AMA closing keynote - Building a Web Strategy to Drive Traffic, Social Engagement, Conversions and Clients

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Selina Power and Adam Franklin gave thi closing keynote on 6th Dec 2013 via webinar for the American Marketing Association.

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  • Save your questions…. ROI? Social media is about relationships What ’ s the ROI of answering your phone, replying to emails or saying Hi to someone, sending flowers, - Over time you ’ ll win business thanks for relationships you ’ ve nurtured on social media. Finding the time? -- iPhone – utilise dead time (at an airport, waiting for a meeting) -- hire a journalist -- hire a GenY – it ’ s second nature, not work!
  • Like having a personal trainer for a marathon. You can give it a go by yourself (4:03) Sean can get a training program Sean can train you (3:34) Sean can train with you (you rise to the level of those around you)
  • Not SOCIAL bc POPULAR It ’ s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people ’ s problems Not WEB MARKETING on a whim It ’ s about a WEB STRATEGY that positions you as the only choice to do business with.
  • This is the stuff I love. Email me, tweet me, always happy to help & chat!
  • Draw a winner...!
  • AMA closing keynote - Building a Web Strategy to Drive Traffic, Social Engagement, Conversions and Clients

    1. 1. Building a Web Strategy System to drive traffic, social engagement, conversions & clientsby Selina Power & Adam Franklin @Selina_Power @Franklin_Adam
    2. 2. Part 1:Cracking the Social Media CodeYour key to maximum engagement @Selina_Power
    3. 3. Who is doing it well?
    4. 4. Caption this updates are highly effective Fan content submission. Who is doing it well?
    5. 5. Tell the history of your company through TimelineWho is doing it well?
    6. 6. Set up Google Authorship
    7. 7. Give your Fans and followers a backstage pass
    8. 8. Ask your fans what they want.
    9. 9. Building a Web Strategy System to drive traffic,conversions & clients @Franklin_Adam
    10. 10. Universe 13
    11. 11. 75% information 23% compare 2% ready to take actionNurture with content 14
    12. 12. No risk offers 15
    13. 13. Call to action 16
    14. 14. Low risk offer 17
    15. 15. Track 18
    16. 16. Drill down 19
    17. 17. What’s converting? 20
    18. 18. Lead nurturing 21
    19. 19. Comparison (23%) 22
    20. 20. Calls to action 23
    21. 21. Take action (2%) 24
    22. 22. “Train hard, win easy” Sean Bowes 26
    23. 23. Thank you.Adam.Franklin@BluewireMedia.com.au@Franklin_AdamSelina.Power@BluewireMedia.com.au@Selina_Power Connect
    24. 24. www.bluewiremedia.com.au/ama

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