking ‘schmick’! It went & How To Top Google workshop) on 27th April. I must say that‘live’ this morning and I’m very happy with the finished I attend and organise events regularly and I found this one wasproduct, as I hope you are, with it being designed and exceptionally well thought-through and executed: the venue, thebranded by your business.” networking drinks with the ‘coloured spots’, the presentations, the- James S, client materials provided and the follow-up. Well done!” - Melanie R, event attendee“Solid presentation today. Up to date and on the moneyin terms of commercial awareness and application.” “You guys hosted a really nice party. It was so well organised and I- Peter C, seminar sttendee was most impressed with the initial online advertisement, the gentle text reminder and then the post correspondence. Fantastically well“Now that’s a newsletter!” planned and executed! No wonder Bluewire is such a success!”- Dan N, referral partner 2 years - Werine E, party guest
  23. 23. GLOWERS GLOWERS/ 32“Sarah...you are a super star! Thanks you so much for all that.It is a MASSIVE help.”- Dani, client“Hi Angela, I was going to send you an email to let you “Hi Sam, you beat me to the chase. Thank you so much for all yourknow the site had gone live but things have been a bit help and hard work over the past year. You’ve been fantastic to workchaotic around here the last few days! We’ve gotten with! Thanks so much for that manual. All the best!”lots of really good feedback, particularly from members, - Cassie L, clientand we’ve made some content updates on the fly torespond to that feedback. “I wanted to take the opportunity to thank you all for yourWe’ve also had some great feedback from our CEO, contribution to the site. I have found the whole process fromwho last night described the site as “brilliant” and you the initial design phase with [our design agency] through to theguys definitely deserve some of the credit for that. So, development and deployment with Bluewire to be seamless andabsolutely it’s OK for you to include us on your list of professional. The job came in on estimate and on time, and I haverecent work.” found it an absolute pleasure to work with you all. Thank you again- Sandie L, client for all of your assistance, and I really hope to be able to work with you again in the future.” - Chloe L, client 2 years
  24. 24. GLOWERS GLOWERS/ 33“I always find your information useful and am currentlyreading your ebook—it’s so well done!”- Tracey M, PR professionalI am so glad I chose your presentation and I must say “Thanks for the wonderful work Bluewire are doing for [us] —we’veI left so infused with ideas. Thank you for an excellent got Nic working hard this very afternoon!”presentation & making the other side of my brain kick - Allison, sponsored not-for-profitstart with a bit of modern marketing techniques. Thankyou again, I really enjoyed your presentation, the bestthat I attended at the conference so far.” “Hi Adam, just thought I would shoot you an email to say how- Enzo P, conference delegate impressed I am with this initiative to grow your database! Fabulous! You definitely do your own PR superbly.”“Hi Angela, just a quick note to thank you for your help - Victoria P, PR professionalthe other day. I got the newsletters out safely, and theylook great. The unsubscribe function is brilliant, andeasy to manage. And I like the instant reporting too— “We are very happy with the website and the supportgreat for adding details to my marketing reports.” we have had from Bluewire.”- Alison T, client - Kathi M
  25. 25. GLOWERS GLOWERS/ 34“I had excellent feedback on Sarah and her efforts.The clients were really happy with the dashboard presented.”- Mindy, client“Hi Adam, I’d like to thank you and your team at “Many thanks to both Bluewire and [our design agency] for yourBluewire for your continued support of the QUT combined effort in helping to make the site perform as well asCommunication Design Graduate Exhibition. It’s it’s doing – I hope it continues. I know it’s sometimes frustratingBluewire’s support for our exhibition that drove my working with other agencies, but I think in this case it has been aefforts and focus towards web design for my final year very good marrying of skills!of study. I have been focusing on interface design for I do appreciate it; as does [our] MD!.”new and emerging technologies based around touch - Patrice S, clientbased input including smart phones and tablet devices.Receiving this award is a huge honour and a welcomed “Hey Adam, gotta tell you, just been to another workshop/recognition of my hard work and effort during my final conference and they had someone talking about social media etc!!year at QUT. I hope to hear from you soon, and wish You were so much better! More informative and better delivery!”you and your team the best over the holiday period.” - Mary L, conference attendee- Tyler A, student
  26. 26. GLOWERS GLOWERS/ 35“You guys are fantastic! THANK YOU!”- Rebecca G, sponsored not-for-profit“I found working with Matt to be a very good “Hi guys, just a quick shout out to say thanks for today’s e-newsexperience. He was always very prompt in responding (and in particular, the web plan.) As I’m completing an e-marketingto everything, very clear in his communication and open strategy document as we speak, this will be of great assistance. Asto new ideas. I would recommend him and Bluewire with most things, summarising something succinctly is usually themost highly.” best approach. Thanks again.”- Melanie C, client 3 years - Cameron P, newsletter subscriber“Sam is absolutely fantastic. You couldn’t find a better “Hi Toby, thanks for the invitation to the Email Secrets Event lastbloke for your team.” night. Very informative and interesting. I’m sure there is plenty we- Rob M, sponsored not-for-profit can take from this for future marketing attempts.” - Danny L, event attendee“Thanks for the newsletter below—I really like the layout.” “You guys are wonderful!”- Martine, client - Sandra N, client
  27. 27. MORE PHOTOS
  28. 28. JOIN US JOIN US/ 41If you like the sound Toby Jenkins Adam Franklinof working with us at General Manager Marketing ManagerBluewire, please feel @Toby_Jenkins @Franklin_Adamfree to get in touch. www.TobyJenkins.com.au www.AdamFranklin.com.au toby.jenkins@bluewiremedia.com.au adam.franklin@bluewiremedia.com.auWe’re always looking Or tweet some of the team: www.BluewireMedia.com.au/blog Sam Sargent @unitsevenfor people to join Lesley Hays @lesleyhays www.twitter.com/Bluewire_Mediaour team as staff, Angus Russell @angus_russell www.facebook.com/BluewireMediacontractors, partners Shanon Scully @shanonscully Sarah McVeigh @sarah_mcv www.youtube.com/BluewireMediaand clients! Montse Balbuena @balbuena www.linkedin.com/company/Bluewire-MediaPLEASE SHARE CONTACT© 2011 by Bluewire Media. This e-book is free and licensed under the Phone: 1300 BLUEWIRE (1300 258 394)Creative Commons License, Attribution 3.0. If you find this e-book useful please feel free to blog about Web: www.BluewireMedia.com.auit, tweet it, email it to a friend and otherwise share it with the world. The authors simply ask that you don’t Twitter: @Bluewire_Mediaalter, transform, or build upon it without prior consent.The link for Bluewire Media’s 2011 Culture andGlowers Album is www.bluewiremedia.com.au/2011-culture-and-glowers-album/ Sydney: 246 Campbell Parade, Bondi, NSW 2026 Brisbane: Unit 5A, 205 Montague Road, West End,THANKS Queensland 4101Thanks to Kay Kim for designing this album. And of course a huge thank you to staff, clients, suppliers,mentors, consultants and friends of Bluewire Media - you make everyday heaps of fun!

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