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Top 5 Franchise Marketing Strategies for 2014
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Top 5 Franchise Marketing Strategies for 2014

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The Top 5 Franchise Marketing Strategies for 2014 will make you rethink your local marketing and will help you learn to empower your customers, build local relationships, and leverage location-based …

The Top 5 Franchise Marketing Strategies for 2014 will make you rethink your local marketing and will help you learn to empower your customers, build local relationships, and leverage location-based marketing!

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  • 1. www.bluewaterbrand.com  
  • 2. Why Mobile Matters! Mobile is the foundation of all marketing in 2014, and should be integrated with all marketing strategies   2  
  • 3. 91% of adults say their mobile phones are within arms reach 24/7 3  
  • 4. 74% 5 of consumers will wait only seconds for a web page Enhance  your  store's  i mobile to» load on theirmage  in   the  community   device beforeoyalty   »  Increase  customer  l »  Grow  store  traffic,  sales   nd   abandoning the asite awareness   4  
  • 5. Strategy #1 Empower Your Customers with Valuable Content 5  
  • 6. Post shareable content that gives people something they want to share with others – use offers, advice, entertainment, and inspiration J 6  
  • 7. 94% of fans consider how helpful a link would be to another user before sharing 7  
  • 8. 70% of CMOs think that custom content is the future of marketing 8  
  • 9. Strategy #2 Build Relationships with Customers and Your Community   9  
  • 10. Encourage your franchisees and make it easy for them to get involved in their communities 10  
  • 11. 83% of consumers are willing to spend more on a product or service if they feel a personal connection to the company 11  
  • 12. Emotionally engaged customers are 3 times more likely Get Active to recommend the Online! business to a friend »  Set  up  and  link  to  your  Google+  page   »  Register  with  local  directories     »  Get  local  reviews   12  
  • 13. Strategy #3 Surprise & Delight Your Customers   13  
  • 14. Leverage behavior-based data to give personalized messages to your customers – make their experience unique and special 14  
  • 15. of customers buy more from retailers who 40% personalize the shopping experience across channels 15  
  • 16. 19.5% open rate on emails with personalization – Compared to 15.1% open rate on emails without personalization 16  
  • 17. Strategy #4 Leverage Location-Based Marketing   17  
  • 18. Use social media sites that allow mobile “check-in” such as Foursquare, Facebook, and Yelp 18  
  • 19. 95% of mobile users use their device for local search 19  
  • 20. 9 out of 10 mobile phone searches result in a purchase or a visit 20  
  • 21. Strategy #5 Listen and Respond to Customers in Real Time   21  
  • 22. Show your audience they can expect timely, relevant interactions with your brand 22  
  • 23. 22% Customers are 22% more likely to consider a brand after experiencing real time marketing 23  
  • 24. Almost 50% of engagement happens within the first 30 minutes 80% of engagement in the first 180 minutes 24  
  • 25. 1.  Empower Your Customers 2.  Build Relationships with Customers & Your Community 3.  Surprise and Delight Your Customers 4.  Leverage Location-Based Marketing 5.  Listen and Respond to Customers in Real Time 25  
  • 26. Get the Infographic! www.bluewaterbrand.com/Top5   26  
  • 27. Director  of  1:1  Digital  Strategy   MaK* Wangsness Digital  MarkeQng  Expert   www.bluewaterbrand.com   Thank you!     Craig Boyte 27  
  • 28. Connect with Us! @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   bluewaterbrand.com/blog   28