The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use

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Experience this insightful (and delectable) digital marketing webcast that explores the most effective "ingredients" that leading franchises are using to supercharge their digital marketing strategy in 2013!

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The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use

  1. 1. 1   MaKenzie  Wangsness*   Digital  Marke.ng  Expert   makenzie@bluewaterbrand.com       The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use
  2. 2. 2   82%     of  US  Smartphone  Users     u.lize  their  phones  for  web   browsing  (Nielsen)     #DMCookBook  
  3. 3. 3   INGREDIENT  #1:   Mobile  OpEmizaEon    •  Make  it  Quick  and  Easy     to  navigate  your  website  via  mobile   •  Keep  it  Local   Localized  microsites  are  a  great  way  to  go  mobile!   •  Get  Everyone  Involved  with  Mobile   Corporate  should  share  their  plan  for  mobile  web   op.miza.on  with  franchisees.   #DMCookBook  
  4. 4. 4   Franchise  Iron  Chef:     MOBILE OPTIMIZATION   #DMCookBook  
  5. 5. 5   #DMCookBook  
  6. 6. 6   INGREDIENT  #2:   Customer  Data       •  Email  Lists   •  Social  Media   •  Landing  Pages   •  POS  Integra.on   #DMCookBook  
  7. 7. 7   Franchise  Iron  Chef:     CUSTOMER DATA   #DMCookBook  
  8. 8. 8   #DMCookBook  
  9. 9. 9   INGREDIENT  #3:   Brand  Advocacy       •  Easy  to  Take  Surveys   •  Customer  Loyalty  Programs   •  Social  Reviews   o  Yelp   o  Google  Places   o  FourSquare   o  Facebook     .   #DMCookBook  
  10. 10. 10   Franchise  Iron  Chef:     BRAND ADVOCACY   #DMCookBook  
  11. 11. 11   #DMCookBook  
  12. 12. 12   INGREDIENT  #4:   Consistent  Social  Media       •  Contribute  Content     to  Brand  Social  Channels   •  Work  Together   to  Understand  Content  Guidelines   •  Communicate   about  how  na.onal  digital  marke.ng     will  impact  local,  and  vice-­‐versa     #DMCookBook  
  13. 13. 13   Franchise  Iron  Chef:     SOCIAL MEDIA #DMCookBook  
  14. 14. 14   #DMCookBook  
  15. 15. 15   INGREDIENT  #5:   Local  Search   •  Microsites   •  Google  Places   •  Bing  Profile   •  Yelp     #DMCookBook  
  16. 16. 16   Franchise  Iron  Chef:     LOCAL SEARCH #DMCookBook  
  17. 17. 17   #DMCookBook  
  18. 18. 18   Mobile  OpEmizaEon   Customer  Data   Brand  Advocacy   Consistent  Social  Media   Local  Search   #DMCookBook  
  19. 19. 19   QUESTIONS? QUESTIONS? QUESTIONS? QUESTIONS? QUESTIONS? #DMCookBook  
  20. 20. 20   MaKenzie  Wangsness*   makenzie.wangsness@bluewaterbrand.com       #DMCookBook  
  21. 21. Connect with Us! 21   @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   bluewaterbrand.com/blog   #DMCookBook  

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