www.bluewaterbrand.com	
  
Why Mobile
Matters!
Mobile is the
foundation of all
marketing in 2014,
and should be
integrated with all
marketing strateg...
91%

of adults say their mobile
phones are within arms
reach

24/7

3	
  
74%
5

of consumers
will wait only
seconds for a web page
Enhance	
  your	
  store's	
  i mobile
to» load on theirmage	
  ...
Strategy #1
Empower Your Customers
with Valuable Content

5	
  
Post shareable content that
gives people something they
want to share with others –
use offers, advice,
entertainment, and...
94%

of fans consider how helpful
a link would be to another
user before sharing

7	
  
70%

of CMOs think that custom
content is the future of
marketing

8	
  
Strategy #2
Build Relationships with
Customers and Your
Community
	
  

9	
  
Encourage your franchisees and
make it easy for them to get involved
in their communities

10	
  
83%

of consumers are willing
to spend more on a
product or service if
they feel a personal
connection to the
company

11	...
Emotionally engaged
customers are
3 times more likely
Get Active
to recommend the Online!
business to a friend
»  Set	
  u...
Strategy #3
Surprise & Delight Your
Customers
	
  

13	
  
Leverage behavior-based data to
give personalized messages to
your customers
– make their
experience unique
and special

1...
of customers buy more
from retailers who

40% personalize
the shopping
experience across
channels

15	
  
19.5%
open rate on emails with
personalization –
Compared to 15.1% open rate on
emails without personalization

16	
  
Strategy #4
Leverage Location-Based
Marketing
	
  

17	
  
Use social media sites that
allow mobile “check-in” such
as Foursquare, Facebook,
and Yelp

18	
  
95%

of mobile users
use their device
for local search

19	
  
9 out of 10 mobile phone
searches result in a
purchase or a visit

20	
  
Strategy #5
Listen and Respond to
Customers in Real Time
	
  

21	
  
Show your audience they
can expect timely, relevant
interactions with your
brand

22	
  
22%

Customers are 22%
more likely to consider a
brand after experiencing
real time marketing

23	
  
Almost 50% of engagement
happens within the
first 30 minutes
80% of engagement in the
first 180 minutes

24	
  
1.  Empower Your Customers
2.  Build Relationships with Customers &
Your Community

3.  Surprise and Delight Your Customer...
Get the Infographic!
www.bluewaterbrand.com/Top5	
  

26	
  
Director	
  of	
  1:1	
  Digital	
  Strategy	
  

MaK* Wangsness
Digital	
  MarkeQng	
  Expert	
  

www.bluewaterbrand.com...
Connect with Us!
@BluewaterBrand	
  
facebook.com/bluewaterbrand	
  

Bluewater	
  Inc.	
  
bluewaterbrand.com/blog	
  

2...
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Top 5 Franchise Marketing Strategies for 2014

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The Top 5 Franchise Marketing Strategies for 2014 will make you rethink your local marketing and will help you learn to empower your customers, build local relationships, and leverage location-based marketing!

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Top 5 Franchise Marketing Strategies for 2014

  1. 1. www.bluewaterbrand.com  
  2. 2. Why Mobile Matters! Mobile is the foundation of all marketing in 2014, and should be integrated with all marketing strategies   2  
  3. 3. 91% of adults say their mobile phones are within arms reach 24/7 3  
  4. 4. 74% 5 of consumers will wait only seconds for a web page Enhance  your  store's  i mobile to» load on theirmage  in   the  community   device beforeoyalty   »  Increase  customer  l »  Grow  store  traffic,  sales   nd   abandoning the asite awareness   4  
  5. 5. Strategy #1 Empower Your Customers with Valuable Content 5  
  6. 6. Post shareable content that gives people something they want to share with others – use offers, advice, entertainment, and inspiration J 6  
  7. 7. 94% of fans consider how helpful a link would be to another user before sharing 7  
  8. 8. 70% of CMOs think that custom content is the future of marketing 8  
  9. 9. Strategy #2 Build Relationships with Customers and Your Community   9  
  10. 10. Encourage your franchisees and make it easy for them to get involved in their communities 10  
  11. 11. 83% of consumers are willing to spend more on a product or service if they feel a personal connection to the company 11  
  12. 12. Emotionally engaged customers are 3 times more likely Get Active to recommend the Online! business to a friend »  Set  up  and  link  to  your  Google+  page   »  Register  with  local  directories     »  Get  local  reviews   12  
  13. 13. Strategy #3 Surprise & Delight Your Customers   13  
  14. 14. Leverage behavior-based data to give personalized messages to your customers – make their experience unique and special 14  
  15. 15. of customers buy more from retailers who 40% personalize the shopping experience across channels 15  
  16. 16. 19.5% open rate on emails with personalization – Compared to 15.1% open rate on emails without personalization 16  
  17. 17. Strategy #4 Leverage Location-Based Marketing   17  
  18. 18. Use social media sites that allow mobile “check-in” such as Foursquare, Facebook, and Yelp 18  
  19. 19. 95% of mobile users use their device for local search 19  
  20. 20. 9 out of 10 mobile phone searches result in a purchase or a visit 20  
  21. 21. Strategy #5 Listen and Respond to Customers in Real Time   21  
  22. 22. Show your audience they can expect timely, relevant interactions with your brand 22  
  23. 23. 22% Customers are 22% more likely to consider a brand after experiencing real time marketing 23  
  24. 24. Almost 50% of engagement happens within the first 30 minutes 80% of engagement in the first 180 minutes 24  
  25. 25. 1.  Empower Your Customers 2.  Build Relationships with Customers & Your Community 3.  Surprise and Delight Your Customers 4.  Leverage Location-Based Marketing 5.  Listen and Respond to Customers in Real Time 25  
  26. 26. Get the Infographic! www.bluewaterbrand.com/Top5   26  
  27. 27. Director  of  1:1  Digital  Strategy   MaK* Wangsness Digital  MarkeQng  Expert   www.bluewaterbrand.com   Thank you!     Craig Boyte 27  
  28. 28. Connect with Us! @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   bluewaterbrand.com/blog   28  
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