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1	
  
MaKenzie	
  Wangsness*	
  
Digital	
  Marke.ng	
  Expert	
  
makenzie@bluewaterbrand.com	
  
	
  
	
  
The Digital M...
2	
  
82%	
  	
  
of	
  US	
  Smartphone	
  Users	
  	
  
u.lize	
  their	
  phones	
  for	
  web	
  
browsing	
  (Nielsen...
3	
  
INGREDIENT	
  #1:	
  
Mobile	
  OpEmizaEon	
  
	
  •  Make	
  it	
  Quick	
  and	
  Easy	
  	
  
to	
  navigate	
  y...
4	
  
Franchise	
  Iron	
  Chef:	
  	
  
MOBILE OPTIMIZATION	
  
#DMCookBook	
  
5	
  
#DMCookBook	
  
6	
  
INGREDIENT	
  #2:	
  
Customer	
  Data	
  
	
  
	
  
•  Email	
  Lists	
  
•  Social	
  Media	
  
•  Landing	
  Page...
7	
  
Franchise	
  Iron	
  Chef:	
  	
  
CUSTOMER DATA	
  
#DMCookBook	
  
8	
  
#DMCookBook	
  
9	
  
INGREDIENT	
  #3:	
  
Brand	
  Advocacy	
  
	
  
	
  
•  Easy	
  to	
  Take	
  Surveys	
  
•  Customer	
  Loyalty	
 ...
10	
  
Franchise	
  Iron	
  Chef:	
  	
  
BRAND ADVOCACY	
  
#DMCookBook	
  
11	
  
#DMCookBook	
  
12	
  
INGREDIENT	
  #4:	
  
Consistent	
  Social	
  Media	
  
	
  
	
  
•  Contribute	
  Content	
  	
  
to	
  Brand	
  S...
13	
  
Franchise	
  Iron	
  Chef:	
  	
  
SOCIAL MEDIA
#DMCookBook	
  
14	
  
#DMCookBook	
  
15	
  
INGREDIENT	
  #5:	
  
Local	
  Search	
  
•  Microsites	
  
•  Google	
  Places	
  
•  Bing	
  Profile	
  
•  Yelp	
...
16	
  
Franchise	
  Iron	
  Chef:	
  	
  
LOCAL SEARCH
#DMCookBook	
  
17	
  
#DMCookBook	
  
18	
  
Mobile	
  OpEmizaEon	
  
Customer	
  Data	
  
Brand	
  Advocacy	
  
Consistent	
  Social	
  Media	
  
Local	
  Sear...
19	
  
QUESTIONS?
QUESTIONS?
QUESTIONS?
QUESTIONS?
QUESTIONS?
#DMCookBook	
  
20	
  
MaKenzie	
  Wangsness*	
  
makenzie.wangsness@bluewaterbrand.com	
  
	
  
	
   #DMCookBook	
  
Connect with Us!
21	
  
@BluewaterBrand	
  
facebook.com/bluewaterbrand	
  
Bluewater	
  Inc.	
  
bluewaterbrand.com/blog	...
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The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use

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Experience this insightful (and delectable) digital marketing webcast that explores the most effective "ingredients" that leading franchises are using to supercharge their digital marketing strategy in 2013!

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Transcript of "The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use"

  1. 1. 1   MaKenzie  Wangsness*   Digital  Marke.ng  Expert   makenzie@bluewaterbrand.com       The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use
  2. 2. 2   82%     of  US  Smartphone  Users     u.lize  their  phones  for  web   browsing  (Nielsen)     #DMCookBook  
  3. 3. 3   INGREDIENT  #1:   Mobile  OpEmizaEon    •  Make  it  Quick  and  Easy     to  navigate  your  website  via  mobile   •  Keep  it  Local   Localized  microsites  are  a  great  way  to  go  mobile!   •  Get  Everyone  Involved  with  Mobile   Corporate  should  share  their  plan  for  mobile  web   op.miza.on  with  franchisees.   #DMCookBook  
  4. 4. 4   Franchise  Iron  Chef:     MOBILE OPTIMIZATION   #DMCookBook  
  5. 5. 5   #DMCookBook  
  6. 6. 6   INGREDIENT  #2:   Customer  Data       •  Email  Lists   •  Social  Media   •  Landing  Pages   •  POS  Integra.on   #DMCookBook  
  7. 7. 7   Franchise  Iron  Chef:     CUSTOMER DATA   #DMCookBook  
  8. 8. 8   #DMCookBook  
  9. 9. 9   INGREDIENT  #3:   Brand  Advocacy       •  Easy  to  Take  Surveys   •  Customer  Loyalty  Programs   •  Social  Reviews   o  Yelp   o  Google  Places   o  FourSquare   o  Facebook     .   #DMCookBook  
  10. 10. 10   Franchise  Iron  Chef:     BRAND ADVOCACY   #DMCookBook  
  11. 11. 11   #DMCookBook  
  12. 12. 12   INGREDIENT  #4:   Consistent  Social  Media       •  Contribute  Content     to  Brand  Social  Channels   •  Work  Together   to  Understand  Content  Guidelines   •  Communicate   about  how  na.onal  digital  marke.ng     will  impact  local,  and  vice-­‐versa     #DMCookBook  
  13. 13. 13   Franchise  Iron  Chef:     SOCIAL MEDIA #DMCookBook  
  14. 14. 14   #DMCookBook  
  15. 15. 15   INGREDIENT  #5:   Local  Search   •  Microsites   •  Google  Places   •  Bing  Profile   •  Yelp     #DMCookBook  
  16. 16. 16   Franchise  Iron  Chef:     LOCAL SEARCH #DMCookBook  
  17. 17. 17   #DMCookBook  
  18. 18. 18   Mobile  OpEmizaEon   Customer  Data   Brand  Advocacy   Consistent  Social  Media   Local  Search   #DMCookBook  
  19. 19. 19   QUESTIONS? QUESTIONS? QUESTIONS? QUESTIONS? QUESTIONS? #DMCookBook  
  20. 20. 20   MaKenzie  Wangsness*   makenzie.wangsness@bluewaterbrand.com       #DMCookBook  
  21. 21. Connect with Us! 21   @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   bluewaterbrand.com/blog   #DMCookBook  
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