Australian Marketing Institute - Social Media for Business


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14 April 2010: Australian Marketing Institute Workshop. Session 1 by Adam Franklin

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  • Tweet away! Let me share something that is a little embarrassing... #3 on Google. Who here is #1 - #3 on google? 1. Keywords, 2. Publish content 3. Anchor text, 4. Blog 5. Tweet
  • Who is on Twitter? Right now? Facebook? YouTube? Linked In? Flickr? MySpace? Blogs?
  • It’s a waste of time? Negative things? Start an argument? Say something wrong? Get Sued? Get Fired?
  • BIGGEST CONCERN.... It takes time & effort.
  • Dell ignored social media. JEFF JARVIS bought a PC with Premium service. Faulty. Sent it back. Still faulty. Terrible service. Frustrated. Started to blog. 253 comments. DELL HELL. 1 st on Google. Media latched on. Dell Stock Price dropped. Michael Dell came back. Overcame it with $1.5million investment. Idea Storm & Corporate Blog (transparency)
  • Michael Dell came back. Overcame it invest
  • If there’s 1 thing you do it’s LISTEN
  • Not all bad. Done properly can have a positive effect IF you know & follow the rules!
  • Social media is like one big cocktail party. Rules of SOCIAL ETIQETTE are the same. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT.
  • AUTHENTIC: Hugh Jackman “Sydney Opera CENTER” not Opera House. Obvious it wasn’t him tweeting. HONEST: admitted it was US Publicist & promised to tweet himself. Don’t let fear of failure stop you. Just admit mistakes & be authentic and honest
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • 6 months early set up page 2009 started. 15000 attended
  • LEN PRYOR: Microsoft losing relevance w SOFTWARE DEVELOPERS. Stock Down. Google #1. Fear of Flying “tranparancy principle” Did same with interviews with developers on a blog. 100k in 1 st day | 1.2m in 6 months | 5m in 1yr.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • “ What if people say bad things?” --- BADVOCATE. Positive opportunity to change the situation in 95% of the time Previously this would be unknown.
  • SCENARIO – a popular blogger ROBERT SCOBLE stayed at Hotel Cairns, had a bad meal & because he was in a bad mood, also happened to tweet & blog about his experience. He has 120,000 followers. The media picked up the story & its giving Cairns a bad name. How would you respond?
  • Its important to enjoy yourself or engage some professionals to help
  • Last year’s presentation was about DESIGN this is about creating great content
  • Australian Marketing Institute - Social Media for Business

    1. 1. Social Media Marketing for Business <ul><li>Is it a Fad? </li></ul><ul><li>Your worst fear </li></ul><ul><li>Twitter, Facebook, Blogs & YouTube </li></ul><ul><li>Your Social Strategy </li></ul><ul><li>Q&A </li></ul>Adam Franklin , Bluewire Media
    2. 3. <ul><ul><li> </li></ul></ul><ul><ul><li> @Franklin_Adam </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@Bluewire_Media </li></ul></ul><ul><li>Bluewire Media , Marketing Manager </li></ul>
    3. 4. Show of hands
    4. 6. Don’t have time?
    5. 9. Monitor
    6. 10. RELAX…
    7. 11. It’s just like real life!
    8. 15. Speaker RTs
    9. 16. Delegate tweets
    10. 17. Win
    11. 18. Never SPAM
    12. 19. Damage Control
    13. 24. Will It Blend? <ul><li>Cost? $50 </li></ul><ul><li>Views: 7,803,123 </li></ul><ul><li>Total Channel Views: 94,945,499 </li></ul><ul><li>700% </li></ul>
    14. 25. Social Strategy – Beginner <ul><li>Set up company pages </li></ul><ul><li>Secure your URL </li></ul><ul><li>Good content & enable sharing </li></ul><ul><li>Watch, monitor & listen </li></ul><ul><li>Join in </li></ul>
    15. 26. Social Strategy – Intermediate Build (genuine) Relationships & share Drive visitors to website Good content to Inform, Entertain Persuade & Influence
    16. 30. Social Strategy – Advanced <ul><li>Hootsuite – manage multiple accounts </li></ul><ul><li>Tweet Deck - iPhone </li></ul><ul><li>Tweet Up </li></ul><ul><li>Sync content with Involver </li></ul><ul><li>You Tube interviews </li></ul>
    17. 31. Q & A
    18. 33. Enjoy!
    19. 34. <ul><li> </li></ul>
    20. 35. Adam Franklin - Bluewire Media [email_address] @Franklin_Adam BluewireMedia BluewireMedia If you’d like me to speak your event, call Bluewire Media on 1300 258 394